Tag Archives: internet marketing firm

Starting An Internet Marketing Campaign? Follow These Helpful Tips

An effective Internet marketing campaign plays a huge role in attracting potential clients to your website. This not only increases business and potential revenue for you, but it also enhances the branding and validity of your business’s products or services.

Starting an Internet marketing campaign may seem intimidating, however, our professional Internet marketers at Windy City Strategies have some helpful tips to help get you started:

Tip #1: Consult with an Internet marketing firm. Not only will they help you start an effective Internet marketing campaign, but they will also have the ability to implement a plan that is right for your specific business and needs.

Tip # 2: Understand the importance of SEO. Search engine optimization (SEO) is important in creating an effective Internet marketing campaign. By improving and promoting your website amongst search engines, you can better drive traffic to your website.

Tip #3: Create a blog. Blogs are a great way to not only interact with your current potential customers, but it also helps you to become an expert in your industry. Blogs are also beneficial in creating more pages for your website, which also helps you to be found easier amongst the search engines.

Tip #4: Write a press release. Another great way to gain exposure is through a press release. Online press releases about your business are also a great way to be found in the search engines. This is also helpful in announcing any news or partnerships that you may have.

Tip #5: Have a user-friendly website. By ensuring your visitors can access your website from any device, you can produce a positive and user-friendly experience, which will bring your customers and potential clients back to your website.

For more information on how we can help boost your business with our customized Internet marketing campaigns, contact us at Windy City Strategies today.

Using Social Media For Your Business? The Do’s And Dont’s

Social media outlets are a great way to develop a meaningful connection between your business and your customers and a great way to give you a greater online presence. In fact, most people utilize a source of social media to research your company, what you have to offer, as well as other customers’ experiences.

However, not everyone is using social media appropriately and effectively for their business. This is why it is important to understand how to use social media for your business, doing it correctly, and avoiding making potentially detrimental mistakes.

1. What are you representing? Not only is it important to know your brand and what you have to offer, but you need to identity who you are selling your business to, especially when it comes to speaking on any social media platform. Since you are the one who knows your product, production, company or brand best, be sure to represent it appropriately, or you may lose potential business.

2. Who is your target audience? It’s important to know whom you are targeting. What do they do? When do they get online? Any savvy social media expert will be able to figure these things out and understand their goals, which will allow you to see what is working, and what isn’t.

3. Respond efficiently and appropriately. Let’s face it, you will likely be faced with controversy at some point when using social media. However, the way you handle it will be key to the end result. Since you don’t want to find yourself without a sense of what’s coming next, or responding to a controversy in a way that isn’t professional or consistent, it is important that you remain true to your policies and your brand. Good customer service can play a key role in appealing to customers and clients.

4. Make meaningful connections. Avoid treating your audience as a subject, not as an object. Once you do, your work on social media simply becomes a dialogue. Remember to observe the changes in your audience, ensuring you are learning about them by communicating with them on your social media outlets daily, which will make a positive impact on your audience, developing those meaningful relationships.

5. Understand the difference between social media for business vs. for personal use. Simply because you have a personal Facebook page does not meant that you will k now how to use Facebook for your business needs. Social media for businesses are not the same thing as understanding the scope of what Facebook ads and Twitter-promoted posts can do. Because these platforms are refining and changing all the time, it is important that you have an expert on your team that can help you make your campaign effective.

For more information on how we can help market your business online, or for help with your social media marketing campaign, contact Windy City Strategies today.

 

Successfully Market Your Business Online

In today’s marketing world, having an online presence is absolutely necessary. And while your Internet marketing strategy might not be the same as anyone else’s, there are some common strategies when it comes to having an online presence.

In order to successfully market your business, consider following these helpful tips:

  • Build traffic. Simply by having a good content marketing strategy in place, you can increase traffic to your website, which can help boost your sales.
  • Utilize social media. Are you utilizing social media to your business’s advantage? If not, it is critical that you do. Not only will social media put your brand out there for everyone to see, but you can make your visitor’s experience a more customized one, which often will have them coming back to your website for more.
  • Keep up with the marketing world. The world of Internet marketing is always changing, making it essential that you are staying on top of today’s online marketing trends, especially when you want to stay relevant with your customers.
  • Start a blog. Blogs have quickly gained popularity in helping you to gain an online presence. However, it is critical that you are only blogging about relevant content, since things such as length and quality of content can play a big role in the success of your blog.
  • Seek the help from a professional. Many entrepreneurs do not understand how to market their business online. So why not utilize the services of a professional Internet marketing firm? Not only can they help to customize a marketing strategy that fits your business’s specific needs, but they can do it all for you.

If you are interested in learning more about how you can successfully market your business online, then contact Windy City Strategies for more information today.

How Pay Per Click Can Benefit Your Business

When it comes to ensuring you can be found amongst the search engines, there are limited options that are guaranteed to provide you with results. However, utilizing a pay per click advertising campaign, or PPC, can help you get the results you need, almost immediately.

How Pay Per Click Can Benefit Your Business

Here are a few other reasons why you may want to consider using a pay per click advertising campaign:

  • Affordability- Since PPC campaigns are not only tailored to your budget, but you essentially pay per click on your ad.
  • Faster Results- Unlike organic search engine methods, PPC campaigns show almost immediate results since your ad will automatically receive top placement.
  • Real-time Tracking- With your PPC campaign, constant monitoring of your campaign will be performed. We will track things like the keywords that are, and are not, working, conversion rates, and which ads are driving the most traffic.
  • Exposure- Since your ad will be placed on Google, Yahoo, and Bing, your ad will be visible on well-known and reliable search engines, which reaches the vast majority of Internet users.
  • Target Your Customers- By placing a specific and eye-catching ad, you can directly target your customers and draw in only qualified and relevant traffic to your site.

Use A Professional For Your Pay Per Click Campaign

Pay per click advertising is one of the fastest growing marketing techniques used today. Unfortunately, building and maintaining a successful pay per click advertising campaign can be a difficult task, especially when you don’t understand how to manage these services. For this reason, hiring an experienced Internet marketing firm, such as Windy City Strategies, can ensure your PPC campaign is not only properly managed, but your website and business is provided with optimal results.

Since every business has different needs, pay per click advertising may not be for you. Contact Windy City Strategies for more information and to see if pay per click is right for you.

Enhance Your Internet Marketing Campaign

When you think of today’s Internet marketing solutions, most people will often think about search engine optimization (SEO) and pay per click advertising (PPC). And while these are the most effective in ensuring your business is found, there are other things that can be done in order to enhance your Internet marketing campaign.

Content Management- By ensuring your website’s content is relevant, adding specific keywords and phrases, will help to enable your website to increase in the rankings amongst the search engines, which will allow your visitors to find you, and the information they are looking for, right away.

Blogs- Blogs have quickly become a key component in an effective Internet marketing strategy. Since blogs are index-able pages, they can gain more credibility amongst the search engines, increasing your rankings.

Press Releases- Press releases are picked up by hundreds of search engines, making this an effective way for businesses to give their brand exposure, drawing in potential customers.

Google Maps- Be sure your business can be found by placing your business listing online, especially on Google maps. Google map listings are optimized to be search engine friendly, which allows you to maintain an online presence, ensuring you will continuously be found.

Use a professional- Developing an individualized marketing campaign for your business’s specific needs is essential in ensuring you can be found online and amongst your competitors. By allowing an experienced professional to help you do so, the better your chances are that you will increase your online presence.

Windy City Strategies is a full service Internet marketing and web design company that is dedicated to growing your business online. Contact us for more information and to get started on your customized Internet marketing campaign.

Allow Windy City Strategies To Take Care Of Your Marketing Needs

Creating an Internet marketing strategy that not only meets your business’s needs, as well as increases traffic and sales for your business, can be a daunting and challenging task. This is why it is important to leave it to the professionals and allow Windy City Strategies to take care of your Internet marketing needs today!

Blogging and Content Marketing- Content marketing has made one of the biggest jumps in importance ever, given the potential for natural link creation this tactic provides.  If you don’t yet have a company blog or a content marketing strategy in place, you simply contact Windy City Strategies to get one started!

Branding and Marketing- Google hasn’t shied away from sharing its love of big brands.  From the search giant’s standpoint, this makes sense, as customers are often more likely to report positive user experiences on branded sites than on their “no name” competitors.

Pay-Per-Click Advertising- If you’re in the market for fast traffic, you simply can’t beat pay-per-click (PPC) advertising.  However, given the steep learning curve that’s sometimes associated with this marketing method, you’d be wise to take heed of the resources and advice Windy City Strategies can offer on how to manage these campaigns effectively.

For more information on how Windy City Strategies can help boost your business with our Internet marketing campaigns and our customized websites, contact us today.

Understanding The Purpose of SEO

The purpose of SEO is to create a great seamless user experience and be able to communicate to the search engines. Windy City Strategies wants to help you better understand the purpose of SEO and how it can help your website.

What is SEO?

Search engine optimization (SEO) is the process of improving and promoting your website on search engines such as Google, Yahoo and Bing, increasing the traffic to your website, and ensuring your website is structured in a way that the search engines understand and approve, all the while still making sure your website is user friendly.

Think of your website like a cake, it holds all the content, information architecture, content management system, and Infrastructure, as well as all the links, SEM, and Social Media. Without your links, paid search, or social media, you have no icing for the cake. Your content, information architecture, content management system and infrastructure acts as the sugar and without those important factors, your cake will have no taste and will be boring.

What Search Engines Are Looking For

Search engines want to make sure they can refer users to your website and content that is more relevant to what they are looking for.

  • Content is being determined by the theme and text on a page that is given and the titles and descriptions.
  • Performance is how fast your site is and if it works effectively
  • Authority is how good enough your content is on your site and do other sites use your website as a reference.
  • User experience is how your site looks, and how easy it is to navigate through.

However, if you try to trick the search engines, you are only going to hurt yourself in the long run. Here is what they are not looking for:

  • Keyword stuffing, or overusing keywords on your pages
  • Avoid purchasing links, since they will get you no where in SEO
  • Poor user experience will make users turn away quick

For more information about search engine optimization, or for a solution for your business’s specific needs, contact Windy City Strategies today.

Seek The Help Of A Professional Internet Marketing Firm

Deciding to implement an Internet marketing strategy in order to gain more online exposure, which in turn will increase traffic and sales to your website and business, can be a challenging task. For this reason alone, you may wish to seek the help of a professional Internet marketing firm, like Windy City Strategies, in order to help ensure your Internet marketing campaign is not only right for your specific business needs, but is effective as well!

Pay-Per-Click Advertising

If you’re in the market for fast traffic, you simply can’t beat pay-per-click (PPC) advertising. However, given the steep learning curve that’s sometimes associated with this marketing method, you’d be wise to take heed of the resources and the advice that Windy City Strategies can offer, especially when it comes to managing these campaigns effectively.

Blogging and Content Marketing

Content marketing has made one of the biggest jumps in importance ever, given the potential for natural link creation this tactic provides.  If you don’t yet have a company blog or a content marketing strategy in place, you must contact Windy City Strategies to get one started!

Branding and Marketing

Google hasn’t shied away from sharing its love of big brands.  From the search giant’s standpoint, this makes sense, as customers are often more likely to report positive user experiences on branded sites than on their “no name” competitors.

Unfortunately, this isn’t always good news for smaller websites, who may have lacked the budget and/or resources to develop their brands in the past.  If you find yourself in this position, be sure to talk to Windy City Strategies to find the best branding solutions for your business.

Link Building

Link building remains important, but it’s safe to say that this aspect of SEO has changed more than any other.  If you’re concerned that your link building techniques may be out-of-date, the it is important to turn to a professional like Windy City Strategies who can help to ensure your are up-to-date with your practices.

Choosing the Most Effective Social Media Platform

Promoting your business over social media can greatly benefit your business, especially when it comes to increasing your online presence. However, there are a variety of social media platforms available. Choosing the most effective social media platform can hold the potential to achieve maximum mileage, so it is important to choose wisely.

Facebook

Facebook has different advantages over the other social networks due to its popularity, making it perhaps the most used social media platform. With Facebook, readers can choose the kind of updates they want, what they want to view most often, as well as the ability to share and interact with others. Facebook is also a great way to advertise your brand, special promotions, and provide you with an opportunity to be seen as an expert in your industry.

YouTube

Some businesses will have short and informative videos on YouTube in order to engage potential customers. YouTube is a very powerful network. With YouTube, you can achieve much stronger content that is effective and compelling.

Pinterest

Sometimes images can say more than a words, which allows Pinterest to be a powerful social media platform. From posting images and ideas, to creative ideas for a future product or service, this content sharing platform allows its members to “pin” images and videos to their own board. Pinterest has a wide audience that can open up to the public, making your business, products, and services easier to find and share with others.

Twitter

Twitter is similar to the idea of text messaging others. With Twitter, you can post what your thinking, how you are feeling, or post information about businesses. In addition, Twitter users can choose what they want to look at, and respond if they wish to.

If you need help deciding which social media platform is best for you and your business, contact Windy City Strategies today.