Tag Archives: pay-per-click-campaign-management

Is Pay Per Click Right For My Business?

What Is Pay Per Click?

Pay per click (PPC) marketing has rapidly become one of the most popular forms of online marketing. What is pay per click, you might ask?

Pay per click ad campaigns are paid keyword search campaigns in which users can click on your business’ ad, directing them to your business’ website, only charging you, the advertiser, a fee each time the ad is clicked.

In order for your campaign to be effective and prevent the loss of potential traffic to your site, it is critical to ensure that you are using valid keywords for your specific business. It is also for this reason that an effective pay per click campaign cannot be done only one time. It will take time, thought, and effort in order to ensure the most success.

Is Pay Per Click Right For My Business?

Here is how you can help drive more traffic to your site with your PPC marketing campaign:

  • Change and improve your campaign ads
  • Expand your keyword lists
  • Organize your keywords and ad groups
  • Analyze the data, improving your actions based on these results
  • Filter unwanted keywords, create a negative keywords list to refrain from using these again
  • Continually monitor your campaign’s progress

It may be essential to hire a PPC and Internet marketing firm, like Windy City Strategies, in order to effectively manage your AdWords account for you. Contact Windy City Strategies, Chicagoland’s leader in Internet marketing and web design.

How Does PPC Help Physicians and Medical Practices?

PPC helps physicians attract potential patients to their site, as long as the campaign is managed properly.  In order to manage a PPC campaign successfully, it must be closely monitored to ensure proper bidding for keywords and ad copy.  Understanding when something works and when it does not, and making adjustments as necessary, is an imperative part of ensuring your PPC campaign is a smart marketing investment.  The goal of a successful PPC or AdWords campaign is to create the greatest impact for the lowest financial investment.  If you are paying a lot for your PPC efforts and seeing few results, it is time for a change.

Using Google AdWords and building a successful PPC campaign can help you generate new referrals and grow your practice.  It is a proven and effective method for helping physicians and making the most of their internet marketing dollars.

AdWords can be very competitive so it’s important to choose a company that understands your medical practice and the PPC landscape.  The professionals at Windy City Strategies are ready to help any physicians and other businesses in the medical field.  Contact us today!

Behavior Flow New To Google Analytics

A new exciting feature that Google has recently released is the behavior flow tool which allows advertisers to see how customers are coming to their website and how they are moving through their website. Google has recently enhanced these results by adding the functionality of Content Groupings support.

Content Grouping lets you group content in a way that reflects how you think your site should be navigated. You then have the ability toe view and compare the metrics. You are also able to drill down into specific URLs and pages.

Here is a video further explaining how this works.

The behavior flow tool is a great opportunity to leverage the data and in turn use that to better optimize websites and improve conversions. Windy City Strategies highly recommends this tool and has been using it for all of our clients. For more information about behavior flow or to find out how to optimize your website better, contact us today.

Pay Per Click Is Not Just A ‘One Time Thing’

Pay per click marketing (PPC) has become one of the most popular forms of online marketing over the past year. With these paid keyword search campaigns, when a user clicks on your business’ ad and is directed to the business’ website, the advertiser will pay a fee each time the ad is clicked. With PPC, it is imperative that you have the right keywords; otherwise your campaign will be less effective and will result in a loss of potential traffic to your site. For this reason, this is why PPC is not something that can be done once. It will take time, thought, and effort in order to ensure the most success.

Here is how you can help drive more traffic to your site with your PPC marketing campaign:

  • Change and improve your campaign ads
  • Expand your keyword lists
  • Organize your keywords and ad groups
  • Analyze the data, improving your actions based on these results
  • Filter unwanted keywords, create a negative keywords list to refrain from using these again
  • Continually monitor your campaign’s progress

Since PPO and SEO require continuous updating, it is important to understand the importance of staying on top of managing your PPC campaign, as well as staying ahead of your competition. In order to do so, it may be essential to hire a PPC and Internet marketing firm, like Windy City Strategies, that can manage your AdWords account for you, freeing you of the stressful task.

Contact Windy City Strategies, Chicagoland’s leader in Internet marketing and web design. We guarantee to create an Internet marketing and PPC campaign, all developed to meet your business’ specific needs.

By Stephanie Brown

How “Other Services” Can Help Your Internet Marketing Strategy

Often times when we think of Internet marketing solutions, things like SEO and PPC come to mind. While these services are essential to an effective Internet marketing campaign, it is important to not forget about the additional services Windy City Strategies can provide your website, taking your business to the next level.

Video Creation- Not only is this an eye-catching and effective way to capture your audience, but video creation also gives you an edge on your competitors and sets you apart form others.

Image Ad Creation- Another effective tool used to capture your customer’s attention is by creating a memorable image. Our images are not only customizable, but is designed with you are your business’ needs in mind. Additionally, using a pay-per-click image ad can help to further reach your target audience.

Google Map Listing- In order to ensure your business is found, it is essential to place your business listing online, especially on Google maps. Not only do we optimize your Google map listing to be search engine friendly, but will help you to maintain an online presence.

Blog Creation- Blogging is gaining popularity in being used as a key component in an effective Internet marketing strategy. Blogs are index-able pages that gain more credibility with search engine, increasing your rankings. Additionally, blogging helps you to become an expert in your industry and will keep your customers and visitors coming back.

Content Writing- By arranging relevant content and adding specific keywords and phrases to your website, you will enable your website to rankings within the search engines and allow for your visitors to find the information they are looking for right away.

Press Releases- Since press releases are picked up by hundreds of search engines, this is an effective way for businesses, big and small, to give their brand exposure and draw in potential customers.

Windy City Strategies specializes in working with you to create an individualized marketing strategy for your business’ unique needs. Contact us today to find out how we can help your business grow.

By Stephanie Brown

Ways to Implement Your Internet Marketing Strategy

An effective marketing strategy is essential in any business plan. Much like traditional marketing, Internet marketing can help to build customer relationships and create brand awareness. However, implementing an online marketing plan is not as easy as a traditional one. It is best to seek professional Internet marketers, like ours at Windy City Strategies, to ensure your strategy is not only effective, but is designed to your specific needs. Here are some types of strategies you may consider for your business:

1. Search Engine Optimization (SEO)- A good SEO campaign can drive results and traffic to your site, but this happens over time. SEO works to make popular search engines like Google, Bing, and Yahoo recognized your website so that your organic search results will rank higher on search results pages.

2. Pay-Per-Click (PPC)- With PPC, you can be provided with almost immediate results. The main difference with PPC is that you essentially pay per click on your ad. This is a very cost-effective way to market your business since you can set a budgeted limit on clicks.

3. Content Marketing- Usually this method is used in combination with a good search engine marketing plan. By producing relevant content you can attract current and potential customers with information that they are looking for. Additionally, content is also effective when attractive images and videos are added to your site as well.

4. Social Media- Nothing is more important these days than being social media ready. By establishing a positive presence on social media sites like Facebook, Twitter, and Google+, you not only are able to promote your brand, but target a specific audience for your business.

5. Blogging- Another way to add more credibility with the search engines, increasing your rankings, is by creating a blog. When blogging about relevant information, your business will be looked to as a go-to professional, further developing long-lasting relationships with your customers.

Windy City Strategies will work with you to create an individualized marketing plan that fits your business needs. Contact us to speak with our team of professional marketers, writers, and designers to find out how we can help your business grow online and stand out amongst your competitors.

By Bjorn Torling

The Advantages of Pay Per Click Advertising

When developing your digital marketing plan, it is important that you stay informed and make decisions based on your business’ needs. When it comes to ensuring you can be found on the search engines, there are limited options to provide you with results. While paid searches, like search engine optimization, takes time to deliver results, using pay per click, or PPC, can help you get the results you need almost immediately.

While every business has different needs, pay per click advertising may not be for everyone, or just a stepping-stone for their future. Here are a few other reasons why you may want to consider using a PPC campaign:

Affordability- Since PPC campaigns are not only tailored to your budget, but you essentially pay per click on your ad.

Faster Results- Unlike organic search engine methods, PPC campaigns show almost immediate results since your ad will automatically receive top placement.

Real-time Tracking- With your PPC campaign, constant monitoring of your campaign will be performed. We will track things like the keywords that are, and are not, working, conversion rates, and which ads are driving the most traffic.

Exposure- Since your ad will be placed on Google, Yahoo, and Bing, your ad will be visible on well-known and reliable search engines, which reaches the vast majority of Internet users.

Target Your Customers- By placing a specific and eye-catching ad, you can directly target your customers and draw in only qualified and relevant traffic to your site.

Pay per click advertising is one of the fastest growing marketing techniques used today. Unfortunately, building and maintaining a successful pay per click advertising campaign can be a difficult task, especially when you don’t understand how to manage these services. By hiring an experienced Internet marketing firm, such as Windy City Strategies, you can rest assured that your PPC campaign is not only managed, but provides your website with your optimal results.

By Bjorn Torling

What to Look For in Your SEO Agency

When it comes to marketing your business on the web, nothing is more important than deciding on the right search engine optimization, or SEO, company. Unfortunately, there are many supposed Internet marketing companies out there that make promises that they simply cannot keep. In order to ensure you don’t fall victim for their antics, here are some things to look for before making that big decision.

What are your business’ needs? Since most SEO firms offer a wide variety of services, it is important to decide what your business needs. Are you looking for an SEO audit, content marketing, pay-per-click advertising campaign, or link building? Be sure to have a set goal in mind when consulting with an Internet marketing firm and know how they can help you achieve that goal.

SEO requires time and effort. SEO is a long-term investment. With that being said, if an SEO firm is promising you fast results, then you are more than likely being scammed. Unlike pay-per-click advertising, SEO requires work with you and your website over time in order to achieve results. Even then, on-going website monitoring and updating will need to be done in order to keep your search engine rankings higher.

Customized marketing plans- Upon your first consultation, it is important that you are becoming educated in the process. If you walk away failing to have a full understanding of the process and you have unanswered questions, you more than likely should look somewhere else. A good firm will explain each detail, answer your questions, and work with you to ensure your marketing plan is not only individualized to fit your needs, but to your satisfaction.

Ask to see references. With any business nowadays, reviews and references are ultra important in helping to make the right decision. By proving you got the job done successfully with similar businesses, potential clients will be more inclined to see you as the one can provide them with results.

One thing is for certain, all websites need to have a good SEO campaign. Our team at Windy City Strategies not only specializes in SEO and PPC campaigns, but we also offer web design and Internet marketing consulting. Contact us so we can help your business succeed and become a business leader in the ultra-competitive web marketplace.

The Benefits of Pay-Per-Click Advertising

Pay-Per-Click advertising, or paid search advertising, is a rapidly growing Internet marketing technique where sponsored links are purchased on search engine results pages (SERP), websites, content sites, or blogs. With pay-per-click, or PPC, a business will pay a fee depending on the amounts of clicks or views of their ads, which are displayed on search engine page results when a user types in a specific keyword or phrase into the search engine. There are many benefits to running a PPC campaign. Windy City Strategies specializes in PPC management and will work with you to determine if this advertising method fits your business’ needs.

Cost effective- Since you only pay when a user clicks on your ad, this method can easier to manage costs. Businesses can also determine a maximum daily allowance to help control costs as well.

Faster Results- Since PPC is not an organic search engine, although beneficial when used in conjunction, the ads can be launched at a much quicker pace, allowing for immediate results.

Custom Reporting and Tools- Since there is real-time tracking, will you receive custom monthly reports. A benefit of this report will allow you to see how paid search traffic is contributing to your online sales and leads. Additional tools, like Google Analytics, will also allow you to keep track of your conversions.

Targeting Your Audience- With PPC, businesses can target a particular audience or area. You can keep it local or go global, it’s your call.

Testing Capability- Not only will the current ad campaign be monitored to measure for keyword effectiveness, but new marketing opportunities will be tested as well.

With many pay-per-click options like Google, Yahoo, and Bing, Windy City Strategies can help to find the right option for your business’ needs. At Windy City Strategies, our objective is to increase your web traffic, page views, and the time spent on each page all the while increasing the return on your investment. Contact us to have our team of professional Internet marketers customize your search engine optimization or pay-per-click campaigns today.

 

Today’s Market and Internet Marketing

Back in the day (which really wasn’t too far back) promotion was key to dominating the field of marketing.  Advertising on TV drove budgets and allowed advertisers to create clever commercials and intriguing marketing puns.  Knowing who and where to broadcast to was crucial as well.

Today, marketing is taking on a whole new turn with internet marketing and innovative technologies.  Digital technology has enabled us to re target consumers while surfing on the web.  Innovations like these have truly changed the way we view and use marketing for good.  It is important that companies take a hold of these strategies and smoothly move with the shift to new technologies.

This means that companies will have to learn to be more like publishers and learn content writing skills.  It also means that businesses will have to invest more time into marketing themselves online instead of thinking of some catchy phrase or introducing price promotions.  Like it or not, we’ve entered an are of technology savvy people whose window span to grab their attention is very small.  This means that the best way to get the new generation to pay attention to your company is to be the first, loudest, fastest, and have the most meaningful champagne out there.

How can a company accomplish that?  When someone looks something up online they wouldn’t even bother to scroll over to the second page.  If you want people to view your site or notice your advertisement, you need to make sure your listing is at the top of the list.  You can do this by hiring a professional and trustworthy company that specializes in internet marketing skills and search engine optimization.

Windy City Strategies is a successful business that will help put your company name at the top of the list.  WCS specializes in internet marketing strategies and allows you to compete (and potentially top) your competitors.  If you use Windy City Strategies to improve your business, and increase your companies revenue, you can be confident that your company is being clicked on and visited by many potential costumers.