Tag Archives: dental

How Does PPC Help Physicians and Medical Practices?

PPC helps physicians attract potential patients to their site, as long as the campaign is managed properly.  In order to manage a PPC campaign successfully, it must be closely monitored to ensure proper bidding for keywords and ad copy.  Understanding when something works and when it does not, and making adjustments as necessary, is an imperative part of ensuring your PPC campaign is a smart marketing investment.  The goal of a successful PPC or AdWords campaign is to create the greatest impact for the lowest financial investment.  If you are paying a lot for your PPC efforts and seeing few results, it is time for a change.

Using Google AdWords and building a successful PPC campaign can help you generate new referrals and grow your practice.  It is a proven and effective method for helping physicians and making the most of their internet marketing dollars.

AdWords can be very competitive so it’s important to choose a company that understands your medical practice and the PPC landscape.  The professionals at Windy City Strategies are ready to help any physicians and other businesses in the medical field.  Contact us today!

Close Variant Matching for Exact and Phrase Match Keywords

Since being first introduced in 2012, close variant keyword matching has been a success, and starting in September, all exact and phrase match keywords will be applied to the close variant keyword matching.  Before, like all betas for Google, you could opt out.

So what does this mean?

Let’s just agree that people are not perfect spellers, or just type so fast that they miss or add letters that just don’t belong.  That is what close variant matching helps us with.  It picks up these misspellings and shows your ad still, even if it is not in your account.  In fact, Google estimates that 7% of searches contain a misspelling, and the longer the query the worse it gets, but as a business, would you not want to connect to these customers that are looking for your business, product or service?

Let’s look at an example; [kids bike].  For examples sake, let’s just assume that this is the only keyword in this ad group.  With close variant matching, you can now show for kid’s bike, kid bike, kids bikes, kid bikes, child bike, etc.  Now, some people don’t like change so they will complain, because they say that they are losing control of their account but that is not true.  Close variant matching does not mean that you will start showing for transportation, scooters, tires, handle bars, etc.  That is what your broad match term should do.  Again, you must look at the search queries that are coming up and negative keywords that with one letter may mean an entirely different thing.  If you know that is already happening, then add the negatives now.

This should actually be a relief to advertisers as they don’t have to build huge exhaustive lists o misspelled, abbreviated or other close variants to get the coverage you want.  Just allow the system to do what it needs and you double check it and add the negatives that are needed. If you do find keywords that work, add them as phrase and exact and control those better.

Windy City Strategies specializes in medical website design and dental Internet marketing solutions. With over 10 years of experience, our staff of expert web designers and Internet marketers have been leading the way with advanced solutions for dental companies by delivering customized strategies with you and your patient in mind.

By Bjorn Torling

 

3 Things You Need To Know about Dental Website Design and Internet Marketing

Getting a Dental website design should be an easy process, but the problem is that most dentists do not have the time to sit down and learn about the web design and Internet marketing industry.  When you finally have to get a design, it could be a daunting task, and sometimes cost is the factor that you use to pick your company, but that is not right.

Here are some things to consider when picking a Dental website design and Internet marketing company:

1. Make sure you own the site.  Some things a company will say is, we have proprietary software or easy to use online website editor within their software.  Stay away from those because when you leave the company they will hold your website hostage until you pay some sort of financial settlement.  Make sure the company provides you FTP information or at least your WordPress login and password that is under your name/company.

2. Double check the content they provide.  One of the worst things a company can do to you is utilize plagiarized content.  There are a lot of companies out there that use a cookie cutter method to keep costs down and recycle content by changing out the city and company name, but the rest stays the same.  This content is plagiarized so you will not get the results on the Internet that you want.  Think about it, if you removed the name Harry Potter from the book series and replaced it with your name and then tried to publish it, would you get published?  No.  A simple way to see if other sites are using your content is copy a paragraph and put it into Google search.  If you see lots of bolds, then you need to rewrite your content.

3. Images.  A big business now-a-days is going after people that use pictures on their website and do not pay for them.  Do not do this.  Companies like Getty Images are using software to scan websites and they will send you a friendly letter to pay up, and it is not cheap.  I’ve seen between $500 to $2000 depending on the size of the image.  Now if you take it down right away, you should be ok, because sometimes you just don’t know if a web design company does this practice, but just to be safe, ask the website design company where they get their images or better yet, provide them on your own.

Windy City Strategies specializes in dental website design and dental Internet marketing solutions. With over 10 years of experience, our staff of expert web designers and Internet marketers have been leading the way with advanced solutions for dental companies by delivering customized strategies with you and your patient in mind.

By Bjorn Torling

Setting Up Location Preference For Dental Internet Marketing

When setting up your AdWords or AdCenter account, setting up the location and language preference is one of the most important things to be done.  Think about it, if you target the wrong area or don’t do it at all you risk showing your ad to people that are not in your area and all you do is waste your marketing dollars, and then complain that pay per click advertising does not work.  We hear this quite often, and for us at Windy City Strategies, we find that to be horrible, because there is no other marketing that you can put an ad in front of somebody looking for your service at the exact moment that they are looking for you and only pay when they click on you.  Other  factors like the Content Network stifle budgets too, but that is for another blog :-)

Here is how you set it up correctly within AdWords:

1. Whether you are new to AdWords or have an existing account, it is in the same spot: Campaign Settings.

2. Once you get in there scroll down to Locations.

3. Here you pick out the city.  You can do a couple things here.  Pick out all the cities you want your clients coming from, or pick the city you are in and do a mile radius of around 20 miles.  This is based on IP Adresses, so Google does recommend at least a 10 mile radius.  Better to go too small than too big and not be correctly targeted.  Either way works on targeting.

4.  Hit save.

5. Now you have to test if you are targeted correctly.  Are you getting calls at least?  If you went too big of an area, you will get calls from cities you do not want, so narrow the search a bit.  Test, test, test :-)  This will really help your Dental Internet marketing.

Windy City Strategies specializes in dental website design and dental Internet marketing solutions. With over 10 years of experience, our staff of expert web designers and Internet marketers have been leading the way with advanced solutions for dental companies by delivering customized strategies with you and your patient in mind.

By Bjorn Torling

3 Steps to Dental Internet Marketing Success

It is probably not shocking to here that over 80% of all leads that are non-referral based begin with the major search engines along with their affiliates.  Because of this, Dental Internet Marketing has shifted away from Yellow Pages to Google, Yahoo and Bing.  Now you can chose to hire an Internet marketing company, hire someone internally to do it, or just try and make do with what you have in your office.

Dental Internet Marketing is time consuming, so having someone dedicated to it is critical.  Unfortunately, that is not the case for many dental clinics.  Also, lots of clinics that do hire out are promised the world but really get nothing back and get discouraged.

So if you are interested in outsourcing your Dentist Internet Marketing, knowing some basics will be extremely helpful.  Here are 3 things that you really need to be successful:

1. Have a Dental Website that looks great.

Many times potential customers will get to your site and leave if they feel that it is outdated, unattractive, hard to use and poorly laid out.  Make sure your website is simple.  Make sure you have that Dentist feel when someone gets there.  Maybe a picture of the staff or doctor. Even your logo will help.  Remember you have 7 seconds to capture them or they will leave.  Let the customer know where you are located, have a visible phone number and highlight what is important to your practice like the doctors, staff, and services offered.

2. Make the most out of local listings

Being a local business, you really need to make sure that you are being found when people are searching for you in your area.  One great way of doing this is local listings.  What I am talking about here is map listings with Google, Yahoo, Manta, Yelp, City Search, etc.  Each one is different but you would add your company, address, website, phone number, email, specials, photos or anything else they offer.  Now you can get reviews and answer comments that customers have and really become the dental clinic in the area that goes above and beyond.

3. Utilize Pay Per Click adverting and/or Search Engine Optimization

Once you have a great website, you need to get traffic to the site and you can do this by utilizing pay per click advertising (PPC) or search engine optimization (SEO).  I high recommend both, because some people utilize PPC while others use SEO.  Some use both.  Each one has different strategies, but PPC by far gets a quicker return on investment if you have quality keywords and have set the proper location.  SEO takes time and is where some Internet marketing companies offer you the world but get you nothing.

Windy City Strategies specializes in dental website design and dental Internet marketing solutions. With over 10 years of experience, our staff of expert web designers and Internet marketers have been leading the way with advanced solutions for dental companies by delivering customized strategies with you and your patient in mind.

By Bjorn Torling

Top Notch Dental Marketing Strategies

If you are a dentist looking to appeal to a broader clientele and transition to a major online presence, you are in the right spot.  The internet allows you to reach out to customers in ways like never before, which can help you find clients that would previously be unattainable.  With that being said, it is important to keep in mind that a good website isn’t going to be enough to get you noticed.  The expert team at Windy City Strategies will carry you towards the right steps for successful internet marketing.

Target Keywords

Your goal for all online marketing campaign run by Windy City Strategies includes assuring that every time a potential customer searches for a dentist in your area, you are the first name they come across.  Advertising methods like Google Adwordswill assure that you are easily found by your target audience, and because we partner with Adwords, your business will list you distinctly at the top and bottom of their search engine websites, you will be sure to stand out amongst your competitors.

Search Engine Optimization

Along with being seen through Adwords, increased search engine optimization, or SEO, is also vital to the success of your online presence.  SEO makes sure that whenever a person types in specific keywords, that you are the content that is listed within the first few links of a search engine.  Unlike with Adwords, SEO can be maximized by building your website with unique and fresh content.  Many other dental websites out there have a lot of the same content on their pages, so having a unique spin on things will help you bring yourself out amongst your competition.  Our expert blog writers will create unique content for your individual business and practice.

Local SEO

SEO is wonderful because it also can potential clients narrow down their search parameters.  This is especially useful for dentists, considering your marketing efforts to people on the other side of the nation are not nearly as valuable as that which should be aimed in your geographic region.  Many businesses will forget to update their phone numbers or addresses when moving, which can disrupt the overall cohesiveness of an online marketing campaign.  Therefore, every location that your website can be found or searched for, you should ensure that your name, address and phone number are all correctly listed and match up.  This will help you increase your presence online and make it easier for you to be found through local SEO searches.

Contact Us

Be sure that you consider these market strategies for your dental practice.  In doing so, you can increase your online traffic, which will also help you land more clients in your dental chair.

Contact Windy City Strategies todayto learn more about Dental Marketing Strategies! 866-964-5818