Tag Archives: keyword-research

Understanding the Basics of Building an Online Marketing Strategy

Building a successful online marketing strategy is just like building anything – it starts with a solid foundation. That foundation comes from understanding three basics of online marketing:

But knowing what each facet does for your website isn’t enough. As many people discovered after the certain Google updates, applying even well-established marketing techniques incorrectly way can hurt your ranking. To maximize their benefits, you also need to understand their shortcomings.

Search Engine Optimization

When people think of online marketing and the search engines, SEO is usually the first thing that comes to mind. SEO is used to create a site that the search engines will rank as one of the most relevant pages for a given term. The fact is, 95 percent of searchers click on a page that appears on the first page results for Google, Yahoo! or Bing. You can see that search rank is a big deal!

Building a solid SEO strategy consists primarily of selecting relevant keywords and providing valuable content related to those keywords. In the past, SEO was driven by factors like keyword placement, keywords density, and even how many times a keyword was used to link to that page.

But the search engines quickly discovered that keywords could be easily manipulated. A page that had nothing to do with a keyword could be ranked in top three, just by optimizing the page. Today, this means that sites who rely solely on keywords are often ignored by the search engines.

Instead, SEO should include:

  • Relevant Keywords

  • Valuable Content that is Shared

  • A Website that Loads Quickly

  • Both Images & Content

  • Backlinks from Respected Websites

Find an expert

Windy City Strategies specializes in SEO, PPC, internet marketing basics, and much more.

The 3 Most Effective Strategies

You have finally created your companies website!  Great, now what to do now?

A website is completely pointless without visitors.  Likewise, a business is completely pointless without customers.  You will make ore sales with more traffic to your site.  A simple concept that’s difficult to achieve.  Just like you would only trust a trained lifeguard to supervise your kids at the pool, you should seek out a trustworthy trained professional to help you achieve maximum traffic (and maximum profits) to your site.

Windy City Strategies offers quality services and techniques that will expand your business and increase the amount of people that visit your website.

The 3 Most Effective Strategies are Listed Below:

Search Engine Optimization (SEO) is the process of increasing your website’s visibility in search engine’s organic results through optimizing your pages with the keyword phrases people are likely to search for.  How often do you look past the first couple of pages when searching on Google?  Most people don’t even look past the first page when searching.  This means that unless your site is on the first page, you are losing potential customers.  Though often time consuming, SEO is an important strategy to increase the amount of traffic on your site.  If you haven’t already optimized your website for search engines, it might take several months to see significant results with SEO.

Blogging allows you to offer original content on your site that draws new visitors.  When you write a blog for your website, you are constantly posting new pages that Google recognizes.  The more pages you have, the higher Google will put your website on the result pages.  You can even make links inside of your blog that allow direct links to your website and add more pages to your site.  Creating links withing a blog will also give viewers the opportunity to find your website while searching for something else that you happened to blog about.

Pay Per Click (PPC) uses internet advertising to bring in traffic to your website from search engines like Google.  It is the easiest way to improve your rank on the result list of a search engine.  Every time someone clicks on your website, you pay a fixed amount to the company providing you the service.  Your website will appear in front of your competitors on the search engine results as an ad.  Although it is the easiest way to gain more traffic, it is difficult to set up if you are not knowledgeable on the subject.

Contact an experienced internet marketing company today that will allow you to sit back with ease and watch the flow of new customers trafficking on your website.  Windy City Strategies can make that happen.

Pay Per Click Management Setup

Like the drummer is the backbone of a band, the setup of a pay per click management campaign is the backbone to your internet marketing. A setup takes a while to complete if you take into account that each theme, city or product should have its own ad group or campaign depending on traffic or conversions. Many companies out there do not take the time to do a correct setup, and you will notice it in your results. Remember that if it sounds too good to be true, it probably is. At Windy City Strategies, we take the time to create the best account that we possibly can. First we analyze your company’s website and the types of products or services you sell. We research your competitors and the particular industry trends for that market. Then we define your objectives for your pay per click management account, and give realistic expectations. We are the experts in our field, while you are the experts in yours, and combining that knowledge is crucial. After we have spoken to you about your goals, and have consulted you on the strategy to reach those goals, it is time to do the keyword research.

The keyword research is where your goals, competitor research, products or services, and industry trends all come together to create a list of words that will blanket the community to get the most qualified and relevant traffic to your website. As you can see, this is very important. We will create this list of keywords that will be broken up into ad groups for your review along with the corresponding ad and send it to you the customer for review. At Windy City Strategies, we want to keep you involved with this entire process and stay as transparent as we can with internet consulting.

Once the keywords have been approved, we will set the budget for the campaign, and direct where you want these ads to be shown, whether it is towards a local, national, or global audience. At this point the setup is complete, and we are about 2-3 days into it, depending on the size of the account’s services or products being advertised.

Now there are many companies out there that say they do pay per click management, but to what level? Some do not charge any setup, while some charge a set one-time fee, but at Windy City Strategies we customize the setups based on each account’s needs, and we are up front about this the whole time.