Tag Archives: internet

Setting Up Location Preference For Dental Internet Marketing

When setting up your AdWords or AdCenter account, setting up the location and language preference is one of the most important things to be done.  Think about it, if you target the wrong area or don’t do it at all you risk showing your ad to people that are not in your area and all you do is waste your marketing dollars, and then complain that pay per click advertising does not work.  We hear this quite often, and for us at Windy City Strategies, we find that to be horrible, because there is no other marketing that you can put an ad in front of somebody looking for your service at the exact moment that they are looking for you and only pay when they click on you.  Other  factors like the Content Network stifle budgets too, but that is for another blog :-)

Here is how you set it up correctly within AdWords:

1. Whether you are new to AdWords or have an existing account, it is in the same spot: Campaign Settings.

2. Once you get in there scroll down to Locations.

3. Here you pick out the city.  You can do a couple things here.  Pick out all the cities you want your clients coming from, or pick the city you are in and do a mile radius of around 20 miles.  This is based on IP Adresses, so Google does recommend at least a 10 mile radius.  Better to go too small than too big and not be correctly targeted.  Either way works on targeting.

4.  Hit save.

5. Now you have to test if you are targeted correctly.  Are you getting calls at least?  If you went too big of an area, you will get calls from cities you do not want, so narrow the search a bit.  Test, test, test :-)  This will really help your Dental Internet marketing.

Windy City Strategies specializes in dental website design and dental Internet marketing solutions. With over 10 years of experience, our staff of expert web designers and Internet marketers have been leading the way with advanced solutions for dental companies by delivering customized strategies with you and your patient in mind.

By Bjorn Torling

Massive mobile Marketing Trends in 2014

Five months into 2014 and so much has changed.  It seems like 2014 has begun a tipping year for brands and agencies to finally seriously start thinking about mobile in their marketing strategy.  It’s a totally new media channel that requires simplification, engagement, and quick response.  Companies like Facebook and Yahoo, once completely thought of as a desktop brands, are now calling themselves and positioning as mobile first brands.

Here are the 4 biggest mobile marketing trends for 2014:

1)      Big Data Grows Up:  I think we’re all a bit sick of the term ‘big data’, but it’s been coined that way for a reason over the past few years.  Mobile opens up a world of data that no other channel can provide, with access to a user’s on-the-go lifestyle, consumption habits, social, transactions and is the fabric to connecting to the world around us – it truly tells marketers who their consumer is.

2)      Mobile Ads stand on its own two legs:  Mobile in general has been the little child of desktop in terms of creativity since its inception.  This heavily started to change and take shape in 2013, with social platforms like Facebook, Instagram, and Twitter leading the way.  The data normally speaks for itself, and although standard baby banners show some results – new ad units are trumping the results in terms of quality consumers being acquired or engaging with brands.  The rage is all about native units in 2014, which allows brands to simply embed their message into a publisher’s site / app and match the look and feel of the publisher, without being intrusive.

3)      Value of Sponsorships:  Some of the smartest brands out there are going beyond just the simple idea of running banner ads and looking at sponsoring apps with large reach / frequency (don’t hear that enough in mobile, eh?).  A perfect example of this is taking over and immersing your brand in a sports app.  Just think about the amount of time this demographic opens the app just in one day.  They’re opening the app because they literally see it as a piece of their life, and by placing your brand messaging in a non-intrusive way – you are now forming a new rich connection that is much more valuable than a standard desktop sponsorship.  This is due to the intimacy and brand affiliation with the apps you’re sponsoring.

4)      Quality over Quantity:  With over 1 million apps in the iOS App Store and in Google play, the shift from pure number of downloads to quality is changing every day.  On iOS, the number of downloads directly effects your ranking.  With the number of apps rapidly increasing, the costs to get to a specific rank is beginning to not benefit advertisers like it did in the past. In 2014, the shift to driving quality engaged users, and maintaining them will continue to grow.  Brands should stop looking at a simple ‘cost per install’ or ‘cost per download’ and go beyond to measure in-app events from user registrations, purchases, social sharing and more.  As mentioned above, with a trend towards mobile and social increasing, so should your strategy on how to achieve that.

2014 is an exciting year for the mobile landscape.  Things are really starting to take shape for both marketers to continue to increase the ROI in mobile, and for consumers to finally get the experiences they’ve been asking for.  If you’re not getting this education / testing from your agencies or partners, it’s time to make sure you get ahead of the curve before it’s too late.  Finally, trust Windy City Strategies to put you ahead in the game.

Social Marketing with Marketing Automation

If you are already marketing on social networks, you know very well that it is a vital part of building and keeping relationships.  Marketing automation can almost double your social marketing effect.  With strategies like these and the help of Windy City Strategies, social marketing can help you build and maintain lasting, personalized relationships with your customers.

If your social marketing is fully integrated with your marketing automation, you can also use it to develop relationships with early-stage prospects, gather data, nurture leads, and turn customers into advocates.  Featured below are ways that marketing automation can amplify the power of your social marketing.

Segment and trigger based on downloaded content.

Marketing automation allows you to segment your leads, enabling you to deliver the most relevant content to each segment of your database.  Once you’ve identified your leads on social, you can use marketing automation to segment and trigger based on the type of content people have downloaded on social media platforms.  Get a strong indication of buying intent by combining knowledge of these interactions with your record of other engagement activities, such as:  Email clickthroughs, downloads, visits to your website.

Publish landing pages directly to Facebook.

With marketing automation, you can publish your own landing pages to tabs on your company’s Facebook page.  These pages don’t redirect users to your site, but allow you to gather data from customer behavior in the same way that you can gather data from a page built on your marketing automation platform.

Use social sign-on.

This one’s sneaky.  Marketing automation makes it easy to insert a social sign-on or single sign-on, which current and potential customers can use to access gated content.  The individual chooses a social profile to sign-on through, and that information automatically populates the form.  If you’re using marketing automation, these forms will also capture demographic information from the user’s social profile.  For example, if a person signs in through their LinkedIn profile, your marketing automation system can collect their contact information directly from LinkedIn.

Integrate intelligent share buttons.

These are social sharing buttons that can be added to web pages or Facebook tabs.  Visitors can click on them to share a page on Facebook, Twitter, or LinkedIn.  When a visitor shares, your marketing automation system can capture data about the sharer, which networks they used, their social reach, and the share messages they used.

By Bjorn Torling

How Much is Too Much?

There is a common belief that posting too much on social media networks can annoy a bands customers, ultimately driving them away.  However, hard data on this has not been available until now.

It turns out that although posting more often does have consequences, it is possible to post far more frequently on Facebook than many brands believe.

We start by looking at the response level per post, as increasing numbers of posts are made per day.  The response level at each Posting Frequency is represented as a percentage of the response received when a brand only posts once in a day:  Response Per Post drops off markedly as more posts are made.

When a brand posts twice a day, those posts only receive 57% of the likes and 78% of the comments per post.  The drop-off continues as more posts are made in the day.

Response per Post is important because it impacts your engagement levels.  It is the Response Per Day, rather than Per Post, that represents the total amount of interaction a brand is having with its consumers, and is representative of the total amount of touch-points they have to get across their marketing message.

So next we look at what happens to the total response, or response per day, as the Posting Frequency increases:  There is no significant change in Total Response as the Posting Frequency increases.

Interestingly enough, although the response per post decreases, the total amount of response stays more or less steady as posting frequency increases.

What to take from this:

  1. Be aware that response per post does decrease with posting frequency, and with this your visibility via Edgerank will be decreased.

  2. If done with careful monitoring, it is certainly possible to post quite frequently on Facebook without upsetting your audience.

  3. Regardless of how often you post, your content has to be relevant and interesting to your audience.

  4. Increase posting frequency with care and use analytics to find the posting frequency that is right for you.

Windy City Strategies provides online marketing services for local to large businesses.  Let us drive calls and conversion to your website today.

The 3 Most Effective Strategies

You have finally created your companies website!  Great, now what to do now?

A website is completely pointless without visitors.  Likewise, a business is completely pointless without customers.  You will make ore sales with more traffic to your site.  A simple concept that’s difficult to achieve.  Just like you would only trust a trained lifeguard to supervise your kids at the pool, you should seek out a trustworthy trained professional to help you achieve maximum traffic (and maximum profits) to your site.

Windy City Strategies offers quality services and techniques that will expand your business and increase the amount of people that visit your website.

The 3 Most Effective Strategies are Listed Below:

Search Engine Optimization (SEO) is the process of increasing your website’s visibility in search engine’s organic results through optimizing your pages with the keyword phrases people are likely to search for.  How often do you look past the first couple of pages when searching on Google?  Most people don’t even look past the first page when searching.  This means that unless your site is on the first page, you are losing potential customers.  Though often time consuming, SEO is an important strategy to increase the amount of traffic on your site.  If you haven’t already optimized your website for search engines, it might take several months to see significant results with SEO.

Blogging allows you to offer original content on your site that draws new visitors.  When you write a blog for your website, you are constantly posting new pages that Google recognizes.  The more pages you have, the higher Google will put your website on the result pages.  You can even make links inside of your blog that allow direct links to your website and add more pages to your site.  Creating links withing a blog will also give viewers the opportunity to find your website while searching for something else that you happened to blog about.

Pay Per Click (PPC) uses internet advertising to bring in traffic to your website from search engines like Google.  It is the easiest way to improve your rank on the result list of a search engine.  Every time someone clicks on your website, you pay a fixed amount to the company providing you the service.  Your website will appear in front of your competitors on the search engine results as an ad.  Although it is the easiest way to gain more traffic, it is difficult to set up if you are not knowledgeable on the subject.

Contact an experienced internet marketing company today that will allow you to sit back with ease and watch the flow of new customers trafficking on your website.  Windy City Strategies can make that happen.

Sports Fans Increase Dependence on Real-Time Internet

A man sitting on his couch on Sunday afternoon. Drinking a bud. Watching sports…all on his laptop.

That’s the reality now. Because TV can’t keep up. And it’s fallen to #2 in popularity in terms of what people consider the best resource for sports-related news and information. This, according to a new survey from Burst Media.

Because the Internet is simply faster. You don’t have to hope the TV knows what you’re looking for. With the Internet, you can proactively find it. Scores and stats. News and commentary. Videos and even live games. And as fantasy sports continue to grow, I wonder if demand for sports entertainment could go up at the very same time demand for giant big-screen TVs goes down?