When creating a website, web design has five key tenets: content, appearance, usability, standards compliance and feature functionality. An award-winning site must be easy to navigate through, no bugs, visually-stunning, seamless to use, and must be filled with information that is worth consuming. Follow the 4 secrets below if you want to have an award-winning website:
Using White Space To Your Advantage: When your audiences view your site, the website should be user-friendly and sophisticated. Utilizing white space throughout your site can highlight key elements and make the content pop. Having a simply-designed website that has plenty of white space will make your audience want to stay and explore.
User-Friendly Homepage & Navigation: Make sure your products/services are accessible on the homepage and ensure the navigation bar is intuitive and conspicuous to use on both mobile and desktop platforms. The 3-second rule is one way to test your website and to see if it’s top notch! Make sure all text is clear and easy to understand. Only show a few quality graphics on each page and content that will catch your readers’ attention.
Having Customer Reviews / Offers & Promotions: When having an e-commerce site it’s wise to have a few positive reviews your customers have left for you. You could also have a few specials going on, and have coupons/ promotions posted to your site. This gives your readers that extra incentive to take things to the next step in wanting to purchase a product from you.
Responsive Design: Having a responsive design allows you to have content to be viewed on any screen; this includes both desktops and mobile devices.
Reputation- A history of outstanding customer service and happy customers.
Credibility- Building customer confidence with licensing, accreditations, and awards.
Experience- Based on years of experience and education.
Availability- Approachable and responsive to their customers.
Professionalism- Provides service with honesty, reliability, and respect.
According to Expertise, Windy City Strategies made the list due to the following:
“Windy City Strategies has been one of the city’s premier digital marketing firms for more than a decade, providing targets solutions and innovative tools designed to help businesses succeed and grow. The award-winning company’s range of services includes customized website design, local and national search engine optimization, and pay-per-click advertising to draw in revenue and reach broader markets. The company also offers a free AdWords audit to first-time customers, giving businesses valuable insights into ways to improve current online tools and strategies.”
If you are interested in learning more about why Windy City Strategies is one of the best digital marketing companies in the Chicagoland area, then contact us for more information today!
WINDY CITY STRATEGIES
Windy City Strategies is a full service Internet marketing company that helps businesses of all sizes succeed online. We specialize in pay per click management, search engine optimization, website design & Internet marketing consulting.