Tag Archives: Google AdWords

SEM or Search Engine Marketing

Search Engine Marketing is one of the things we do best here at Windy City Strategies.  But sometimes, people don’t exactly know what that is.  So this blog post is to help explain it to our clients who may not know for sure.

A search engine is something going to www.google.com and putting in a search term like “Chinese Food” in the search bar, or searching for something on the web on Yahoo, or Bing.  Google is the most popular search engine, so we will use this as our example.

According to Google:  “The primary objective of any search engine is to help users find the information, products or services they’re looking for online, quickly and accurately. When the user types a word or phrase, called a query, into the search engine, a set of results that are relevant to the query is displayed.”

So- if you wanted to find a law firm in Crystal Lake- you might type in the search field “Law Firm, Crystal Lake”.

Windy City Strategies provides consultation and services in all areas of Search Engine Marketing-

The shaded area at the top of the page is called Pay-Per-Click advertising- this is a paid section, where your advertising will be posted to the top of the search engine.

The paid results are in the pink area, and the organic  (or Google selected) results are in the green area.  You will notice that there are local listings first in this green area.  That is the location portion of Google’s results- which displays local results from where your computer is searching from.

Windy City Strategies will help your business soar in the ultra-competitive web marketplace through our proven Internet marketing campaigns. We manage Google, Yahoo, and Bing accounts and we offer pay per click campaign management services as well as search engine optimization, website development, and internet marketing consultation. Please contact us for a free proposal and analysis.

Are You Investing In A Google AdWords Campaign?

Gaining leads can be a difficult task for small businesses, especially when competing against more established and well known businesses. This often leaves these businesses wondering what they can do to effectively gain an audience, and grow their business.

Perhaps one of the best ways to do this is by investing in a Google AdWords campaign.

What Is Google AdWords?

Google AdWords is Google’s exclusive advertising program that allows businesses to advertise online, targeting the people that are using Google’s search engine, an its affiliates, to search for your products and services.

With a Google AdWords campaign, you must bid on keywords that are related to your products or services. When a person plugs in your keywords into the search engine, your business’s ad will appear as a sponsored link.

What Are The Benefits Of A Google AdWords Campaign?

Big or small, regardless of the size of your business, an effective Google AdWords campaign can drive traffic to your website every day, which not only increases your audience, but your profitability as well.

You only pay for results. When a business advertises on Google AdWords, they have the ability to only pay when someone clicks on their ad. This guarantees that the money that you’re paying is at least generating visits to your website, which allows for immediate interaction with customers, hopefully producing immediate results, or conversions, as well.

You can track your results. Google allows its users to track a variety of metrics. The most important of these metrics, however, is the conversions. Conversions can help to determine the effectiveness of pay per click campaigns, making it easier for businesses to track the return on their investment with a Google AdWords campaign.

You can time your ads. Advertising on Google AdWords allows you to advertise to your audience, when you want. With ad scheduling, you have the ability to show your ads to customers’ at the most ideal times, targeting them on specific days and hours, as well as increase keyword bids for specific days and times.

You can gain web traffic. Even if your website is effectively optimized to appeal to the search engines, there is the possibility that you are not ranking as high as some of your competitors. Since this can put you at a disadvantage, it is important to find a way to gain your website more traffic, which will help to increase your rankings. This is where Google AdWords can help you to draw an audience, attracting them to your business and website.

You are in control. With all of the tools, features, and options that are provided, the amount of control that you have is one of the biggest benefits advertisers can have when investing in a Google AdWords campaign. From the ability to set a budget, to being able to view and act on real-time data, as well as create tests to analyze the most effective landing page and ad copy, Google Adwords allows you to control your own advertising campaign.

It is important to realize that Google AdWords requires a lot of time and patience. If you interested in a Google AdWords campaign, or would like our Google AdWords professionals to manage your account, contact Windy City Strategies today!

Social Media Advertising vs. Google AdWords

When it comes to social media advertising vs. Google AdWords, it is often debated on which form of advertising is more effective and more affordable for businesses. In order to help you better understand which type of advertising may be best for you and your business’s needs, here are some of the advantages to both.

Social Media Advertising

Social media advertising has been found to be the most effective form of online paid advertising, and as the popularity of social media advertising has increased, it is pretty apparent that most businesses now allocate a good portion of their marketing budget to implement a social media advertising campaign.

The Advantages of Social Media Advertising:

  • The campaigns are easy to track.
  • The potential for immediate traffic to your site.
  • You have total control over your daily budget.
  • You have an instant return on investment, easily defining your cost per conversion.
  • The ability to target particular demographics, including: towns, regions, ages, interests, income brackets, etc.
  • Easy set up.
  • The ability to reach people early on in the buying process.
  • The ability to use images and videos, capturing the interest of your target market.
  • It is inexpensive to implement.

Google AdWords

Google AdWords has quickly gained momentum in the advertising world, making it fairly competitive. However, AdWords campaigns are not for everyone, so it is best to consult with an AdWords professional, like Windy City Strategies, who can help to determine if it is right for you.

The Advantages of Google AdWords:

  • The use of detailed measuring tools to track the effectiveness of your campaign.
  • The potential for a large audience.
  • Immediate traffic to your site.
  • You have total control over your daily budget and maximum cost per click.
  • You have an instant return on investment, easily being able to define a cost per conversion.
  • The ability to target particular demographics, including: regions, time of day, days of the week, and specific websites.
  • The ability to utilize different advertising options, including Display Network, Search Network, and Remarketing.
  • The ability to target those who already have an interest, converting them into sales.

If you are interested in either a social media advertising or a Google AdWords campaign, contact the professionals at Windy City Strategies.

Make Managing Your AdWords Account Easier

Google AdWords are defined as an effective advertising service provided by Google for businesses that wish to display their ads on Google. With an AdWords program, businesses to set a budget for advertising and only pay when people click on the their ads.

Managing an AdWords account can be difficult, so it is imperative to keep the following tips in mind in order to make managing your AdWords account easier:

Make sure your keywords are relevant. Google will search keywords in your ad, helping your ad stand out from the others.

Make group ads smaller. Instead of having a huge list of keywords, make ad groups, sorting each list out. This will help make things stand out from the others.

Start your bid high. The way of bidding high is when Google’s ad system determines placements by big and CTR (which stands for click through rate). When you earn high CTR, you have to generate clicks, which means bidding high will help your ad to be seen in the search results. Once you earn those high clicks through rates, lower your bids.

Set a daily budget. Setting a budget too low can cause your ad to be displayed intermittently, which is not what you want. Ensure your ad is shown every time someone types in your ad’s keywords.

Do not get involved in a bidding war. Expand your keyword list to include all specific keywords that have a low search result. It is a waste of time and money bidding high in bidding wars. Instead, expand your keywords list to include more specific keywords.

Use negative keywords. Nothing will be posted if something is a negative keyword. Add more of them at a regular intervals, and your list will grow. If you sell products or services at a premium, include the words free, cheap, discount.

Have a relevant landing page. Most searchers don’t point to the home page, instead they choose a landing page for your site. These pages often include keywords from the search and in some cases makes it worth creating custom pages.

For more information, or for help managing your Google AdWords campaign, contact Windy City Strategies today.

Advertise Your Business Amongst The Search Engines

Pay-per-click marketing has quickly become one of the most popular ways to advertise your business amongst the search engines. Simply by advertising, each click on your advertisement can lead visitors directly to your site.

How Pay-Per-Click Works

For example, when you are searching on one of the many search engines, you may see yellow tabs, marked “Ad”.  These sponsor ads are what is considered a pay-per-click advertisement. When your ad is clicked on, you pay the search engines a predetermined amount of money, and in return, the potential visitor will be sent to your website.

From the search engines, to the searchers, to the advertisers, pay-per-click marketing campaigns can benefit everyone.

 

Searchers: Studies show that searchers use paid ads more than any other form of digital advertising, which simply means that they don’t mind being advertised as long as the products and services being advertised meets the needs of the users. 

Advertisers: They offer a unique way of sending out their message to their audience that is actively seeking out their products and services.

Search Engines: They cater to both searchers and advertisers. With searchers, they come to an understanding on the user-base, while the advertisers will provide them with revenue.

Google AdWords

The most popular platform for pay-per-click advertising is Google AdWords. Users bid on keywords, Google then has to dig into the bidding AdWords advertisers and choose from a set of “winners” to appear in the ad space on the search results page. The users that won their bid will then pay for each click on their advertisement.

Google AdWords campaigns must be kept up and managed daily in order to ensure they are truly effective for your business. Simply by either taking a few minutes daily, or hiring an Internet marketing firm that specializes in pay-per-click management, you can continuously analyze the performance and effectiveness of your account.

Windy City Strategies specializes in a variety of Internet marketing techniques, including pay-per-click advertising. Contact for more information, or to get started on an Internet marketing solution specific for your business’s needs.

 

What Is Pay Per Click Advertising and How Can It Help My Business?

One of the most successful online marketing techniques utilized by businesses these days is Pay per click marketing (PPC). You may be asking two things right now: What is pay per click advertising, and how can it help my business?

Windy City Strategies has some helpful information about a pay per click advertising campaigns, which will help you to decide if PPC is right for you and your business:

What is Pay Per Click Advertising?

Pay per click marketing (PPC) are paid keyword search campaigns. Your business will pay to have an ad posted on search engines, making you easier to find. When an Internet user clicks on your business’ ad, they will automatically be directed to your website. You, the advertiser, will only pay a fee when your ad is clicked.

In order to have an effective PPC marketing campaign, it is important that you have the right keywords; otherwise your campaign will be less effective and will result in a loss of potential traffic to your site. This is why PPC is not something that can be done once, but will take time, thought, and effort in order to ensure success.

How Can Pay Per Click Advertising Help My Business?

An effective PPC marketing campaign will drive more traffic to your website, which will often result in increased business for you. Here are the ways a PPC marketing campaign will drive traffic to your website:

  • Change and improve your campaign ads
  • Expand your keyword lists
  • Organize your keywords and ad groups
  • Analyze the data, improving your actions based on these results
  • Filter unwanted keywords, create a negative keywords list to refrain from using these again
  • Continually monitor your campaign’s progress

How Do I Run a Successful Pay Per Click Advertising Campaign?

Pay per click and search engine optimization (SEO) require continuous updating. Not only it is critical to understand the importance of staying on top of managing your PPC campaign, but it will help you to stay ahead of your competition as well.

In order to do so, it may be essential to hire a PPC and Internet marketing firm, like Windy City Web Designs. We not only manage your AdWords account for you, but help you to ensure you are using the most effective and affordable keywords to drive traffic to your website.

Windy City Strategies is Chicagoland’s leader in Internet marketing and web design. From custom web designs, to successful Internet marketing and PPC campaigns, we are available to meet your business’ specific needs.

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Hiring A PPC Expert For Your Business

In the daily marketing world SEO and PPC are always in a constant competition with each other. Google changes out there algorithms, and companies start to find they competing against moving goal posts.

  • SEO (Search Engine Optimization): These guys can be a slow process and businesses in competitive industries may not be able to hold the number one rankings like we all desire. This is why we spend more money on PPC advertising.
  • PPC (Pay Per Click): With PPC advertising it does have a lot of potential that can deliver targeted traffic flows.

Now if you are planning to open up your own Google AdWords account, do not do that! There is a reason why PPC professionals are charging a fee for management. If your fairly new to PPC, you could be unaware that it will cost you less to hire an expert then doing it yourself.

These are the reasons why you should hire a professional PPC Management Expert.

Keyword Research: This task isn’t easy; this research is very crucial to your success. It’s something PPC experts spend a lot of their time on initially. Choosing the WRONG keywords can quickly exhaust your budget and with your campaign you could have poor returns.

There are some free keyword tools out there, like Google’s Keyword and its open for anyone to use but the better tools are the ones you have to pay for now. Paying for a keyword tool would give you a competitive advantage but it’s going to cost you. These paid tools can cost upward of $100 monthly in addition to other expenses. Now for an expert in Pay Per Click they don’t just use one of these tools, they use multiple data points to form a more complete sales landscape for you.

Low Conversion With Wrong Ad Copy: One of the many strengths of a PPC expert is they have the ability to perform a competitive research. They understand how to find a good copy and they study your competition, which helps them form ads based upon what they know will work. Having that kind of copy isn’t something anyone can do overnight, because every single word that is used, means something.

Tracking: Having a good PPC program they can track your sales and also figure out where those sales are coming from. Good analysis can show you which placements and what keywords are likely to bring you these conversions. Also if you are tagging your campaigns it can allow you to see which tags are most effective. This involves a tracking code that is installed for you. This does require some basic HTML knowledge, so if you don’t have those sorts of knowledge leave it up to your web developer.

Understand PPC Terminology: We should all know what PPC stands for, but now do you know what CPM, CPC or CPA means? How about the difference between impressions, views, hits and what retargeting is? Understanding these terms is really important in our day-to-day management of campaigns.

Staying Up To Date: Every online marketer out there has to stay up to date with the latest trends. By either reading the online news articles, journals, or forums. They can also attend industry trade shows for several times annually or by attending networking events. If you are feeling you can’t handle doing that, hire an expert to do it for you! They will keep you up to date on everything, so you aren’t missing out.

Having The Time: Being a business owner, your already busy with hundreds of other tasks daily. Are you going to be able to manage time for your own PPC account and give it the attention?

Hiring an expert or an agency to handle things for you will be best. For more information about why you should hire someone to do your PPC contact Windy City Strategies.

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Join Us For A Free Digital Breakfast

Google is coming to town! Come join us for a free digital breakfast, all we need is your company. We are co-hosting an exclusive Google event on February 26th and you are invited! So come be our guest for a Google Partners Digital Breakfast, we are almost at capacity so RSVP ASAP! What a great opportunity this is to learn from Google themselves about how to grow your business. In addition, network with over 100 business people and have a chance to win gift certificates for GOOGLE AD WORDS! Follow the links below to get registered today!

We are proud to collaborate with Breaking Bread out of Cary who is known for their fabulous Hot Breakfast Buffets, so come hungry!

DATE: February 26, 2015

TIME: 8:00am Networking

8:30-10am Breakfast/Presentation
Q&A to follow

LOCATION: Village of Lake in the Hills Building

600 Harvest Gate, Lake in the Hills

RSVP by 2/19/2015

Click here to Register

2380 Esplanade Drive, Suite 205

Algonquin, Illinois 60102

866-964-5818
Click here to visit our website

AdWords Updates Conversion Tracking: Adds ‘Flexible Conversion Counting’

Google announced a new feature that they added to their AdWords campaigns called flexible conversion counting. This new feature will allow for advertisers to count the conversions that really matter to their business.

What Is Google AdWords?

Adwords is an advertising system in which the advertisers can bid on keywords, which will allow for their clickable ad to appear in Google’s search results. AdWords campaigns can be effective for businesses big or small, but does depend on using quality ads and bidding on the right keywords.

How Will Flexible Conversion Counting Help Your AdWords Campaign?

This feature will act as a measurement tool to better understand the value of each click that turns into results. In addition, flexible conversion counting will replace the current one-per-click column, as well as the many-per-click column, with a converted clicks column and a conversions column, enabling the advertiser to separate sales and leads and allowing them to understand the total number of conversions as well.

Google had recently introduced a line of conversion tracking features to AdWords, such as its cross-device conversions and its cross-account conversion tracking.

“We’ve been working hard on building products and features that help you better understand the value you’re getting from AdWords,” according to product manager Vishal Goenka. “With estimated cross-device conversions and cross-account conversion tracking, you’re able to more accurately measure conversions in AdWords and better understand the complex path to purchase.”

Google AdWords campaigns may not be for every business, but it is important to consult with a professional Internet marketing firm who has the knowledge and expertise to correctly and effectively do so. Contact Windy City Strategies, Chicagoland’s leader in Internet marketing and web design services.

By Stephanie Brown

Understanding Product Listing Ads And Its Benefits

For many small businesses just getting started, it can be a difficult and daunting task trying to sell your product. Luckily, Google has a solution for you…Google Product Listing Ads. The advantages to Product Listing Ads are definitely worth looking into not only to increase your visibility, but your conversion as well.

How It Works

In order to have your product listed on Google, you must have a Google Merchant Center account, as well as a Google AdWords account. By linking these two accounts together, you will be able to market your product two ways, through Product Listing Ads and Product Extensions.

What is A Product Listing Ad

Product Listing Ads are search ads that will include your product’s information, including an image, price, and merchant name. These Product Listing Ads are displayed when a user searches for a relevant item in the Google Merchant Center; the results will then display the relevant ads to the user’s query.

What Are The Benefits

Perhaps the biggest benefit Google Product Listing Ads can have for your business is the traffic they will drive to your product page, as well as to your website. Since users are more inclined to click on a picture, over plain text, they will be more likely to click on your Product Listing Ad. When a user chooses to click on your Product Ad, you can guarantee this is not only a potential customer, but also your intended target audience for your business, increasing your chances of converting them and the likeliness they will visit your site again. Another benefit is that your Product Ad will appear in all relevant searches, matching it to other related terms, in turn, increasing your product’s visibility.

Product Listing Ads can benefit any business, big or small. For help or questions with your Google Merchant Center or Google AdWords accounts, or for more information on starting your own Product Listing Ad, contact our professional team at Windy City Strategies today.

By Stephanie Brown