Are you trying to improve your Google AdWords account? Google AdWords is the innovate way to advertise your brand through Google, increasing your online traffic and sales. Our team at Windy City Strategies are here to help you in managing your Google AdWords account with the following essential tips:
Relevant Keywords: Ask yourself, do the keywords represent my ad? Google will rank your ad in search engines depending on the keywords you choose. Although they are imperative in gaining online traffic, too many keywords may lower your chance of being recognized.
Bid Higher: If Google ranks your ad high through CTR (click through rate), you will generate more clicks. On the other hand, bidding high will rank you higher in search engine. Ultimately, the higher you bid with CTR, the more online traffic you will bring in, however, overtime you will want to lower your bids once you have a stable amount of clicks.
Have A Stable Budget: You want to ensure that you have a daily budget that is stable based on the size of your business. With this budget, you want to guarantee a user can find your ad every time a keyword is typed in the search engine.
Expand Your Business’s Keywords: It is crucial to not get involved in a bidding war, it is a waste of time and money for your business. Instead, you should expand your company’s list of keywords and be exact in each of them.
When managing your Google AdWords account, it is important to follow the helpful tips above to increase your success through the Google advertising services.
For further information on how to efficiently manage your Google AdWords account or to get started on your marketing campaign, contact Windy City Strategies today.