Tag Archives: national advertising

Choosing the Most Effective Social Media Platform

Promoting your business over social media can greatly benefit your business, especially when it comes to increasing your online presence. However, there are a variety of social media platforms available. Choosing the most effective social media platform can hold the potential to achieve maximum mileage, so it is important to choose wisely.

Facebook

Facebook has different advantages over the other social networks due to its popularity, making it perhaps the most used social media platform. With Facebook, readers can choose the kind of updates they want, what they want to view most often, as well as the ability to share and interact with others. Facebook is also a great way to advertise your brand, special promotions, and provide you with an opportunity to be seen as an expert in your industry.

YouTube

Some businesses will have short and informative videos on YouTube in order to engage potential customers. YouTube is a very powerful network. With YouTube, you can achieve much stronger content that is effective and compelling.

Pinterest

Sometimes images can say more than a words, which allows Pinterest to be a powerful social media platform. From posting images and ideas, to creative ideas for a future product or service, this content sharing platform allows its members to “pin” images and videos to their own board. Pinterest has a wide audience that can open up to the public, making your business, products, and services easier to find and share with others.

Twitter

Twitter is similar to the idea of text messaging others. With Twitter, you can post what your thinking, how you are feeling, or post information about businesses. In addition, Twitter users can choose what they want to look at, and respond if they wish to.

If you need help deciding which social media platform is best for you and your business, contact Windy City Strategies today.

Ensuring Your Business Can Be Found Online

With the Internet, users can quickly find everything they need about your business, simply by using their tablet, computer, or mobile device. Since this is the primary way for people to find businesses today, it is essential that you ensure your business can be found online and is listed on all applicable online sources.

Be Found On Search Engines

The following list of search engines are most recommended and popular directories for businesses, which can help your business be found:

  • Google my business- Receives about 6 million searches a day and it is easy, free to register for your business.
  • Yahoo- This is the third most popular search engine and you can list your business on here for free.
  • Bing- Second most search engine used, it too is free, and easy to use. You can add more than one business location at the same time, and able to add all other content to your listings, such as pictures and videos.
  • Angie’s List- This site is a well-respected online directory  and is known to provide accurate reliable reviews for users.
  • Manta- Receives 30 million visitors a month and able to increase website traffic with paid business packages and highlight your product or brand on your profile.
  • Yelp- Best options on the Internet for users to find reviews about businesses, this is a site your able to communicate to your customers within the account.
  • Foursquare- With this site, you get benefits of a popular directory and social networking, and you are able to add a map so people can check-in when they come to your business.

Be sure your listings consist of your business’s name, address, phone number, as well as any other information that you feel is important to your users.

If you need help increasing your business’s online presence, contactWindy City Strategies for more information.