Tag Archives: Internet marketing consultant

Using Social Media For Your Business? The Do’s And Dont’s

Social media outlets are a great way to develop a meaningful connection between your business and your customers and a great way to give you a greater online presence. In fact, most people utilize a source of social media to research your company, what you have to offer, as well as other customers’ experiences.

However, not everyone is using social media appropriately and effectively for their business. This is why it is important to understand how to use social media for your business, doing it correctly, and avoiding making potentially detrimental mistakes.

1. What are you representing? Not only is it important to know your brand and what you have to offer, but you need to identity who you are selling your business to, especially when it comes to speaking on any social media platform. Since you are the one who knows your product, production, company or brand best, be sure to represent it appropriately, or you may lose potential business.

2. Who is your target audience? It’s important to know whom you are targeting. What do they do? When do they get online? Any savvy social media expert will be able to figure these things out and understand their goals, which will allow you to see what is working, and what isn’t.

3. Respond efficiently and appropriately. Let’s face it, you will likely be faced with controversy at some point when using social media. However, the way you handle it will be key to the end result. Since you don’t want to find yourself without a sense of what’s coming next, or responding to a controversy in a way that isn’t professional or consistent, it is important that you remain true to your policies and your brand. Good customer service can play a key role in appealing to customers and clients.

4. Make meaningful connections. Avoid treating your audience as a subject, not as an object. Once you do, your work on social media simply becomes a dialogue. Remember to observe the changes in your audience, ensuring you are learning about them by communicating with them on your social media outlets daily, which will make a positive impact on your audience, developing those meaningful relationships.

5. Understand the difference between social media for business vs. for personal use. Simply because you have a personal Facebook page does not meant that you will k now how to use Facebook for your business needs. Social media for businesses are not the same thing as understanding the scope of what Facebook ads and Twitter-promoted posts can do. Because these platforms are refining and changing all the time, it is important that you have an expert on your team that can help you make your campaign effective.

For more information on how we can help market your business online, or for help with your social media marketing campaign, contact Windy City Strategies today.

 

What You Must Know About SEO

Understanding SEO

Search engine optimization (SEO) is essential in creating a seamless user experience, better allowing you the ability to communicate to the search engines such as Google, Yahoo, and Bing.

From the way your website is coded, to your website’s navigation structure, to internal and external links, to the keywords you use in your content, the search engines want to make sure they can refer users to your website.

What Not To Do With SEO

Performing shady tactics when it comes to SEO will hurt you, especially since search engines only have so much available data storage. Thats why it is important to understand what not to do when you SEO.

  • Avoid keyword stuffing, avoiding using too many keywords on your pages.
  • Avoid purchasing links, as these are not helpful in any way.
  • Ensure flawless user experience, since poor ones will deter your users from returning.
  • Avoid too many ads, as these make it difficult for people to find the content they are looking for.

How Social Media Helps With SEO

Multi-channel optimizations like Facebook, Twitter, LinkedIn, Pinterest, your email, as well as other offline sites, can all play a role in an effective SEO campaign. Being consistent with keyword phrases within those platforms will help your branding effort, as well as train users to the certain phrases that are used to optimize your website.

Consult With an SEO Professional

Since SEO has many different aspects in order for it to work at its full potential, it is important to work with a professional SEO company. They can help you better understand how an SEO campaign can help you, as well as determine any other Internet marketing techniques that can help to promote your business’s website.

Windy City Strategies specializes in search engine optimization, pay per click advertising, as well as website design for businesses big and small. Contact us today to get started on a customized Internet marketing plan for your business!

Enhance Your Internet Marketing Campaign

When you think of today’s Internet marketing solutions, most people will often think about search engine optimization (SEO) and pay per click advertising (PPC). And while these are the most effective in ensuring your business is found, there are other things that can be done in order to enhance your Internet marketing campaign.

Content Management- By ensuring your website’s content is relevant, adding specific keywords and phrases, will help to enable your website to increase in the rankings amongst the search engines, which will allow your visitors to find you, and the information they are looking for, right away.

Blogs- Blogs have quickly become a key component in an effective Internet marketing strategy. Since blogs are index-able pages, they can gain more credibility amongst the search engines, increasing your rankings.

Press Releases- Press releases are picked up by hundreds of search engines, making this an effective way for businesses to give their brand exposure, drawing in potential customers.

Google Maps- Be sure your business can be found by placing your business listing online, especially on Google maps. Google map listings are optimized to be search engine friendly, which allows you to maintain an online presence, ensuring you will continuously be found.

Use a professional- Developing an individualized marketing campaign for your business’s specific needs is essential in ensuring you can be found online and amongst your competitors. By allowing an experienced professional to help you do so, the better your chances are that you will increase your online presence.

Windy City Strategies is a full service Internet marketing and web design company that is dedicated to growing your business online. Contact us for more information and to get started on your customized Internet marketing campaign.