Tag Archives: internet-consulting

Is the Font You’re Using Affecting your Conversions?

I’ll bet it’s something you’ve never thought about but as much as we’re wishing it wasn’t true the answer is yes. Different types of fonts can and will have an effect on a number of conversions you see on your website.

Typography is a way to add personality and character through text, and to many people, it is considered an art form. The way you present the style, size, and color of a certain type of text can make the difference between a customer’s decision to stay on the site, leave it, or even purchase the products or services your company is offering. This is an important factor because it can dramatically increase or decrease your conversion rates just from something as simple as the text you decide to display.

The way you display your fonts to the viewer requires more than just a simple copy and paste. It is a proven fact that the human brain likes repetitive and similar layouts; the way that they understand information is understood better when texts, for example, are consistent. If the layout of your text is different on every page, the visitor on your site will most likely note the inconsistency and the discontent they felt rather than the types of products on display and their quality.

You want the content of what you are trying to say to match the mood, feeling or characteristic of the font you choose. If you are displaying information about a topic that is exciting (such as a special, sale, or promotion) you will not want to use a formal or serious font. Rather, the best-suited font would be one that illustrates the joy and specialness of the event. You want your font to correctly reflect the message that you are trying to portray and really sell your product or service.

Windy City Strategies is an Internet marketing company that provides pay per click, search engine optimization, and web design services. Our knowledgeable team can not only help you increase the conversions on your website but increase the number of people who visit it as well. Contact Windy City Strategies today to speak with a representative today!

Should You Consider Freshening Up Your Website?

Have you noticed less traffic to your website lately? Are your conversions just not where you want them to be? Then it may be time for you to consider freshening up of your website! By asking yourself these questions, you may be able to decide if it is time for you to consider a new look:

Is your website user-friendly? Whether you are on your desktop, or your mobile device, your website should be easy to use and navigate on any type of device. If your website is not responsive or mobile friendly, the more likely users are avoiding your website, visiting your competitors instead.

Does your website get your users’ attention? You only have 3-5 seconds to grab your users’ attention, so you better be using your website to your advantage. Is your website modern, attractive, and easy to navigate? If you answered no to any of these, then you may need to consider changing your homepage.

Does your website have too much going on? Whether it be videos, images, or content, by having too much on your website, you can overwhelm and turn away your users. Since the idea is to grab their attention and draw them in, be sure to keep things simple and unique to you and your business.

Does your website closely resemble your competitor’s? If your website isn’t original, or looks too much like others in the same industry, your customers are likely to not see you as offering them something no one else can. By showcasing your brand and making your website yours, you are not only standing out from your competitors, but you are making yourself much more memorable.

By asking yourself these questions, you can help determine if it is time for a new and improved website. Windy City Strategies has been specializing in customized websites and Internet marketing campaigns for more than 10 years. Contact us for more information today!

How “Other Services” Can Help Your Internet Marketing Strategy

Often times when we think of Internet marketing solutions, things like SEO and PPC come to mind. While these services are essential to an effective Internet marketing campaign, it is important to not forget about the additional services Windy City Strategies can provide your website, taking your business to the next level.

Video Creation- Not only is this an eye-catching and effective way to capture your audience, but video creation also gives you an edge on your competitors and sets you apart form others.

Image Ad Creation- Another effective tool used to capture your customer’s attention is by creating a memorable image. Our images are not only customizable, but is designed with you are your business’ needs in mind. Additionally, using a pay-per-click image ad can help to further reach your target audience.

Google Map Listing- In order to ensure your business is found, it is essential to place your business listing online, especially on Google maps. Not only do we optimize your Google map listing to be search engine friendly, but will help you to maintain an online presence.

Blog Creation- Blogging is gaining popularity in being used as a key component in an effective Internet marketing strategy. Blogs are index-able pages that gain more credibility with search engine, increasing your rankings. Additionally, blogging helps you to become an expert in your industry and will keep your customers and visitors coming back.

Content Writing- By arranging relevant content and adding specific keywords and phrases to your website, you will enable your website to rankings within the search engines and allow for your visitors to find the information they are looking for right away.

Press Releases- Since press releases are picked up by hundreds of search engines, this is an effective way for businesses, big and small, to give their brand exposure and draw in potential customers.

Windy City Strategies specializes in working with you to create an individualized marketing strategy for your business’ unique needs. Contact us today to find out how we can help your business grow.

By Stephanie Brown

The Advantages of Pay Per Click Advertising

When developing your digital marketing plan, it is important that you stay informed and make decisions based on your business’ needs. When it comes to ensuring you can be found on the search engines, there are limited options to provide you with results. While paid searches, like search engine optimization, takes time to deliver results, using pay per click, or PPC, can help you get the results you need almost immediately.

While every business has different needs, pay per click advertising may not be for everyone, or just a stepping-stone for their future. Here are a few other reasons why you may want to consider using a PPC campaign:

Affordability- Since PPC campaigns are not only tailored to your budget, but you essentially pay per click on your ad.

Faster Results- Unlike organic search engine methods, PPC campaigns show almost immediate results since your ad will automatically receive top placement.

Real-time Tracking- With your PPC campaign, constant monitoring of your campaign will be performed. We will track things like the keywords that are, and are not, working, conversion rates, and which ads are driving the most traffic.

Exposure- Since your ad will be placed on Google, Yahoo, and Bing, your ad will be visible on well-known and reliable search engines, which reaches the vast majority of Internet users.

Target Your Customers- By placing a specific and eye-catching ad, you can directly target your customers and draw in only qualified and relevant traffic to your site.

Pay per click advertising is one of the fastest growing marketing techniques used today. Unfortunately, building and maintaining a successful pay per click advertising campaign can be a difficult task, especially when you don’t understand how to manage these services. By hiring an experienced Internet marketing firm, such as Windy City Strategies, you can rest assured that your PPC campaign is not only managed, but provides your website with your optimal results.

By Bjorn Torling

How To Approach Your Content Strategy

A content strategy is an essential factor in delivering what you have to say. By developing a strong content strategy, your ability to attract and retain the attention of your targeted audience will significantly increase and provide you with optimal end results. Your content strategy is your plan, and your plan needs to be in place in order for your business to succeed.

Your content strategy must start with who is your targeted audience. By determining who you are selling to and what your are selling, you can narrow it down to ensure you only have relevant and effective content. By taking things like customers’ demographics, needs, challenges, and even their online behavior into consideration, marketers can create content designed not only around your customers’, but your business’ needs as well.

Another important factor to consider is the type of content your user is looking for. Do they prefer the use of videos or articles? By tracking the types of content you put out, you will have a better understanding of what is successful or not. By ensuring you are including the more highly used forms of content on your site will help to drive traffic to your site. Switching things up isn’t a bad idea either…especially when your targeted audience is composed of various types of buyer personas.

In order to keep leads coming in, you must develop a content marketing strategy. A good way to do this within content marketing is by creating a blog. Blogging provides your business with the opportunity to create more index-able pages, provide you with higher credibility with search engine rankings, in turn increasing your ranking with your competitors.

Most importantly, don’t forget your SEO. This can be easy to overlook when creating content. By identifying keywords and phrases that cater to both your business and your targeted audience, you can ensure you will be found in search engines and by your potential clients.

It is essential for your business’ success to consult with an Internet marketing firm that is comprised of a team of professional marketers, content writers, and bloggers. For help or questions in developing your content strategy, contact Windy City Strategies, Chicagoland’s leader in Internet marketing.

What to Look For in Your SEO Agency

When it comes to marketing your business on the web, nothing is more important than deciding on the right search engine optimization, or SEO, company. Unfortunately, there are many supposed Internet marketing companies out there that make promises that they simply cannot keep. In order to ensure you don’t fall victim for their antics, here are some things to look for before making that big decision.

What are your business’ needs? Since most SEO firms offer a wide variety of services, it is important to decide what your business needs. Are you looking for an SEO audit, content marketing, pay-per-click advertising campaign, or link building? Be sure to have a set goal in mind when consulting with an Internet marketing firm and know how they can help you achieve that goal.

SEO requires time and effort. SEO is a long-term investment. With that being said, if an SEO firm is promising you fast results, then you are more than likely being scammed. Unlike pay-per-click advertising, SEO requires work with you and your website over time in order to achieve results. Even then, on-going website monitoring and updating will need to be done in order to keep your search engine rankings higher.

Customized marketing plans- Upon your first consultation, it is important that you are becoming educated in the process. If you walk away failing to have a full understanding of the process and you have unanswered questions, you more than likely should look somewhere else. A good firm will explain each detail, answer your questions, and work with you to ensure your marketing plan is not only individualized to fit your needs, but to your satisfaction.

Ask to see references. With any business nowadays, reviews and references are ultra important in helping to make the right decision. By proving you got the job done successfully with similar businesses, potential clients will be more inclined to see you as the one can provide them with results.

One thing is for certain, all websites need to have a good SEO campaign. Our team at Windy City Strategies not only specializes in SEO and PPC campaigns, but we also offer web design and Internet marketing consulting. Contact us so we can help your business succeed and become a business leader in the ultra-competitive web marketplace.

5 Internet Marketing Trends for 2014

With another year in the history books, it is time to reflect upon the past year and look ahead to see what we can expect for 2014. The last year seemed to have had many hot trends like social media growth, an increase in use of mobile devices and tablets, and the increased importance of relevant content on a website. While I don’t expect to see any of those trends to go anywhere over the next year, I do expect to see content continue it’s reign as king.

Here are a few other web marketing trends to look out for:

1. Mobile is a must. Since the use of mobile devices is on the rise, it is essential for businesses, especially small businesses, to consider responsive web design. By ensuring your website is mobile-friendly, you are able to stay competitive and increase the potential to be found and seen by mobile users.

2. Niche sites are growing. Due to media giants like Facebook, Twitter, and Google+, websites will have a harder time being found organically. For this reason, niche sites are going to become more in demand, especially for smaller businesses looking to get connected to a more specific audience.

3. Write a blog. Blogging is a prime example of the use of relevant content and is an effective way to market your brand. Since blogging is becoming more popular, especially amongst smaller businesses, I think it is safe to say most businesses will have developed a blog by the end of 2014.

4. Get a Google+ account. Since the use of social media giant Facebook appears to be on the decline, other social media networks will be looking to take over. Google+ is a rapidly growing network that has added benefits, such as the search benefits that comes from using Google, that all businesses need to be taking advantage of.

5. Include videos on your website. In order to create a more meaningful relationship with your users, the use of educational videos is on the rise. By providing informational snippets, the consumer can better understand what you have to offer.

The way you market your brand is essential to your business. By hiring a professional Internet marketing firm, you can ensure that your users know your value all the while increasing your business’ profitability. Our team of Internet marketing professionals at Windy City Strategies will work with you to develop an individualized business plan that fits your needs, whether it be from search engine optimization to web design, we can help.

Importance of Blogging for Business

Business blogs are one of the top new trends in marketing tactics in order to drive more visibility to a business’ website. The use of this short-form content can help by providing opportunities for more traffic to your site, increasing your potential for business growth. Here are a few other reasons why your business should consider business blogging.

1. Blogs drive traffic. Not only do businesses that blog have more traffic to their website, but they generate more leads as well. By posting relevant information related to your business and inserting keywords, you are increasing the chances of being found on search engines. It is important to update our blog posts since this is an effective way to increase the opportunity for your page to show up in organic search engines.

2. Blogs are supported by social media. When you post a blog, you are able to share it on social media sites such as Twitter, Facebook, Google+, LinkedIn, etc.The advantage to this ability is the exposure that this allows for your company, in turn more marketing opportunities.

3. Blogs make you an industry expert. By posting relevant information, whether it be daily, weekly, or monthly, your followers and clients will view you as a go-to company when they need help or answers. By building this credibility, your clients will be more inclined to refer you to other potential customers.

4. Blogs contain inner linking. When a visitor is reading your blog, they are able to click on what’s called the inner links. With this ability, these visitors will be directed to the appropriate web page related to that topic, enabling them to visit your website directly, increasing your chances of converting them into customers.

5. Blogs are excellent marketing tools. Since blogs can be used to promote products, services, sales, and more, it is a very effective and easy marketing tool. By creating business blogs, you can not only generate buzz online, but encourage the development of the good ole’ word-of-mouth marketing tactic.

Whether you are wanting to add a new blog to your website or looking to give your blog an updated look, contact Windy City Strategies. Our team of professional content writers and bloggers will help to develop relevant content all based on your business’ needs in order to help you rank higher among your competitors.

What Can A Press Release Do For You

With all the technology and media surrounding us, we tend to forget about they way we used to tell the world the news we had to share. By writing a press release, companies can ensure your customers know when you have are offering new products or services or have special news or offers to share. Here a few other reasons why your company should be using a press release.

Benefits any type of business- The biggest benefit form a press release is being heard by as many people as possible. Big or small, any business will benefit from a press release. When a company makes the decision to send out a press release, it will get picked up by local and national news channels and by hundreds of search engines as well allowing for maximum exposure.

Become the expert- Over time, journalists may recognize your business as an industry expert and may be more inclined to give you more media coverage. In addition, by being an expert, your customers will rust your expertise and be more inclined to buy your products or services.

Improve your SEO- By using a professional Internet marketing firm, like Wind City Strategies, they can ensure that your press release includes feature links that will assist with press release rankings, search engine optimization, and increase your company’s visibility.

Increase your sales- Most times this is a marketing tactic used with smaller businesses on a budget, but by sending out a press release with some sort of offer or incentive can help draw in leads and build customer relationships, increasing your sales revenue.

Press releases have adapted to the times and are a valuable and resourceful way for businesses to gain exposure. Using an online press release is this a quick and easy way to build your brand’s awareness. For more information on creating a press release or for any other Internet marketing needs, contact Windy City Strategies.

The 3 Most Effective Strategies

You have finally created your companies website!  Great, now what to do now?

A website is completely pointless without visitors.  Likewise, a business is completely pointless without customers.  You will make ore sales with more traffic to your site.  A simple concept that’s difficult to achieve.  Just like you would only trust a trained lifeguard to supervise your kids at the pool, you should seek out a trustworthy trained professional to help you achieve maximum traffic (and maximum profits) to your site.

Windy City Strategies offers quality services and techniques that will expand your business and increase the amount of people that visit your website.

The 3 Most Effective Strategies are Listed Below:

Search Engine Optimization (SEO) is the process of increasing your website’s visibility in search engine’s organic results through optimizing your pages with the keyword phrases people are likely to search for.  How often do you look past the first couple of pages when searching on Google?  Most people don’t even look past the first page when searching.  This means that unless your site is on the first page, you are losing potential customers.  Though often time consuming, SEO is an important strategy to increase the amount of traffic on your site.  If you haven’t already optimized your website for search engines, it might take several months to see significant results with SEO.

Blogging allows you to offer original content on your site that draws new visitors.  When you write a blog for your website, you are constantly posting new pages that Google recognizes.  The more pages you have, the higher Google will put your website on the result pages.  You can even make links inside of your blog that allow direct links to your website and add more pages to your site.  Creating links withing a blog will also give viewers the opportunity to find your website while searching for something else that you happened to blog about.

Pay Per Click (PPC) uses internet advertising to bring in traffic to your website from search engines like Google.  It is the easiest way to improve your rank on the result list of a search engine.  Every time someone clicks on your website, you pay a fixed amount to the company providing you the service.  Your website will appear in front of your competitors on the search engine results as an ad.  Although it is the easiest way to gain more traffic, it is difficult to set up if you are not knowledgeable on the subject.

Contact an experienced internet marketing company today that will allow you to sit back with ease and watch the flow of new customers trafficking on your website.  Windy City Strategies can make that happen.