Tag Archives: internet-consultant

Get Your Website Noticed With These Creative Marketing Tips

With the growth of Internet marketing, businesses often find their website caught in the clutter, keeping them from being noticed, especially if they do not have the money or resources to spend on their Internet marketing campaigns.

Marketing techniques like social media advertising, paid search listings, and relevant content marketing are all huge contributors to a company’s web presence. And while these may not be right for you, or something you can do at the moment, it is important to ensure you are implementing some sort of Internet marketing strategy to get your website noticed.

Windy City Strategies wants to help your business’s website get noticed by providing you with the following creative marketing tips:

  • Hold an Interview. Providing interesting information in regards to your business, your brand, or your industry will help your visitors take an interest in what you offer, and your interviewee can attract followers that might have overlooked your business.
  • Hold a survey. Build your potential or current customers’ trust in your business by holding a survey, making public your customers’ level of satisfaction with your business, products, or services.
  • Be an industry leader. The best way to be a leader in your industry, separating you from your competition is to provide useful information to your visitors. Simply by implementing a blog, writing a newsletter, or posting relevant articles or videos on your website will help you to become a professional people will want to turn to.
  • Report the latest news. Being in tune with the news shows that your business is aware of the market you’re working in, but only if the information is up-to-date.
  • Host a webinar. Live webinars are a good way to get noticed, as well as drive traffic to your site, creating a more personable experience, which, in turn, may have your visitors coming back to your website for more.
  • Create an infographic. An infographic is a highly graphical visualization tool that is an innovative way of displaying content, attracting the attention of your targeted audience, helping them be easily understood, instead of of overwhelming them with words that they may not read, preventing your content from getting lost.

Windy City Strategies specializes in a variety of Internet marketing strategies, for businesses big or small. For more information and to learn more about our services, contact us today.

 

Successfully Market Your Business Online

In today’s marketing world, having an online presence is absolutely necessary. And while your Internet marketing strategy might not be the same as anyone else’s, there are some common strategies when it comes to having an online presence.

In order to successfully market your business, consider following these helpful tips:

  • Build traffic. Simply by having a good content marketing strategy in place, you can increase traffic to your website, which can help boost your sales.
  • Utilize social media. Are you utilizing social media to your business’s advantage? If not, it is critical that you do. Not only will social media put your brand out there for everyone to see, but you can make your visitor’s experience a more customized one, which often will have them coming back to your website for more.
  • Keep up with the marketing world. The world of Internet marketing is always changing, making it essential that you are staying on top of today’s online marketing trends, especially when you want to stay relevant with your customers.
  • Start a blog. Blogs have quickly gained popularity in helping you to gain an online presence. However, it is critical that you are only blogging about relevant content, since things such as length and quality of content can play a big role in the success of your blog.
  • Seek the help from a professional. Many entrepreneurs do not understand how to market their business online. So why not utilize the services of a professional Internet marketing firm? Not only can they help to customize a marketing strategy that fits your business’s specific needs, but they can do it all for you.

If you are interested in learning more about how you can successfully market your business online, then contact Windy City Strategies for more information today.

Allow Windy City Strategies To Take Care Of Your Marketing Needs

Creating an Internet marketing strategy that not only meets your business’s needs, as well as increases traffic and sales for your business, can be a daunting and challenging task. This is why it is important to leave it to the professionals and allow Windy City Strategies to take care of your Internet marketing needs today!

Blogging and Content Marketing- Content marketing has made one of the biggest jumps in importance ever, given the potential for natural link creation this tactic provides.  If you don’t yet have a company blog or a content marketing strategy in place, you simply contact Windy City Strategies to get one started!

Branding and Marketing- Google hasn’t shied away from sharing its love of big brands.  From the search giant’s standpoint, this makes sense, as customers are often more likely to report positive user experiences on branded sites than on their “no name” competitors.

Pay-Per-Click Advertising- If you’re in the market for fast traffic, you simply can’t beat pay-per-click (PPC) advertising.  However, given the steep learning curve that’s sometimes associated with this marketing method, you’d be wise to take heed of the resources and advice Windy City Strategies can offer on how to manage these campaigns effectively.

For more information on how Windy City Strategies can help boost your business with our Internet marketing campaigns and our customized websites, contact us today.

Understanding The Purpose of SEO

The purpose of SEO is to create a great seamless user experience and be able to communicate to the search engines. Windy City Strategies wants to help you better understand the purpose of SEO and how it can help your website.

What is SEO?

Search engine optimization (SEO) is the process of improving and promoting your website on search engines such as Google, Yahoo and Bing, increasing the traffic to your website, and ensuring your website is structured in a way that the search engines understand and approve, all the while still making sure your website is user friendly.

Think of your website like a cake, it holds all the content, information architecture, content management system, and Infrastructure, as well as all the links, SEM, and Social Media. Without your links, paid search, or social media, you have no icing for the cake. Your content, information architecture, content management system and infrastructure acts as the sugar and without those important factors, your cake will have no taste and will be boring.

What Search Engines Are Looking For

Search engines want to make sure they can refer users to your website and content that is more relevant to what they are looking for.

  • Content is being determined by the theme and text on a page that is given and the titles and descriptions.
  • Performance is how fast your site is and if it works effectively
  • Authority is how good enough your content is on your site and do other sites use your website as a reference.
  • User experience is how your site looks, and how easy it is to navigate through.

However, if you try to trick the search engines, you are only going to hurt yourself in the long run. Here is what they are not looking for:

  • Keyword stuffing, or overusing keywords on your pages
  • Avoid purchasing links, since they will get you no where in SEO
  • Poor user experience will make users turn away quick

For more information about search engine optimization, or for a solution for your business’s specific needs, contact Windy City Strategies today.

Massive mobile Marketing Trends in 2014

Five months into 2014 and so much has changed.  It seems like 2014 has begun a tipping year for brands and agencies to finally seriously start thinking about mobile in their marketing strategy.  It’s a totally new media channel that requires simplification, engagement, and quick response.  Companies like Facebook and Yahoo, once completely thought of as a desktop brands, are now calling themselves and positioning as mobile first brands.

Here are the 4 biggest mobile marketing trends for 2014:

1)      Big Data Grows Up:  I think we’re all a bit sick of the term ‘big data’, but it’s been coined that way for a reason over the past few years.  Mobile opens up a world of data that no other channel can provide, with access to a user’s on-the-go lifestyle, consumption habits, social, transactions and is the fabric to connecting to the world around us – it truly tells marketers who their consumer is.

2)      Mobile Ads stand on its own two legs:  Mobile in general has been the little child of desktop in terms of creativity since its inception.  This heavily started to change and take shape in 2013, with social platforms like Facebook, Instagram, and Twitter leading the way.  The data normally speaks for itself, and although standard baby banners show some results – new ad units are trumping the results in terms of quality consumers being acquired or engaging with brands.  The rage is all about native units in 2014, which allows brands to simply embed their message into a publisher’s site / app and match the look and feel of the publisher, without being intrusive.

3)      Value of Sponsorships:  Some of the smartest brands out there are going beyond just the simple idea of running banner ads and looking at sponsoring apps with large reach / frequency (don’t hear that enough in mobile, eh?).  A perfect example of this is taking over and immersing your brand in a sports app.  Just think about the amount of time this demographic opens the app just in one day.  They’re opening the app because they literally see it as a piece of their life, and by placing your brand messaging in a non-intrusive way – you are now forming a new rich connection that is much more valuable than a standard desktop sponsorship.  This is due to the intimacy and brand affiliation with the apps you’re sponsoring.

4)      Quality over Quantity:  With over 1 million apps in the iOS App Store and in Google play, the shift from pure number of downloads to quality is changing every day.  On iOS, the number of downloads directly effects your ranking.  With the number of apps rapidly increasing, the costs to get to a specific rank is beginning to not benefit advertisers like it did in the past. In 2014, the shift to driving quality engaged users, and maintaining them will continue to grow.  Brands should stop looking at a simple ‘cost per install’ or ‘cost per download’ and go beyond to measure in-app events from user registrations, purchases, social sharing and more.  As mentioned above, with a trend towards mobile and social increasing, so should your strategy on how to achieve that.

2014 is an exciting year for the mobile landscape.  Things are really starting to take shape for both marketers to continue to increase the ROI in mobile, and for consumers to finally get the experiences they’ve been asking for.  If you’re not getting this education / testing from your agencies or partners, it’s time to make sure you get ahead of the curve before it’s too late.  Finally, trust Windy City Strategies to put you ahead in the game.

Google Partners Certifications

Being a Google Partners, means agencies like Windy City Strategies have put an effort into making their businesses relationship with Google a top priority. As a Google Partner, agencies, online marking consultants and web professionals have exclusive access to a large range of benefits  which include beta programs, technical support, networking opportunities, training and additional tools just for agencies.

Windy City Strategies gained its partner status over a year ago when the program changed names and was a certificated company before that. The advertising professionals at Windy City Strategies have completed and received high honors in Advertising Fundamentals, Advanced Display and is now taking the new test for Video Advertising.

Google Partners Video Advertising certification will give Windy City Strategies the recognition for expertise specifically in video advertising for YouTube and Google Display Network. With the new certification we will be able to reach brand new clients who are specifically interested in video advertising and help give better support to our current clients who are running this form of advertising.

If your company is interested in video advertising or looking for a reputable company who is a Google Partner, contact the professionals at Windy City Strategies. We are a full service Internet marketing companies who has helped thousands of client succeed online.

Internet Marketing Trends

The Internet is always changing the way information is being shared and has a great impact on marketing. Here are several tips to help you business succeed in our highly competitive Internet Marketing world.

1. Content

– One of the main ways to draw people to your website and  establish authority is by writing valuable and optimized content. This typically involves relevant industry information that provides insight or entertainment to an audience. By doing this, it will allow your company to build rapport with its your clients and potential customers and develop a loyal following.

2. Social Media

– It has been a common practice for many companies to draw in clientele through social networks like Google+, Facebook, Twitter and LinkedIn. These social media outlets allow businesses to engage with their audience and provide helpful tips and information.

3. Mobile Friendly

– Smartphones are everywhere…. this means your business needs to be optimized to rank high on the search engines and your website is designed to display well on mobile devices. Capturing your audience as quickly as possible is key to driving new business leads and sales.

4. Remarketing

– This form of marketing has become incredibly popular and works by using browser cookies to track visitors and websites. By creating highly creative and eye catching ads you can remarket your business to visitors in a variety of different ways.

While these are some very helpful steps to take your Internet marketing to the next level, it is important to consult with a company like Windy City Strategies who is an industry leader in online advertising and can help businesses of all sizes succeed online. For more information or a free consultation, contact us today.

How “Other Services” Can Help Your Internet Marketing Strategy

Often times when we think of Internet marketing solutions, things like SEO and PPC come to mind. While these services are essential to an effective Internet marketing campaign, it is important to not forget about the additional services Windy City Strategies can provide your website, taking your business to the next level.

Video Creation- Not only is this an eye-catching and effective way to capture your audience, but video creation also gives you an edge on your competitors and sets you apart form others.

Image Ad Creation- Another effective tool used to capture your customer’s attention is by creating a memorable image. Our images are not only customizable, but is designed with you are your business’ needs in mind. Additionally, using a pay-per-click image ad can help to further reach your target audience.

Google Map Listing- In order to ensure your business is found, it is essential to place your business listing online, especially on Google maps. Not only do we optimize your Google map listing to be search engine friendly, but will help you to maintain an online presence.

Blog Creation- Blogging is gaining popularity in being used as a key component in an effective Internet marketing strategy. Blogs are index-able pages that gain more credibility with search engine, increasing your rankings. Additionally, blogging helps you to become an expert in your industry and will keep your customers and visitors coming back.

Content Writing- By arranging relevant content and adding specific keywords and phrases to your website, you will enable your website to rankings within the search engines and allow for your visitors to find the information they are looking for right away.

Press Releases- Since press releases are picked up by hundreds of search engines, this is an effective way for businesses, big and small, to give their brand exposure and draw in potential customers.

Windy City Strategies specializes in working with you to create an individualized marketing strategy for your business’ unique needs. Contact us today to find out how we can help your business grow.

By Stephanie Brown

Ways to Implement Your Internet Marketing Strategy

An effective marketing strategy is essential in any business plan. Much like traditional marketing, Internet marketing can help to build customer relationships and create brand awareness. However, implementing an online marketing plan is not as easy as a traditional one. It is best to seek professional Internet marketers, like ours at Windy City Strategies, to ensure your strategy is not only effective, but is designed to your specific needs. Here are some types of strategies you may consider for your business:

1. Search Engine Optimization (SEO)- A good SEO campaign can drive results and traffic to your site, but this happens over time. SEO works to make popular search engines like Google, Bing, and Yahoo recognized your website so that your organic search results will rank higher on search results pages.

2. Pay-Per-Click (PPC)- With PPC, you can be provided with almost immediate results. The main difference with PPC is that you essentially pay per click on your ad. This is a very cost-effective way to market your business since you can set a budgeted limit on clicks.

3. Content Marketing- Usually this method is used in combination with a good search engine marketing plan. By producing relevant content you can attract current and potential customers with information that they are looking for. Additionally, content is also effective when attractive images and videos are added to your site as well.

4. Social Media- Nothing is more important these days than being social media ready. By establishing a positive presence on social media sites like Facebook, Twitter, and Google+, you not only are able to promote your brand, but target a specific audience for your business.

5. Blogging- Another way to add more credibility with the search engines, increasing your rankings, is by creating a blog. When blogging about relevant information, your business will be looked to as a go-to professional, further developing long-lasting relationships with your customers.

Windy City Strategies will work with you to create an individualized marketing plan that fits your business needs. Contact us to speak with our team of professional marketers, writers, and designers to find out how we can help your business grow online and stand out amongst your competitors.

By Bjorn Torling

How To Approach Your Content Strategy

A content strategy is an essential factor in delivering what you have to say. By developing a strong content strategy, your ability to attract and retain the attention of your targeted audience will significantly increase and provide you with optimal end results. Your content strategy is your plan, and your plan needs to be in place in order for your business to succeed.

Your content strategy must start with who is your targeted audience. By determining who you are selling to and what your are selling, you can narrow it down to ensure you only have relevant and effective content. By taking things like customers’ demographics, needs, challenges, and even their online behavior into consideration, marketers can create content designed not only around your customers’, but your business’ needs as well.

Another important factor to consider is the type of content your user is looking for. Do they prefer the use of videos or articles? By tracking the types of content you put out, you will have a better understanding of what is successful or not. By ensuring you are including the more highly used forms of content on your site will help to drive traffic to your site. Switching things up isn’t a bad idea either…especially when your targeted audience is composed of various types of buyer personas.

In order to keep leads coming in, you must develop a content marketing strategy. A good way to do this within content marketing is by creating a blog. Blogging provides your business with the opportunity to create more index-able pages, provide you with higher credibility with search engine rankings, in turn increasing your ranking with your competitors.

Most importantly, don’t forget your SEO. This can be easy to overlook when creating content. By identifying keywords and phrases that cater to both your business and your targeted audience, you can ensure you will be found in search engines and by your potential clients.

It is essential for your business’ success to consult with an Internet marketing firm that is comprised of a team of professional marketers, content writers, and bloggers. For help or questions in developing your content strategy, contact Windy City Strategies, Chicagoland’s leader in Internet marketing.