Over the last year Bing was working on Skype-integrated click-to-call mobile ads. After all the anticipation, Bing has finally announced them.
Microsoft’s Ambrish Verma introduced Bing’s new Call Extensions on the Bing Ads Blog. This will work across all devices and, obviously, utilize Skype. No one else has something like this.
On WebProNews, Chris Crum mentions how “this is one way where Microsoft’s acquisition of Skype can have a direct impact on revenue.”
This new feature can do a lot. Off of any device, Call Extensions for Bing Ads will allow advertisers can call customers directly from their ads. “With this new innovation, companies can now directly talk to their customers by providing a phone number alongside search ad. This will considerably increase the potential customers for your business. A consumer can then can call a business by simply clicking on the phone number shown on the ad. These opportunities are exclusive to Bing Ads. That’s the genius behind it. With this new way of advertising, the advertisers will be paying per click.
Thanks to the Microsoft Yahoo search advertising deal, not only will extensions will be seen on Bing, but Yahoo as well.
Microsoft is will provide analytic reports to help the businesses monitor the effectiveness of the ads. These reports will include: impressions, calls and spending data, and reports for individual calls received from the extensions.