Gaining leads can be a difficult task for small businesses, especially when competing against more established and well known businesses. This often leaves these businesses wondering what they can do to effectively gain an audience, and grow their business.
Perhaps one of the best ways to do this is by investing in a Google AdWords campaign.
What Is Google AdWords?
Google AdWords is Google’s exclusive advertising program that allows businesses to advertise online, targeting the people that are using Google’s search engine, an its affiliates, to search for your products and services.
With a Google AdWords campaign, you must bid on keywords that are related to your products or services. When a person plugs in your keywords into the search engine, your business’s ad will appear as a sponsored link.
What Are The Benefits Of A Google AdWords Campaign?
Big or small, regardless of the size of your business, an effective Google AdWords campaign can drive traffic to your website every day, which not only increases your audience, but your profitability as well.
You only pay for results. When a business advertises on Google AdWords, they have the ability to only pay when someone clicks on their ad. This guarantees that the money that you’re paying is at least generating visits to your website, which allows for immediate interaction with customers, hopefully producing immediate results, or conversions, as well.
You can track your results. Google allows its users to track a variety of metrics. The most important of these metrics, however, is the conversions. Conversions can help to determine the effectiveness of pay per click campaigns, making it easier for businesses to track the return on their investment with a Google AdWords campaign.
You can time your ads. Advertising on Google AdWords allows you to advertise to your audience, when you want. With ad scheduling, you have the ability to show your ads to customers’ at the most ideal times, targeting them on specific days and hours, as well as increase keyword bids for specific days and times.
You can gain web traffic. Even if your website is effectively optimized to appeal to the search engines, there is the possibility that you are not ranking as high as some of your competitors. Since this can put you at a disadvantage, it is important to find a way to gain your website more traffic, which will help to increase your rankings. This is where Google AdWords can help you to draw an audience, attracting them to your business and website.
You are in control. With all of the tools, features, and options that are provided, the amount of control that you have is one of the biggest benefits advertisers can have when investing in a Google AdWords campaign. From the ability to set a budget, to being able to view and act on real-time data, as well as create tests to analyze the most effective landing page and ad copy, Google Adwords allows you to control your own advertising campaign.
It is important to realize that Google AdWords requires a lot of time and patience. If you interested in a Google AdWords campaign, or would like our Google AdWords professionals to manage your account, contact Windy City Strategies today!