Tag Archives: google-adwords-management

SEM or Search Engine Marketing

Search Engine Marketing is one of the things we do best here at Windy City Strategies.  But sometimes, people don’t exactly know what that is.  So this blog post is to help explain it to our clients who may not know for sure.

A search engine is something going to www.google.com and putting in a search term like “Chinese Food” in the search bar, or searching for something on the web on Yahoo, or Bing.  Google is the most popular search engine, so we will use this as our example.

According to Google:  “The primary objective of any search engine is to help users find the information, products or services they’re looking for online, quickly and accurately. When the user types a word or phrase, called a query, into the search engine, a set of results that are relevant to the query is displayed.”

So- if you wanted to find a law firm in Crystal Lake- you might type in the search field “Law Firm, Crystal Lake”.

Windy City Strategies provides consultation and services in all areas of Search Engine Marketing-

The shaded area at the top of the page is called Pay-Per-Click advertising- this is a paid section, where your advertising will be posted to the top of the search engine.

The paid results are in the pink area, and the organic  (or Google selected) results are in the green area.  You will notice that there are local listings first in this green area.  That is the location portion of Google’s results- which displays local results from where your computer is searching from.

Windy City Strategies will help your business soar in the ultra-competitive web marketplace through our proven Internet marketing campaigns. We manage Google, Yahoo, and Bing accounts and we offer pay per click campaign management services as well as search engine optimization, website development, and internet marketing consultation. Please contact us for a free proposal and analysis.

Facebook Earnings Increase

Facebook has had a major increase with many people using this website, but it still has to grow in both numbers of users and revenue. The major reason Facebook has seen a decrease is from people accessing Facebook on a mobile device, rather than using it on a desktop computer.

Facebook recently released their second quarter earnings for the year and the findings reveal that the number of active mobile users have increased by 51% over the last year to 819 million monthly users. Ever since Facebook updated its strategy in mobile advertising, there have been more that 1 million active advertisers, many of them including local businesses. This creates a great opportunity for not only these companies but a little bit of hope for our economy.

As for advertising, the numbers shot through the roof with an astounding $1.8 billion in revenue, which is a 61% increase from last year.  Almost half of the money that was earned from advertising, which was $1.6 billion, came from mobile advertising.

According to Facebook CEO Mark Zuckerberg, “People on average are spending more time on Facebook than ever before.” The numbers are there to prove it, showing that users spent over 20 billion minutes on Facebook during the month of June.

For more information about Facebook for your business, contact Windy City Strategies.

Are You Investing In A Google AdWords Campaign?

Gaining leads can be a difficult task for small businesses, especially when competing against more established and well known businesses. This often leaves these businesses wondering what they can do to effectively gain an audience, and grow their business.

Perhaps one of the best ways to do this is by investing in a Google AdWords campaign.

What Is Google AdWords?

Google AdWords is Google’s exclusive advertising program that allows businesses to advertise online, targeting the people that are using Google’s search engine, an its affiliates, to search for your products and services.

With a Google AdWords campaign, you must bid on keywords that are related to your products or services. When a person plugs in your keywords into the search engine, your business’s ad will appear as a sponsored link.

What Are The Benefits Of A Google AdWords Campaign?

Big or small, regardless of the size of your business, an effective Google AdWords campaign can drive traffic to your website every day, which not only increases your audience, but your profitability as well.

You only pay for results. When a business advertises on Google AdWords, they have the ability to only pay when someone clicks on their ad. This guarantees that the money that you’re paying is at least generating visits to your website, which allows for immediate interaction with customers, hopefully producing immediate results, or conversions, as well.

You can track your results. Google allows its users to track a variety of metrics. The most important of these metrics, however, is the conversions. Conversions can help to determine the effectiveness of pay per click campaigns, making it easier for businesses to track the return on their investment with a Google AdWords campaign.

You can time your ads. Advertising on Google AdWords allows you to advertise to your audience, when you want. With ad scheduling, you have the ability to show your ads to customers’ at the most ideal times, targeting them on specific days and hours, as well as increase keyword bids for specific days and times.

You can gain web traffic. Even if your website is effectively optimized to appeal to the search engines, there is the possibility that you are not ranking as high as some of your competitors. Since this can put you at a disadvantage, it is important to find a way to gain your website more traffic, which will help to increase your rankings. This is where Google AdWords can help you to draw an audience, attracting them to your business and website.

You are in control. With all of the tools, features, and options that are provided, the amount of control that you have is one of the biggest benefits advertisers can have when investing in a Google AdWords campaign. From the ability to set a budget, to being able to view and act on real-time data, as well as create tests to analyze the most effective landing page and ad copy, Google Adwords allows you to control your own advertising campaign.

It is important to realize that Google AdWords requires a lot of time and patience. If you interested in a Google AdWords campaign, or would like our Google AdWords professionals to manage your account, contact Windy City Strategies today!

Make Managing Your AdWords Account Easier

Google AdWords are defined as an effective advertising service provided by Google for businesses that wish to display their ads on Google. With an AdWords program, businesses to set a budget for advertising and only pay when people click on the their ads.

Managing an AdWords account can be difficult, so it is imperative to keep the following tips in mind in order to make managing your AdWords account easier:

Make sure your keywords are relevant. Google will search keywords in your ad, helping your ad stand out from the others.

Make group ads smaller. Instead of having a huge list of keywords, make ad groups, sorting each list out. This will help make things stand out from the others.

Start your bid high. The way of bidding high is when Google’s ad system determines placements by big and CTR (which stands for click through rate). When you earn high CTR, you have to generate clicks, which means bidding high will help your ad to be seen in the search results. Once you earn those high clicks through rates, lower your bids.

Set a daily budget. Setting a budget too low can cause your ad to be displayed intermittently, which is not what you want. Ensure your ad is shown every time someone types in your ad’s keywords.

Do not get involved in a bidding war. Expand your keyword list to include all specific keywords that have a low search result. It is a waste of time and money bidding high in bidding wars. Instead, expand your keywords list to include more specific keywords.

Use negative keywords. Nothing will be posted if something is a negative keyword. Add more of them at a regular intervals, and your list will grow. If you sell products or services at a premium, include the words free, cheap, discount.

Have a relevant landing page. Most searchers don’t point to the home page, instead they choose a landing page for your site. These pages often include keywords from the search and in some cases makes it worth creating custom pages.

For more information, or for help managing your Google AdWords campaign, contact Windy City Strategies today.

Is Pay Per Click Right For My Business?

What Is Pay Per Click?

Pay per click (PPC) marketing has rapidly become one of the most popular forms of online marketing. What is pay per click, you might ask?

Pay per click ad campaigns are paid keyword search campaigns in which users can click on your business’ ad, directing them to your business’ website, only charging you, the advertiser, a fee each time the ad is clicked.

In order for your campaign to be effective and prevent the loss of potential traffic to your site, it is critical to ensure that you are using valid keywords for your specific business. It is also for this reason that an effective pay per click campaign cannot be done only one time. It will take time, thought, and effort in order to ensure the most success.

Is Pay Per Click Right For My Business?

Here is how you can help drive more traffic to your site with your PPC marketing campaign:

  • Change and improve your campaign ads
  • Expand your keyword lists
  • Organize your keywords and ad groups
  • Analyze the data, improving your actions based on these results
  • Filter unwanted keywords, create a negative keywords list to refrain from using these again
  • Continually monitor your campaign’s progress

It may be essential to hire a PPC and Internet marketing firm, like Windy City Strategies, in order to effectively manage your AdWords account for you. Contact Windy City Strategies, Chicagoland’s leader in Internet marketing and web design.

How Does PPC Help Physicians and Medical Practices?

PPC helps physicians attract potential patients to their site, as long as the campaign is managed properly.  In order to manage a PPC campaign successfully, it must be closely monitored to ensure proper bidding for keywords and ad copy.  Understanding when something works and when it does not, and making adjustments as necessary, is an imperative part of ensuring your PPC campaign is a smart marketing investment.  The goal of a successful PPC or AdWords campaign is to create the greatest impact for the lowest financial investment.  If you are paying a lot for your PPC efforts and seeing few results, it is time for a change.

Using Google AdWords and building a successful PPC campaign can help you generate new referrals and grow your practice.  It is a proven and effective method for helping physicians and making the most of their internet marketing dollars.

AdWords can be very competitive so it’s important to choose a company that understands your medical practice and the PPC landscape.  The professionals at Windy City Strategies are ready to help any physicians and other businesses in the medical field.  Contact us today!

Google’s New Keyword Tools

Google is constantly trying to expand its reach to customers and gain a full understanding of how people search online. One way they are doing this is by releasing a new “guide to keywords” for advertisers which includes best practices for keyword targeting for search campaigns.

Google’s Matt Lawson said “As people search for things on Google, advertisers target those searches, or queries, using keywords, the relationship between queries and keywords is at the heart of search advertising with AdWords.”

This helps us determine if we should be targeting an exact keyword, the meaning of a search, the language a searchers may or may not be using, keyword length, negative keywords, match types and their effects and  gives us a frame work to expand the keyword list for miss opportunities.

The kind of topics that the new guide will be providing are:

  • Align Keywords with Your Business Goal
  • Manage Match Types for Growth and Control
  • Find New Targeting Opportunities
  • Expand the Reach of Existing Keywords
  • Refine Your Traffic with Negative Keywords

For more information about expanding your keyword list, and to take advantage of these opportunities, contact Windy City Strategies.

Google Ecommerce Analytics Update

Google has announced that it has released a new and complete revamp “beta” of its ecommerce analytics, which will provide provider better insights into the behavior of pre-purchase shopping and product performance.

With the new release of the advanced ecommerce analytics, statistics will now analyze how far shoppers get into the shopping process, where they leave, and help companies understand what products are viewed most, frequently abandoned and covert well.

Products lists are a new feature that will allow you to create lists for onsite merchandising rules and product landing pages which let you see lists and products that perform best as well as analyze how internal promotions impact sales, and the impact of remarketing campaigns.

If your company is interested in taking advantage of this beta opportunity, contact Windy City Strategies, a Google Partner who has dedicated account reps to will help excel your business online.

Google’s New Guide To Keywords

AdWords advertisers are always looking for the best practices for keyword targeting for search campaigns, and recently Google provided a new “guide to keywords.”

Some of the new items addressed in the guide focus on the relationship between search queries and keywords which are the main focus of search advertising through Google AdWords.  Items such as the meaning of a users search, the language a user uses, keyword length, expansion opportunities, negative keywords and more are all addressed more in depth than ever before.

As a Google Partner, this new guide is providing advertisers at our agency, Windy City Strategies, with outstanding new opportunities to expand AdWords accounts in order to have a better use of budget, CTR and conversions.

To take advantage of these opportunities and to optimize your AdWords campaign for the best performance online, contact us today.

 

Internet Marketing Trends

The Internet is always changing the way information is being shared and has a great impact on marketing. Here are several tips to help you business succeed in our highly competitive Internet Marketing world.

1. Content

– One of the main ways to draw people to your website and  establish authority is by writing valuable and optimized content. This typically involves relevant industry information that provides insight or entertainment to an audience. By doing this, it will allow your company to build rapport with its your clients and potential customers and develop a loyal following.

2. Social Media

– It has been a common practice for many companies to draw in clientele through social networks like Google+, Facebook, Twitter and LinkedIn. These social media outlets allow businesses to engage with their audience and provide helpful tips and information.

3. Mobile Friendly

– Smartphones are everywhere…. this means your business needs to be optimized to rank high on the search engines and your website is designed to display well on mobile devices. Capturing your audience as quickly as possible is key to driving new business leads and sales.

4. Remarketing

– This form of marketing has become incredibly popular and works by using browser cookies to track visitors and websites. By creating highly creative and eye catching ads you can remarket your business to visitors in a variety of different ways.

While these are some very helpful steps to take your Internet marketing to the next level, it is important to consult with a company like Windy City Strategies who is an industry leader in online advertising and can help businesses of all sizes succeed online. For more information or a free consultation, contact us today.