Tag Archives: google-adwords-marketing

SEM or Search Engine Marketing

Search Engine Marketing is one of the things we do best here at Windy City Strategies.  But sometimes, people don’t exactly know what that is.  So this blog post is to help explain it to our clients who may not know for sure.

A search engine is something going to www.google.com and putting in a search term like “Chinese Food” in the search bar, or searching for something on the web on Yahoo, or Bing.  Google is the most popular search engine, so we will use this as our example.

According to Google:  “The primary objective of any search engine is to help users find the information, products or services they’re looking for online, quickly and accurately. When the user types a word or phrase, called a query, into the search engine, a set of results that are relevant to the query is displayed.”

So- if you wanted to find a law firm in Crystal Lake- you might type in the search field “Law Firm, Crystal Lake”.

Windy City Strategies provides consultation and services in all areas of Search Engine Marketing-

The shaded area at the top of the page is called Pay-Per-Click advertising- this is a paid section, where your advertising will be posted to the top of the search engine.

The paid results are in the pink area, and the organic  (or Google selected) results are in the green area.  You will notice that there are local listings first in this green area.  That is the location portion of Google’s results- which displays local results from where your computer is searching from.

Windy City Strategies will help your business soar in the ultra-competitive web marketplace through our proven Internet marketing campaigns. We manage Google, Yahoo, and Bing accounts and we offer pay per click campaign management services as well as search engine optimization, website development, and internet marketing consultation. Please contact us for a free proposal and analysis.

Are You Investing In A Google AdWords Campaign?

Gaining leads can be a difficult task for small businesses, especially when competing against more established and well known businesses. This often leaves these businesses wondering what they can do to effectively gain an audience, and grow their business.

Perhaps one of the best ways to do this is by investing in a Google AdWords campaign.

What Is Google AdWords?

Google AdWords is Google’s exclusive advertising program that allows businesses to advertise online, targeting the people that are using Google’s search engine, an its affiliates, to search for your products and services.

With a Google AdWords campaign, you must bid on keywords that are related to your products or services. When a person plugs in your keywords into the search engine, your business’s ad will appear as a sponsored link.

What Are The Benefits Of A Google AdWords Campaign?

Big or small, regardless of the size of your business, an effective Google AdWords campaign can drive traffic to your website every day, which not only increases your audience, but your profitability as well.

You only pay for results. When a business advertises on Google AdWords, they have the ability to only pay when someone clicks on their ad. This guarantees that the money that you’re paying is at least generating visits to your website, which allows for immediate interaction with customers, hopefully producing immediate results, or conversions, as well.

You can track your results. Google allows its users to track a variety of metrics. The most important of these metrics, however, is the conversions. Conversions can help to determine the effectiveness of pay per click campaigns, making it easier for businesses to track the return on their investment with a Google AdWords campaign.

You can time your ads. Advertising on Google AdWords allows you to advertise to your audience, when you want. With ad scheduling, you have the ability to show your ads to customers’ at the most ideal times, targeting them on specific days and hours, as well as increase keyword bids for specific days and times.

You can gain web traffic. Even if your website is effectively optimized to appeal to the search engines, there is the possibility that you are not ranking as high as some of your competitors. Since this can put you at a disadvantage, it is important to find a way to gain your website more traffic, which will help to increase your rankings. This is where Google AdWords can help you to draw an audience, attracting them to your business and website.

You are in control. With all of the tools, features, and options that are provided, the amount of control that you have is one of the biggest benefits advertisers can have when investing in a Google AdWords campaign. From the ability to set a budget, to being able to view and act on real-time data, as well as create tests to analyze the most effective landing page and ad copy, Google Adwords allows you to control your own advertising campaign.

It is important to realize that Google AdWords requires a lot of time and patience. If you interested in a Google AdWords campaign, or would like our Google AdWords professionals to manage your account, contact Windy City Strategies today!

Social Media Advertising vs. Google AdWords

When it comes to social media advertising vs. Google AdWords, it is often debated on which form of advertising is more effective and more affordable for businesses. In order to help you better understand which type of advertising may be best for you and your business’s needs, here are some of the advantages to both.

Social Media Advertising

Social media advertising has been found to be the most effective form of online paid advertising, and as the popularity of social media advertising has increased, it is pretty apparent that most businesses now allocate a good portion of their marketing budget to implement a social media advertising campaign.

The Advantages of Social Media Advertising:

  • The campaigns are easy to track.
  • The potential for immediate traffic to your site.
  • You have total control over your daily budget.
  • You have an instant return on investment, easily defining your cost per conversion.
  • The ability to target particular demographics, including: towns, regions, ages, interests, income brackets, etc.
  • Easy set up.
  • The ability to reach people early on in the buying process.
  • The ability to use images and videos, capturing the interest of your target market.
  • It is inexpensive to implement.

Google AdWords

Google AdWords has quickly gained momentum in the advertising world, making it fairly competitive. However, AdWords campaigns are not for everyone, so it is best to consult with an AdWords professional, like Windy City Strategies, who can help to determine if it is right for you.

The Advantages of Google AdWords:

  • The use of detailed measuring tools to track the effectiveness of your campaign.
  • The potential for a large audience.
  • Immediate traffic to your site.
  • You have total control over your daily budget and maximum cost per click.
  • You have an instant return on investment, easily being able to define a cost per conversion.
  • The ability to target particular demographics, including: regions, time of day, days of the week, and specific websites.
  • The ability to utilize different advertising options, including Display Network, Search Network, and Remarketing.
  • The ability to target those who already have an interest, converting them into sales.

If you are interested in either a social media advertising or a Google AdWords campaign, contact the professionals at Windy City Strategies.

How Does PPC Help Physicians and Medical Practices?

PPC helps physicians attract potential patients to their site, as long as the campaign is managed properly.  In order to manage a PPC campaign successfully, it must be closely monitored to ensure proper bidding for keywords and ad copy.  Understanding when something works and when it does not, and making adjustments as necessary, is an imperative part of ensuring your PPC campaign is a smart marketing investment.  The goal of a successful PPC or AdWords campaign is to create the greatest impact for the lowest financial investment.  If you are paying a lot for your PPC efforts and seeing few results, it is time for a change.

Using Google AdWords and building a successful PPC campaign can help you generate new referrals and grow your practice.  It is a proven and effective method for helping physicians and making the most of their internet marketing dollars.

AdWords can be very competitive so it’s important to choose a company that understands your medical practice and the PPC landscape.  The professionals at Windy City Strategies are ready to help any physicians and other businesses in the medical field.  Contact us today!

Google Released New Features And Tools

Google announced today that they are going to release new features and tools for Google search ads and more.  These new features will allow advertisers to target people based on the apps that they use and how often they use them.

They also released a new “app re-engagement” campaign in AdWords. What this does is allows users to open an installed app from a search ad rather than go to the app’s landing page. They are hoping that with this new feature people will increase the use of their apps since many are so often abandoned after being downloaded.

The focus on estimated total conversions is still a high priority according to Google, and is continued to be a high priority. They have had an increase of 60% of total mobile to desktop conversions from the photo-printing site Shutterfly and have converted its keyword list completely to mobile.

Many of the new features will benefit advertisers such as tools to improve workflow, reporting and optimization. By introducing these new tools, it will allow campaign settings to be managed in bulk across campaigns. There has been a change in the automatic bidding and advertisers are now allowed to bid based on the total number of conversions.

Another exciting tool that has rolled out is a new reporting feature that allows you to make tables and charts so it is easier to graph your data. Google AdWords will also allow advertisers to run live tests on anything in a campaign including bid changes, keywords, campaign settings and more. To learn more about what Windy City Strategies can do to increase your Google AdWords campaign contact us or visit our website.

AdWords Updates Conversion Tracking: Adds ‘Flexible Conversion Counting’

Google announced a new feature that they added to their AdWords campaigns called flexible conversion counting. This new feature will allow for advertisers to count the conversions that really matter to their business.

What Is Google AdWords?

Adwords is an advertising system in which the advertisers can bid on keywords, which will allow for their clickable ad to appear in Google’s search results. AdWords campaigns can be effective for businesses big or small, but does depend on using quality ads and bidding on the right keywords.

How Will Flexible Conversion Counting Help Your AdWords Campaign?

This feature will act as a measurement tool to better understand the value of each click that turns into results. In addition, flexible conversion counting will replace the current one-per-click column, as well as the many-per-click column, with a converted clicks column and a conversions column, enabling the advertiser to separate sales and leads and allowing them to understand the total number of conversions as well.

Google had recently introduced a line of conversion tracking features to AdWords, such as its cross-device conversions and its cross-account conversion tracking.

“We’ve been working hard on building products and features that help you better understand the value you’re getting from AdWords,” according to product manager Vishal Goenka. “With estimated cross-device conversions and cross-account conversion tracking, you’re able to more accurately measure conversions in AdWords and better understand the complex path to purchase.”

Google AdWords campaigns may not be for every business, but it is important to consult with a professional Internet marketing firm who has the knowledge and expertise to correctly and effectively do so. Contact Windy City Strategies, Chicagoland’s leader in Internet marketing and web design services.

By Stephanie Brown

Understanding Product Listing Ads And Its Benefits

For many small businesses just getting started, it can be a difficult and daunting task trying to sell your product. Luckily, Google has a solution for you…Google Product Listing Ads. The advantages to Product Listing Ads are definitely worth looking into not only to increase your visibility, but your conversion as well.

How It Works

In order to have your product listed on Google, you must have a Google Merchant Center account, as well as a Google AdWords account. By linking these two accounts together, you will be able to market your product two ways, through Product Listing Ads and Product Extensions.

What is A Product Listing Ad

Product Listing Ads are search ads that will include your product’s information, including an image, price, and merchant name. These Product Listing Ads are displayed when a user searches for a relevant item in the Google Merchant Center; the results will then display the relevant ads to the user’s query.

What Are The Benefits

Perhaps the biggest benefit Google Product Listing Ads can have for your business is the traffic they will drive to your product page, as well as to your website. Since users are more inclined to click on a picture, over plain text, they will be more likely to click on your Product Listing Ad. When a user chooses to click on your Product Ad, you can guarantee this is not only a potential customer, but also your intended target audience for your business, increasing your chances of converting them and the likeliness they will visit your site again. Another benefit is that your Product Ad will appear in all relevant searches, matching it to other related terms, in turn, increasing your product’s visibility.

Product Listing Ads can benefit any business, big or small. For help or questions with your Google Merchant Center or Google AdWords accounts, or for more information on starting your own Product Listing Ad, contact our professional team at Windy City Strategies today.

By Stephanie Brown

The Advantages of Pay Per Click Advertising

When developing your digital marketing plan, it is important that you stay informed and make decisions based on your business’ needs. When it comes to ensuring you can be found on the search engines, there are limited options to provide you with results. While paid searches, like search engine optimization, takes time to deliver results, using pay per click, or PPC, can help you get the results you need almost immediately.

While every business has different needs, pay per click advertising may not be for everyone, or just a stepping-stone for their future. Here are a few other reasons why you may want to consider using a PPC campaign:

Affordability- Since PPC campaigns are not only tailored to your budget, but you essentially pay per click on your ad.

Faster Results- Unlike organic search engine methods, PPC campaigns show almost immediate results since your ad will automatically receive top placement.

Real-time Tracking- With your PPC campaign, constant monitoring of your campaign will be performed. We will track things like the keywords that are, and are not, working, conversion rates, and which ads are driving the most traffic.

Exposure- Since your ad will be placed on Google, Yahoo, and Bing, your ad will be visible on well-known and reliable search engines, which reaches the vast majority of Internet users.

Target Your Customers- By placing a specific and eye-catching ad, you can directly target your customers and draw in only qualified and relevant traffic to your site.

Pay per click advertising is one of the fastest growing marketing techniques used today. Unfortunately, building and maintaining a successful pay per click advertising campaign can be a difficult task, especially when you don’t understand how to manage these services. By hiring an experienced Internet marketing firm, such as Windy City Strategies, you can rest assured that your PPC campaign is not only managed, but provides your website with your optimal results.

By Bjorn Torling

Are You a Google Trusted Store?

With the holidays just around the corner, Google has announced that qualifying businesses can now become a Google Trusted Store.  The idea is to provide on-line shoppers with a worry-free e-commerce experience that they can trust.

This program, which was originally introduced last year, will be available to all business in the US. In order to become a Google Trusted Store, on-line retailers will have to become apply by obtaining a certification through a free Google Trusted Store certification program.

Once a retailer becomes a Google Trusted Store, Google will provide a badge on the retailer’s website and stand behind its guarantee by backing the retailer by offering a $1,000 of free purchasing protection. This offering means that if the customer is unhappy with their purchase, Google will work with the retailer to exchange or refund the product for refunds up to $1,000 in lifetime claims, but only if the customer purchases the purchase protection coverage.

Obviously, there are benefits to the on-line shoppers out there, but you may be asking how this might help your business? This program will now help to power seller ratings on AdWords text ads and in Product Listing Ads for businesses that utilize Google Shopping.

According to Brian Marquardt, Google Shopping group product manager,“This integration provides shoppers with valuable information, while giving participating retailers a free and easy way to earn the ratings they deserve.” Marquardt goes on to add, “Advertisers who display seller ratings on their ads typically see a boost in AdWords click-through rates, with higher ratings generally resulting in higher click-through rates.”

Since the original launch of this program last year, Google has stated that US retailer participation has more than tripled allowing these retailers more sales growth. The retailer OnlineShoes.com, as shown in the example below, Marquardt had stated, “OnlineShoes.com measured a 4.2% sales increase from the Google Trusted Store badge.”

In addition to the badges, “Google Trusted Stores now provides shoppers with an upgraded store performance summary that appears when they hover over the badge on a merchant’s website,” says Marquardt. “The summary includes helpful returns, delivery, and customer support responsiveness metrics.”

Due to the positive responses Google is getting from their Google Trusted Store participants over the last year, they have expanded this program and are piloting it in numerous other countries around the world.

For help or information on how we can help with your Internet marketing needs or to get started on your business’ AdWords campaign, contact Windy City Strategies, Chicagoland’s leader in Google marketing.

 

Are You Using AdWords Remarketing Lists for Search Ads?

How would you like to customize your search ads campaign and tailor your bids and ads to people who have previously visited your site?  Well, now you can! Google has released a new tool called remarketing lists for search ads, or RLSA.

Remarketing lists for search ads, which has been in beta since July 2012, will allow a website marketer to connect with visitors who may have left your site with items in their cart, spent a certain amount of time on your site, or viewed specific high valued pages.

Essentially, this tool will allow on-line marketers to adjust pay-per-click ads, their bid adjustments, and keywords based on their targeted audience.

There are a couple of strategies in which you can implement remarketing lists for search ads, in turn making your search engine campaign more effective.

First, you can bid on more generic keyword,s specifically targeted for previous visitors, that you don’t typically include in your regular campaigns because they are too broad for general search topics. This strategy can help with higher conversion, increasing sales.

Second, you can also optimize bids for existing keywords for those visitors on your remarketing lists, such as targeting those visitors who left items in their shopping carts by showing them a different ad.

According to Google, Tirendo, an on-line tire company in Europe, saw a 161% conversion rate increase, with a 22% sales increase just by using the remarketing lists for search ads.

In order to enable remarketing lists for search ads, you must add the remarketing tag to your website. To optimize your bids for different visitors, use the bid adjustment feature to bid up or down by percentage for your particular group.

To learn more about AdWords or for professional help with remarketing lists for search ads, contact Windy City Strategies, Chicagoland’s leader in Internet marketing.