Tag Archives: Mobile Marketing

Facebook Earnings Increase

Facebook has had a major increase with many people using this website, but it still has to grow in both numbers of users and revenue. The major reason Facebook has seen a decrease is from people accessing Facebook on a mobile device, rather than using it on a desktop computer.

Facebook recently released their second quarter earnings for the year and the findings reveal that the number of active mobile users have increased by 51% over the last year to 819 million monthly users. Ever since Facebook updated its strategy in mobile advertising, there have been more that 1 million active advertisers, many of them including local businesses. This creates a great opportunity for not only these companies but a little bit of hope for our economy.

As for advertising, the numbers shot through the roof with an astounding $1.8 billion in revenue, which is a 61% increase from last year.  Almost half of the money that was earned from advertising, which was $1.6 billion, came from mobile advertising.

According to Facebook CEO Mark Zuckerberg, “People on average are spending more time on Facebook than ever before.” The numbers are there to prove it, showing that users spent over 20 billion minutes on Facebook during the month of June.

For more information about Facebook for your business, contact Windy City Strategies.

Is the Font You’re Using Affecting your Conversions?

I’ll bet it’s something you’ve never thought about but as much as we’re wishing it wasn’t true the answer is yes. Different types of fonts can and will have an effect on a number of conversions you see on your website.

Typography is a way to add personality and character through text, and to many people, it is considered an art form. The way you present the style, size, and color of a certain type of text can make the difference between a customer’s decision to stay on the site, leave it, or even purchase the products or services your company is offering. This is an important factor because it can dramatically increase or decrease your conversion rates just from something as simple as the text you decide to display.

The way you display your fonts to the viewer requires more than just a simple copy and paste. It is a proven fact that the human brain likes repetitive and similar layouts; the way that they understand information is understood better when texts, for example, are consistent. If the layout of your text is different on every page, the visitor on your site will most likely note the inconsistency and the discontent they felt rather than the types of products on display and their quality.

You want the content of what you are trying to say to match the mood, feeling or characteristic of the font you choose. If you are displaying information about a topic that is exciting (such as a special, sale, or promotion) you will not want to use a formal or serious font. Rather, the best-suited font would be one that illustrates the joy and specialness of the event. You want your font to correctly reflect the message that you are trying to portray and really sell your product or service.

Windy City Strategies is an Internet marketing company that provides pay per click, search engine optimization, and web design services. Our knowledgeable team can not only help you increase the conversions on your website but increase the number of people who visit it as well. Contact Windy City Strategies today to speak with a representative today!

phone

Which Trend Is Better For Your Website, Responsive or Adaptive?

There has been an on going battle between having a responsive and adaptive web design. Trying to figure out which design will work best for you! This isn’t just an opinion, this requires the understanding of what makes these two types of styles different and then figuring out the pros and cons on why the mobile traffic is so important.

Having A Responsive Design 

The goal to having an responsive web design is to make sure your website is fully functional at any display size. This does require a fair amount of coding, and understanding the different sizes while having a clear image of how the scaling process will work. This is why you should leave it in the hands of a professional designer. 

Responsive design creates fluid layouts that can automatically scale in size to make all elements fit in any type of resolution. This may cause some of the photos that were originally floating to the left of the text to drop the space in between the two paragraphs, scales up the text while it’s scaling down the side of the column in which it’s being placed.

With having a responsive design, it’s the number one most standard favorite with all designers and the majority of businesses. Not just because it often takes less technical work than having an adaptive layout but it makes the website fully compatible with any resolution. With all the new smartphone and other mobile devices that come out every year the resolution only gets higher! Responsive design assures you that you do not have to update your site every time a new iPhone comes out. Having an Adaptive layout is a different story.

Having A Adaptive Design

Some entrepreneurs that have a decent amount of experience with web design may not fully be familiar with the terms and concepts of an adaptive web design, but it does have its share of benefits.

Adaptive layouts are designed for specific resolutions and display sizes depending on the browsing window you are looking at. With an adaptive layout it checks what the resolution of your browsing screen is and loads the code for that webpage in a different way in order to display properly for that resolution. It sounds like a lot of extra work right? Actually adaptive design offers a level of fine-tuning and control that responsive layouts can’t do. Also by having full control over the design at multiple resolutions you are able to ensure that your website is always going to display exactly how you want it too look.

A responsive layout generally performs better than adaptive. The experts do admit that in case of some complex web applications and fields that need to be fine-turned, adaptive is the better choice then responsive. When you are able to fine-tune and customize your site layout at any resolution you can be completely sure that your embedded app or complicated order form displays perfect for both mobile and desktop.

Why Mobile Does Matter

When it all comes down to choosing responsive or adaptive for your business, it really doesn’t matter, just as long as your website has a mobile friendly page. With roughly 3 out of 5 visitors who access your site through any mobile device, your company can’t afford to miss out on the mobile traffic any longer!

For more information on which type of layout you want to go with contact Windy City Strategies for more details!

How A Healthcare Practice Can Succeed Online

No matter if you are a plastic surgeon, chiropractor, dermatologist, or any type of dentist, it is important to make sure you are being found online if you have a website. More and more people are using their mobile phones and tablets to research a company and you want to make sure you are being found when people are searching you. When done correctly, medical marketing can effectively improve the number of patients visiting your website and build your brand reputation. With the help of our carefully strategized approaches, Windy City Strategies’ Internet marketing specialists can help you achieve this goal.

Some ways to increase traffic on your website are to make sure you have the right online marketing campaigns to drive up the number of people seeing your company name. In order to have a successful online medical marketing campaign, it is important to continue (or start) writing blogs, articles, newsletters, etc. This will allow patients to see your name and may end up being a potential client if they click on one of the links attached within each blog or article.

We encourage our clients to have well-written, original content on their websites. It will allow you to stand out not only from your competitors, but in the eyes of Google as well.  If you and 20 other orthodontist websites all have the same content, the odds of you ending up on the first or even second page are slim to none. The more content you have available, the higher your chances are of being ranked higher within the first few pages of Google.

Every doctor or dentist would say they would like more referrals. In reality, many healthcare professionals miss the opportunity to care for critical patient care because their staff was tracking them on paper or in Excel and about 60-70% of the referrals were not being received and the practice ended up losing money. In order to avoid this issue, an electronic referral program would help you keep track of each referral better so you are not losing any potential patients and your patients are getting the care they need.

If you would like your healthcare practice to succeed online, using these few tips are a great start, or contacting an Internet marketing specialist at Windy City Strategies. We will work with you and your practice to ensure you have a successful online practice.

Increase The Mobile Traffic To Your Medical Practice Website

Creating a website for your medical practice is the best thing to do to help increase the number of patients, and help market your practice to potential new clients. Now that you have a website for your practice, it is time to expand your marketing to mobile and tablet users to accommodate their needs. A recent study shows that mobile traffic for medical websites has increased about 10-15% in just one year and the results expect to continue this way.

Making sure that you have a responsive website is the first step to increase the amount of mobile users that visit your website. Speak with a representative from Windy City Strategies to make sure your medical practice has the correct format and is functioning properly on any mobile device or tablet. The practices that have seen the highest percentage increase in mobile traffic is Pediatrics with a 32% increase followed by Ophthalmologists with a 25% increase and not far behind that is OBGYN with 24%. These numbers are continuing to grow so here are some ways to help increase that number even more.

Keyword Research:

Know your patients and the popular keywords that they are using to find your practice and others like it. Once you know what words they are using to search your practice it is important to emphasize those words within the content of your website so they find you instead of your competitors.

SEO:

SEO both internal and external can increase the number of people visiting your website and can even produce a number of conversions. If your website has a blog it is important that you post blogs a couple times a week using keywords that you know your visitors are using to search you.  Using these keywords within your text will also increase your chances of being found within the search engines.

Windy City Strategies is a medical Internet marketing company that offers a variety of pay per click and search engine optimization services to all medical and dental practices. We are a reliable company that delivers quality results through our Internet marketing and website design services. To get your practice found on all the major search engines contact Windy City Strategies to get started today.

Basic Tips for Medical Web Design

  1. Make sure your medical website design looks professional and is visually pleasing to your visitors.  Use neat layouts, uniformed navigation and keep your text in colors and sizes that are easy to read and in a web friendly font.

  2. Make sure the website displays and behaves properly on all major web browsers in various versions:  Internet Explorer, Mozilla Firefox, Opera, Google Chrome and Safari.

  3. Be sure to optimize each page with include page titles and headings, use bullet points and shorter sentences when possible and include relevant keywords on all pages.

  4. Do not auto-play music or videos.  Users overwhelmingly prefer to start these actions on their own.  If they are forced on them, more often than not, they will leave your site.

  5. Be sure content for your medical website is relevant to what you do and include lay-friendly patient education on your services and treatments.  Double and triple check spelling and grammar.

  6. Be sure that the contact phone number is in the header of all pages on the website.  If you have multiple practice locations, each with a different phone number, have a clear ‘Contact Us’ section that is accessible from any page.  Have a clear call to action for Appointment Requests on your pages.

  7. Don’t overload the pages with heavy graphics and videos.  They may cause some user’s browsers to operate slowly or crash.

  8. Always remember the obvious.  Include office hours, information on after hours contact, and insurance information.  If your website features downloadable forms, make sure that they can be opened from any platform.

  9. Where possible, offer online appointment requests.  This insures that you capture those that visit your site during your off hours, at nights and on weekends.  If you are closed they can’t call, but if there is a form to complete, they will use it.

  10. Be sure that all hyperlinks (both internal and external) are clearly visible and that they function correctly.

  11. Add a mobile version of your medical website.  The latest statistics tell us that 1/3 of internet traffic is now done on a mobile device.  It is important to offer those visitors a version of your site that works within the phone, fits the phone screen and allows for easy tapping of phone numbers and maps.  Also be sure you use code that detects when a visitor is coming to your site from a phone and automatically directs them to that version.

  12. Contact Windy City Strategies today to get started on building or improving the website that belongs to your medical practice.

Google’s Updated YouTube Click To Call Feature

Look out for a new look on Google’s YouTube call-to-action overlays on both mobile and desktop devices. The update will feature a single line call-to-action instead of the current two lines of text. This will give more viability to the content of the video, which is great for users.

One great advantage to this update, is that Google will be automatically making this change so advertisers will not need to adjust existing ads.

Google is making the change automatically, so advertisers won’t need to make any changes to existing ads. Along with the advanced look, there will be updated tracking available in AdWords for clicks and CTR which advertisers will have the ability to analyze data better.

Other improvements that we can see in months to come include improved column sets, more conversion segmentation options and accessibility to all metrics from the videos tab in AdWords.

YouTube product manager Avi Fein, recently said “We’re adding View Rate by default for all sets and are grouping sets of metrics by insight topic. This lets you see a snapshot of your campaign based on key objectives, as well as evaluate your overall campaign performance based on View Rate before diving deeper into individual targeting groups.”

Optimizing videos will be easier than ever by seeing all the metrics under one tab. Contact Windy City Strategies for more information and to set up your YouTube marketing campaign.

Massive mobile Marketing Trends in 2014

Five months into 2014 and so much has changed.  It seems like 2014 has begun a tipping year for brands and agencies to finally seriously start thinking about mobile in their marketing strategy.  It’s a totally new media channel that requires simplification, engagement, and quick response.  Companies like Facebook and Yahoo, once completely thought of as a desktop brands, are now calling themselves and positioning as mobile first brands.

Here are the 4 biggest mobile marketing trends for 2014:

1)      Big Data Grows Up:  I think we’re all a bit sick of the term ‘big data’, but it’s been coined that way for a reason over the past few years.  Mobile opens up a world of data that no other channel can provide, with access to a user’s on-the-go lifestyle, consumption habits, social, transactions and is the fabric to connecting to the world around us – it truly tells marketers who their consumer is.

2)      Mobile Ads stand on its own two legs:  Mobile in general has been the little child of desktop in terms of creativity since its inception.  This heavily started to change and take shape in 2013, with social platforms like Facebook, Instagram, and Twitter leading the way.  The data normally speaks for itself, and although standard baby banners show some results – new ad units are trumping the results in terms of quality consumers being acquired or engaging with brands.  The rage is all about native units in 2014, which allows brands to simply embed their message into a publisher’s site / app and match the look and feel of the publisher, without being intrusive.

3)      Value of Sponsorships:  Some of the smartest brands out there are going beyond just the simple idea of running banner ads and looking at sponsoring apps with large reach / frequency (don’t hear that enough in mobile, eh?).  A perfect example of this is taking over and immersing your brand in a sports app.  Just think about the amount of time this demographic opens the app just in one day.  They’re opening the app because they literally see it as a piece of their life, and by placing your brand messaging in a non-intrusive way – you are now forming a new rich connection that is much more valuable than a standard desktop sponsorship.  This is due to the intimacy and brand affiliation with the apps you’re sponsoring.

4)      Quality over Quantity:  With over 1 million apps in the iOS App Store and in Google play, the shift from pure number of downloads to quality is changing every day.  On iOS, the number of downloads directly effects your ranking.  With the number of apps rapidly increasing, the costs to get to a specific rank is beginning to not benefit advertisers like it did in the past. In 2014, the shift to driving quality engaged users, and maintaining them will continue to grow.  Brands should stop looking at a simple ‘cost per install’ or ‘cost per download’ and go beyond to measure in-app events from user registrations, purchases, social sharing and more.  As mentioned above, with a trend towards mobile and social increasing, so should your strategy on how to achieve that.

2014 is an exciting year for the mobile landscape.  Things are really starting to take shape for both marketers to continue to increase the ROI in mobile, and for consumers to finally get the experiences they’ve been asking for.  If you’re not getting this education / testing from your agencies or partners, it’s time to make sure you get ahead of the curve before it’s too late.  Finally, trust Windy City Strategies to put you ahead in the game.

Mobile Websites Now Allow Customers to Book Appointments With Ease

If you have an appointment or reservation based business, then you should take advantage of the many appointment booking apps and mobile website formats.  If you’re still making appointments for your clients and customers by phone, by hand or from an appointment book, that’s okay.  Companies have been doing this for decades, and it seems to work well enough.  But what if you could save your office administrator time, while boosting your business?  You’d want to do that, right?

The world has gone mobile, and people are using their smart phones and mobile devices to do everything, including making appointments.  People like the ease and convenience of being able to make a reservation on the go, without having to call and speak to someone, or stand around waiting for someone to look at a calendar.

According to a recent report, restaurants are getting 12% of their bookings online, and a third of that comes from mobile devices.

It isn’t just restaurants, either.  Realtors, health related services, salons, and a huge selection of other industries are jumping on board, offering mobile appointments and reservations to their customers.  It allows a person to take their schedule into their own hands, choosing and booking their own time.  A person is much more likely to log in quickly to an app and make an appointment than they are to dial a number and spend five minutes or more on the phone, trying to book a reservation.  It’s all about ease and convenience.

By offering mobile reservations and creating a mobile website, you remove several obstacles.  Customers won’t have to spend time googling or looking up phone numbers, dialing, waiting for an answer, waiting on hold, having to find a quiet place to make the call, etc.  It might not be a big deal to everyone, but some people really are that busy.  Taking those obstacles out of booking an appointment will give you a distinct advantage to those people.

Contact Windy City Strategies today to dream up the perfect mobile website for your business!

5 Internet Marketing Trends for 2014

With another year in the history books, it is time to reflect upon the past year and look ahead to see what we can expect for 2014. The last year seemed to have had many hot trends like social media growth, an increase in use of mobile devices and tablets, and the increased importance of relevant content on a website. While I don’t expect to see any of those trends to go anywhere over the next year, I do expect to see content continue it’s reign as king.

Here are a few other web marketing trends to look out for:

1. Mobile is a must. Since the use of mobile devices is on the rise, it is essential for businesses, especially small businesses, to consider responsive web design. By ensuring your website is mobile-friendly, you are able to stay competitive and increase the potential to be found and seen by mobile users.

2. Niche sites are growing. Due to media giants like Facebook, Twitter, and Google+, websites will have a harder time being found organically. For this reason, niche sites are going to become more in demand, especially for smaller businesses looking to get connected to a more specific audience.

3. Write a blog. Blogging is a prime example of the use of relevant content and is an effective way to market your brand. Since blogging is becoming more popular, especially amongst smaller businesses, I think it is safe to say most businesses will have developed a blog by the end of 2014.

4. Get a Google+ account. Since the use of social media giant Facebook appears to be on the decline, other social media networks will be looking to take over. Google+ is a rapidly growing network that has added benefits, such as the search benefits that comes from using Google, that all businesses need to be taking advantage of.

5. Include videos on your website. In order to create a more meaningful relationship with your users, the use of educational videos is on the rise. By providing informational snippets, the consumer can better understand what you have to offer.

The way you market your brand is essential to your business. By hiring a professional Internet marketing firm, you can ensure that your users know your value all the while increasing your business’ profitability. Our team of Internet marketing professionals at Windy City Strategies will work with you to develop an individualized business plan that fits your needs, whether it be from search engine optimization to web design, we can help.