Tag Archives: online-marketing

How To Make Your Google AdWords Account Function Efficiently

Are you trying to improve your Google AdWords account? Google AdWords is the innovate way to advertise your brand through Google, increasing your online traffic and sales. Our team at Windy City Strategies are here to help you in managing your Google AdWords account with the following essential tips:

Relevant Keywords: Ask yourself, do the keywords represent my ad? Google will rank your ad in search engines depending on the keywords you choose. Although they are imperative in gaining online traffic, too many keywords may lower your chance of being recognized.

Bid Higher: If Google ranks your ad high through CTR (click through rate), you will generate more clicks. On the other hand, bidding high will rank you higher in search engine. Ultimately, the higher you bid with CTR, the more online traffic you will bring in, however, overtime you will want to lower your bids once you have a stable amount of clicks.


Have A Stable Budget:
You want to ensure that you have a daily budget that is stable based on the size of your business. With this budget, you want to guarantee a user can find your ad every time a keyword is typed in the search engine.

Expand Your Business’s Keywords: It is crucial to not get involved in a bidding war, it is a waste of time and money for your business. Instead, you should expand your company’s list of keywords and be exact in each of them.

When managing your Google AdWords account, it is important to follow the helpful tips above to increase your success through the Google advertising services.

For further information on how to efficiently manage your Google AdWords account or to get started on your marketing campaign, contact Windy City Strategies today.

Creating The Best Internet Marketing Campaign For The New Year

With 2018 beginning, many businesses are getting on top of creating a better Internet marketing campaign in spite of the new year. To start off 2018 strongly, it is essential to have the best plan set in place to generate the most sales and loyalty from customers. Windy City Strategies has some helpful tips for you to take into consideration when you are reviewing your Internet marketing campaign for the new year, which includes the following:

Stay one step ahead of the competition: Knowing who your competition and ensuring that your company is ahead of them will guarantee success for the new year. For instance, if you are a company that offers computer and troubleshooting services, you may want to consider adding a special offer for the new year that will bring users visiting your website rather than competing businesses.

Enhance your content:
For the new year, you may want to start considering establishing the purpose and benefits of your products/services. Frequently addressing how your brand can benefit users in your content will bring in more online traffic. Writing content that is straight to the point as well as valuable to potential customers will interest the targeted audience.

Implement social media platforms: If you have not incorporated social media within your business, this is the perfect time to start. Social media marketing is a very efficient way to generate an increased online viewing. The more advertising and posting you do on social media platforms, such as Facebook, Twitter, and Pinterest, more users will be visiting your website.

Have a user-friendly website: If you are advertising your online business through social media, email, and other marketing techniques, it is essential to have the best responsive design on your website. You want to ensure your website can be reached through all devices and programs that can be connected through any region of the world. Having a professional website design company take a look over your website and improving the the things it may be missing will benefit you in having the best responsive design.

To learn more about how Windy City Strategies can help make 2018 the best year for your business, contact us today.

Improving Your Website’s Design For The Holiday Season

With the end of the year nearing, it is expected for users to be on the internet more often. Whether it be searching online for presents for friends and family or services someone may need with the downtime they have, it is essential for you to promote your website as much as you can at this time of the year. Windy City Strategies has some important tips in order for you to improve your website’s design for the holiday season:

Is your website is user-friendly? When a user clicks on your website, your goal is to keep them there. Having an easygoing navigation and a professional layout is the first start to attract users to other areas of your website. Keep your content straight to the point that is easy to read for the user.

Is your website is responsive on all platforms?
It is crucial for your website to be responsive on all of the popular web browsers such as, Internet Explorer, Google Chrome, Safari, and Mozilla Firefox. In addition, ask yourself if your website is compatible on all platforms that include computers, cell phones, and other electronic devices.

Can users contact your business directly?
To increase your business’s sales, it is important to include your company’s address and phone number at the top of your homepage. Furthermore, an accessible page with all of your business’s contact information will be helpful to potential customers.

Is your content pertinent?
When writing your content, ask yourself if the content you are writing is relevant to the topic and your business. Writing paragraphs is a pointless method of informing the user of your business since people enjoy reading shorter sentences and bullet points.

Is utilizing a professional website design company suitable for you? If you feel your website is not the best it possibly could be, it may be time to contact a professional website design company. This will guarantee you that your website is functioning smoothly and is effective in gaining more online traffic.

For more information or questions regarding the improvement you can have on your website’s design, contact our team at Windy City Strategies today.

How Social Media Platforms Can Boost Your Online Business

With the new generation of technology arising over the past few years, it is important for new businesses to start advertising their company through social media platforms. However, many business owners may struggle with deciding which social media option is the best for their company.

Windy City Strategies is here to help you decide which social media platform is the most suitable for your business, here are a few helpful tips, regarding social media, in order to boost your business:

Facebook: Facebook is the most used social media platform over the years with new users every day. Using Facebook to promote your business is an effective way to gain users visiting your website, users can adjust what type of ads they want to see and this may lead a path to your business.

Pinterest: Pinterest is a platform to post unique ideas through images for an upcoming product. This can be a smart platform to use by expressing your business through visuals to attract online traffic to your company.

YouTube: More and more businesses are lacking to see the ability YouTube has to boost their businesses. Through quick and informative video ads that express what your company does will bring users clicking on your advertisement.

Twitter: To many, Twitter does not seem like an efficient way to gain online traffic to your website. However, Twitter allows you to post updates concerning your business to update your followers, the more exposure you receive on a post will generate more users visiting your website.

For more information or questions regarding how social media platforms can guide your business to success, contact us at Windy City Strategies today.

Is Your Website Outdated? Tips To Freshen Up

Has your website receives less traffic lately? Have your online sales decreased over time? If you answer yes to any of these questions, it is time to update your website. We here at Windy City Strategies are here to help you freshen up your website with the latest advances to guarantee you have the most efficient and user-friendly website.

Do you have a user-friendly website?
It is essential to have a user-friendly website available for all platforms and devices. If your website achieves this, you will have a better chance of gaining more customers visiting your website. If your website fails to complete this, it is time to start updating this to establish a responsive connection to all devices.

Does your website receive substantial amounts of viewers? You need to grab the audience’s attention when they first click on your website. Does your site have quick and effective facts, as well as graphics and easy navigation? If your website does not have any of these, then it may be time to have a professional web design company to perfect your online platform.

Do you have more information than you need? Does your website have too much information in it? This can include too many paragraphs or graphics and not enough straight to the point facts. Users are not going to read paragraphs, they want quick and hard facts for them to learn the knowledge of your brand in a short amount of time.

Is your website closely similar to competitors? If your website is closely related to your competitors, users viewing your site will not remember your specific brand and could possibly confuse your business with a competitor. It is important to ensure your brand has something different and better to offer compared to the competitors. This will make your business stand out, as well as make you more memorable.

For more information on how to freshen up your website, contact Windy City Strategies for the best services in web design and Internet marketing

Marketing Your Business Online: Tips For Success

It is the 21st Century and you want your business to be known, the best way to do this is to market online. Many brands are well-known through the process of marketing by using the Internet. Windy City Strategies is here to give you the best tips to stay ahead of competing brands.

Know your brand: To ensure you get your message across to your audience, you want to tell who you are and what you do that is better than the competing brands. Make clear of what sets you apart from the competition.

Market your business online: It is crucial to have a user friendly online platform such as social media accounts and blogging. Increasing your online presence is essential to better your brand, such as using an Internet marketing company for services including SEO management. This will ensure you have the best marketing campaign to further your business.

Personalize your content: In order to get more online presence for your company, it is important to establish a connection to the audience. Personalizing your content, such as in blogs, will draw your audience into what you are trying to sell and how it will benefit the customer.

Utilize professionals:
An effective way to save time and benefit your brand is to consult with an Internet marketing company. This will guarantee your online marketing campaign is at the top and you are ahead of your competitors.

In order for your brand to be more well-known, it is important to use the tips above to achieve success. For more information on how to market your brand online, contact us today at Windy City Strategies.

How to Have the Most Successful Blog

Internet marketing has been an arising and successful way to promote your business. To a further extent, keeping a blog updated with new information is an effective way to advance your brand. To ensure your blog is the best it can be, Windy City Strategies has some helpful tips for you.

 

Keep your blogs consistent – Ensure your blog information is up to date with the best content. Writing a blog a week for your website will boost your brand online as well as keep your customers updated with fresh information.

 

Produce links – Utilizing links within your blog’s content will make it easier for customers to find you through the search engine. In addition, it gives you the choice to send the reader back to the home page of your company’s website.

 

Generate pages – If you are posting blogs on a weekly basis, this means that you are creating another page to your website every week. This will rank your brand higher in search engines.

 

Have various types of information –  Having different types of information throughout your blogs is an important factor to keep your customer interested. Connecting back to your company’s service is the big idea, this will increase online visibility.

 

Establish a connection to your clients – A skill in adapting your blogs is to make sure they appear personalized. Creating a connection between the company and the customer is an important element, the reader will see there is a side to the company that is just not for promoting their business.

 

All of these tips are vital to have an effective blog, this will make your brand more well-known. Contact Windy City Strategies today for more information on how to have the most successful blog.

Windy City Strategies Named One Of The Top Digital Marketing Agencies

Windy City Strategies was named one of the top 19 digital marketing agencies in the Chicago area for 2017 by Expertise.com.

In order to be at the top of the list, the digital marketing companies that were reviewed had to meet certain criteria, such as:

  1. Reputation- A history of outstanding customer service and happy customers.
  2. Credibility- Building customer confidence with licensing, accreditations, and awards.
  3. Experience- Based on years of experience and education.
  4. Availability- Approachable and responsive to their customers.
  5. Professionalism- Provides service with honesty, reliability, and respect.

According to Expertise, Windy City Strategies made the list due to the following:

“Windy City Strategies has been one of the city’s premier digital marketing firms for more than a decade, providing targets solutions and innovative tools designed to help businesses succeed and grow. The award-winning company’s range of services includes customized website design, local and national search engine optimization, and pay-per-click advertising to draw in revenue and reach broader markets. The company also offers a free AdWords audit to first-time customers, giving businesses valuable insights into ways to improve current online tools and strategies.”

If you are interested in learning more about why Windy City Strategies is one of the best digital marketing companies in the Chicagoland area, then contact us for more information today!

Using Social Media For Your Business? The Do’s And Dont’s

Social media outlets are a great way to develop a meaningful connection between your business and your customers and a great way to give you a greater online presence. In fact, most people utilize a source of social media to research your company, what you have to offer, as well as other customers’ experiences.

However, not everyone is using social media appropriately and effectively for their business. This is why it is important to understand how to use social media for your business, doing it correctly, and avoiding making potentially detrimental mistakes.

1. What are you representing? Not only is it important to know your brand and what you have to offer, but you need to identity who you are selling your business to, especially when it comes to speaking on any social media platform. Since you are the one who knows your product, production, company or brand best, be sure to represent it appropriately, or you may lose potential business.

2. Who is your target audience? It’s important to know whom you are targeting. What do they do? When do they get online? Any savvy social media expert will be able to figure these things out and understand their goals, which will allow you to see what is working, and what isn’t.

3. Respond efficiently and appropriately. Let’s face it, you will likely be faced with controversy at some point when using social media. However, the way you handle it will be key to the end result. Since you don’t want to find yourself without a sense of what’s coming next, or responding to a controversy in a way that isn’t professional or consistent, it is important that you remain true to your policies and your brand. Good customer service can play a key role in appealing to customers and clients.

4. Make meaningful connections. Avoid treating your audience as a subject, not as an object. Once you do, your work on social media simply becomes a dialogue. Remember to observe the changes in your audience, ensuring you are learning about them by communicating with them on your social media outlets daily, which will make a positive impact on your audience, developing those meaningful relationships.

5. Understand the difference between social media for business vs. for personal use. Simply because you have a personal Facebook page does not meant that you will k now how to use Facebook for your business needs. Social media for businesses are not the same thing as understanding the scope of what Facebook ads and Twitter-promoted posts can do. Because these platforms are refining and changing all the time, it is important that you have an expert on your team that can help you make your campaign effective.

For more information on how we can help market your business online, or for help with your social media marketing campaign, contact Windy City Strategies today.

 

Looking To Hire An SEO Agency?

Search engine optimization, or often referred to as SEO, is the process of improving and promoting your website within the major search engines, such as Google, Yahoo and Bing, increasing your visibility online, and bringing traffic to your website.

And with SEO of being of utmost importance to your business, finding a quality SEO agency can be perilous. From things like budget, to timeframe, to your specific needs, there are many things to consider when choosing the right SEO agency.

To make finding the right SEO agency easier for you, the professionals at Windy City Strategies suggests the following steps to ease your business’s search while looking to hire an SEO agency:

Determine your needs. From content marketing, to internal and external links, to the way your website is coded, there are many SEO strategies that can help your business succeed. This is why it is critical to understand your business’s needs before choosing the right SEO agency. And if you do not know what your business needs when it comes to SEO, be sure to consult with the agency, who can help to determine what will be most effective for you.

Determine your budget. Be upfront with your SEO agency, letting them know what your business’s budget is, as well as any basic and essential industry information. It is critical that you know what your business can afford, determining what each agency can do with your budget before making a decision.

Review your choices. From other business owners, to fellow industry people, to other reputable industry leaders online, be sure to use your resources before making a decision. With a plethora of SEO agencies around, it can be helpful to determine what their worth is by reading reviews, understanding their mission and successes, as well as seeing how they interact with the public. Also, don’t be afraid to ask for referrals and references, which can be extremely helpful in making your decision, especially if you are having a hard time narrowing agencies down.

A good SEO agency has all the tools necessary to help your business succeed. For more information on how Windy City Strategies can help you, contact us today!