Tag Archives: internet marketing agency

Does Your Business Need A Website?

Many small business owners make the mistake of not having a website to sell their products and services, often missing out on potential revenue by their ability to broaden their exposure and increasing their audience, giving them a competitive edge.

In today’s technological world, it is especially important that small businesses are using things such as social media and websites in to help their customers and clients find them on the internet. Failure to do so can be detrimental to their business.

If your business does not have a website, then you should get one immediately! There are so many advantages to having one, including the following:

The potential to gain more customers. Your small business can be missing out on a lot of customers, especially if they can’t reach you. In fact, about 80% of Internet users in the United States from the ages of 14 and up will use the Internet to look up products and/or services.

Gives your business much needed online presence. In today’s world, the likeliness that people are going to pick up a phone book to search for your business is not great, instead most will go straight to the Internet to search for it. If they don’t see you listed online, they may think you are no longer in business, or do not even know that your business exists. Having an online presence will show your customers you do care, and you want them to continue coming to you for merchandise. That’s why having a website is very important for your business!

Increase your profits. Simply by being visible online, you can exponentially increase your profits by making your products and services readily available to everyone. Have you thought about the profits that you can potentially be making if you increase your user base?

You can better market your business. With making yourself available online, you are better able to retrieve feedback from emails, online surveys and social media functions, telling you how good your marketing is doing. There is also technologies that you can use to determine the type of people who visit your site, and what products or services they are searching for, using this information to build better business marketing strategies.

If you are need of a website for your business or help with your Internet marketing strategy, contact Windy City Strategies for more information today!

Using Social Media For Your Business? The Do’s And Dont’s

Social media outlets are a great way to develop a meaningful connection between your business and your customers and a great way to give you a greater online presence. In fact, most people utilize a source of social media to research your company, what you have to offer, as well as other customers’ experiences.

However, not everyone is using social media appropriately and effectively for their business. This is why it is important to understand how to use social media for your business, doing it correctly, and avoiding making potentially detrimental mistakes.

1. What are you representing? Not only is it important to know your brand and what you have to offer, but you need to identity who you are selling your business to, especially when it comes to speaking on any social media platform. Since you are the one who knows your product, production, company or brand best, be sure to represent it appropriately, or you may lose potential business.

2. Who is your target audience? It’s important to know whom you are targeting. What do they do? When do they get online? Any savvy social media expert will be able to figure these things out and understand their goals, which will allow you to see what is working, and what isn’t.

3. Respond efficiently and appropriately. Let’s face it, you will likely be faced with controversy at some point when using social media. However, the way you handle it will be key to the end result. Since you don’t want to find yourself without a sense of what’s coming next, or responding to a controversy in a way that isn’t professional or consistent, it is important that you remain true to your policies and your brand. Good customer service can play a key role in appealing to customers and clients.

4. Make meaningful connections. Avoid treating your audience as a subject, not as an object. Once you do, your work on social media simply becomes a dialogue. Remember to observe the changes in your audience, ensuring you are learning about them by communicating with them on your social media outlets daily, which will make a positive impact on your audience, developing those meaningful relationships.

5. Understand the difference between social media for business vs. for personal use. Simply because you have a personal Facebook page does not meant that you will k now how to use Facebook for your business needs. Social media for businesses are not the same thing as understanding the scope of what Facebook ads and Twitter-promoted posts can do. Because these platforms are refining and changing all the time, it is important that you have an expert on your team that can help you make your campaign effective.

For more information on how we can help market your business online, or for help with your social media marketing campaign, contact Windy City Strategies today.

 

Looking To Hire An SEO Agency?

Search engine optimization, or often referred to as SEO, is the process of improving and promoting your website within the major search engines, such as Google, Yahoo and Bing, increasing your visibility online, and bringing traffic to your website.

And with SEO of being of utmost importance to your business, finding a quality SEO agency can be perilous. From things like budget, to timeframe, to your specific needs, there are many things to consider when choosing the right SEO agency.

To make finding the right SEO agency easier for you, the professionals at Windy City Strategies suggests the following steps to ease your business’s search while looking to hire an SEO agency:

Determine your needs. From content marketing, to internal and external links, to the way your website is coded, there are many SEO strategies that can help your business succeed. This is why it is critical to understand your business’s needs before choosing the right SEO agency. And if you do not know what your business needs when it comes to SEO, be sure to consult with the agency, who can help to determine what will be most effective for you.

Determine your budget. Be upfront with your SEO agency, letting them know what your business’s budget is, as well as any basic and essential industry information. It is critical that you know what your business can afford, determining what each agency can do with your budget before making a decision.

Review your choices. From other business owners, to fellow industry people, to other reputable industry leaders online, be sure to use your resources before making a decision. With a plethora of SEO agencies around, it can be helpful to determine what their worth is by reading reviews, understanding their mission and successes, as well as seeing how they interact with the public. Also, don’t be afraid to ask for referrals and references, which can be extremely helpful in making your decision, especially if you are having a hard time narrowing agencies down.

A good SEO agency has all the tools necessary to help your business succeed. For more information on how Windy City Strategies can help you, contact us today!

Social Media: How It Can Be Used For Your Business

Promoting your business over social media can be an easy way to help drive traffic to your business. However, choosing the most effective platform that will have the most potential to achieve maximum mileage, can be difficult.

In order to help you make the right choice when it comes to your social media marketing strategy, here are a few helpful ideas on each leading social media network, and how it could be used for your business:

Facebook: Facebook has different advantages over the other social networks. Since almost everybody you know has an active Facebook profile, you can ensure you are being noticed. Facebook allows readers to choose the kind of updates they want and what they want to view most often and share and interact with others, which can drive traffic to your business.

YouTube: With some types of businesses, you may wish to have short and informative videos to engage potential clients, which makes YouTube a very powerful network. Google plus can achieve much stronger content that is effective and compelling.

Pinterest: Pinterest is a place to post images and creativity ideas for a future product, or services. This content sharing platforms allows members to “pin” images and videos to their own board, and is made up of a wide audience, allowing you to open up to the public.

Twitter: Twitter is simply another way to text whomever your audience is. With Twitter, you can post what you are thinking, how you are feeling, or use it as another way to post information about your business. As an added bonus, Facebook users can read what they choose to look at, and respond when they want to.

For help choosing the right social media platform for your business, or wish to get started on an effective Internet marketing campaign, contact Windy City Strategies today.

Successfully Market Your Business Online

In today’s marketing world, having an online presence is absolutely necessary. And while your Internet marketing strategy might not be the same as anyone else’s, there are some common strategies when it comes to having an online presence.

In order to successfully market your business, consider following these helpful tips:

  • Build traffic. Simply by having a good content marketing strategy in place, you can increase traffic to your website, which can help boost your sales.
  • Utilize social media. Are you utilizing social media to your business’s advantage? If not, it is critical that you do. Not only will social media put your brand out there for everyone to see, but you can make your visitor’s experience a more customized one, which often will have them coming back to your website for more.
  • Keep up with the marketing world. The world of Internet marketing is always changing, making it essential that you are staying on top of today’s online marketing trends, especially when you want to stay relevant with your customers.
  • Start a blog. Blogs have quickly gained popularity in helping you to gain an online presence. However, it is critical that you are only blogging about relevant content, since things such as length and quality of content can play a big role in the success of your blog.
  • Seek the help from a professional. Many entrepreneurs do not understand how to market their business online. So why not utilize the services of a professional Internet marketing firm? Not only can they help to customize a marketing strategy that fits your business’s specific needs, but they can do it all for you.

If you are interested in learning more about how you can successfully market your business online, then contact Windy City Strategies for more information today.

Leave Your Internet Marketing Campaign To The Professionals At Windy City Strategies

When creating an effective Internet marketing campaign, especially when you wish to increase traffic and sales for your business, can be daunting and requires a lot of time and effort to accomplish. This is why it is important to leave your Internet marketing campaign to the professionals at Windy City Strategies.

Content Marketing

Content marketing has made one of the biggest jumps in importance ever, given the potential for natural link creation this tactic provides.  If you don’t yet have a company blog or a content marketing strategy in place, all you have to do is contact Windy City Strategies, and we can get one started for you right away!

Branding

Google hasn’t shied away from sharing its love of big brands.  From the search giant’s standpoint, this makes sense, as customers are often more likely to report positive user experiences on branded sites than on their “no name” competitors.

Unfortunately, this isn’t always good news for smaller websites, who may have lacked the budget, resources, or the ability to develop their brands in the past. If you find your business in this position, be sure to consult with Windy City Strategies to find the best branding solutions for your specific business.

Pay-Per-Click Advertising

If you are looking to drive traffic to your site, and want it fast, then a pay-per-click (PPC) advertising campaign may be just what you are looking for. With PPC, however, there is a steep learning curve that can be associated with this marketing method, so it is important to take heed of the resources and advice that a professional PPC company, like Windy City Strategies, can offer on how to manage these campaigns affordably and effectively.

For more information on how Windy City Strategies can help you and your business with a customized Internet marketing campaign, contact us today!

What You Must Know About SEO

Understanding SEO

Search engine optimization (SEO) is essential in creating a seamless user experience, better allowing you the ability to communicate to the search engines such as Google, Yahoo, and Bing.

From the way your website is coded, to your website’s navigation structure, to internal and external links, to the keywords you use in your content, the search engines want to make sure they can refer users to your website.

What Not To Do With SEO

Performing shady tactics when it comes to SEO will hurt you, especially since search engines only have so much available data storage. Thats why it is important to understand what not to do when you SEO.

  • Avoid keyword stuffing, avoiding using too many keywords on your pages.
  • Avoid purchasing links, as these are not helpful in any way.
  • Ensure flawless user experience, since poor ones will deter your users from returning.
  • Avoid too many ads, as these make it difficult for people to find the content they are looking for.

How Social Media Helps With SEO

Multi-channel optimizations like Facebook, Twitter, LinkedIn, Pinterest, your email, as well as other offline sites, can all play a role in an effective SEO campaign. Being consistent with keyword phrases within those platforms will help your branding effort, as well as train users to the certain phrases that are used to optimize your website.

Consult With an SEO Professional

Since SEO has many different aspects in order for it to work at its full potential, it is important to work with a professional SEO company. They can help you better understand how an SEO campaign can help you, as well as determine any other Internet marketing techniques that can help to promote your business’s website.

Windy City Strategies specializes in search engine optimization, pay per click advertising, as well as website design for businesses big and small. Contact us today to get started on a customized Internet marketing plan for your business!

Do You Have A Local Map Listing?

Ensuring your business has a local map listing is an essential part to being found by your potential customers, especially when it comes to being found on the major search engines.

Before you can add your business to the search engines like Google, Bing, and Yahoo, you must first be sure that you meet their quality guidelines, including having a valid mailing address. However, if promoting a brand, organization, or a product, without an address, you should create an account for a branding page.

Here are helpful tips to get you started on your local map listing on Google My Business:

Step 1- Create a Google account, then navigating to Google My Business.

Step 2- Chose which type of business you are:

  • Storefront: Choosing this option would be if you are intending on serving customers at your business location, such as a retail store, restaurant, or hotel.
  • Service Area: Choosing this option would be if you are intending to service customers at their location or within a certain area. For example, pizza delivery, taxi services or even a plumber.

Step 3- Enter your business information, selecting your business if it appears in the drop-down menu.

Step 4- If you don’t see anything showing up in the menu, you should then be prompted to enter in  your business’s details. Be sure everything is accurate, ensuring your business can be reached  directly.

Step 5- Next, you will need to verify your business. Most businesses verify by postcards, or if you  already have a listing, you can be verified by phone.

If you need help ensuring your business can be found online, contact Windy City Strategies for more information today!