Tag Archives: contextual

The Importance Of Content Marketing And SEO

While everyone understands the importance of search engine optimization (SEO), it is often times misunderstood how quality content can help to boost your SEO. And with the constant evolution of SEO, it is even more difficult to understand how to optimize your content in today’s search.

The purpose of SEO has always been to serve users with the highest quality and most relevant content possible. As time has progressed, many sites began flooding the search results pages with low quality, but highly optimized content, which in turn, caused an issue for those of us trying to produce high quality content. In order to fix this issue, Google began implementing the Panda update, in which Google now implements algorithm refinements to surface higher quality content.

Not only is Google taking thing seriously when it comes to content and SEO, but Yahoo and Bing are also following in pursuit, providing more contextually relevant search results. For this reason, it is critical for websites to implement an effective content marketing plan.

Since Google’s Panda updates, it is difficult be ranked on the search engines, but without quality content, it would be impossible, thus increasing the importance of content marketing and SEO. You may now be asking…how can we ensure we are providing quality content and increasing our search engine capability?

A good content marketing plan will include strategies to both help improve your website, as well as promote it. With an SEO package from Windy City Strategies, you will gain relevant traffic to your website by the use of link building, blogging, social media sharing, and the production of more search engine friendly content on your website’s pages.

It is most definitely in your best interest to seek the help from a professional Internet marketing firm when it comes to optimizing your website’s content. Contact Windy City Strategies to see how we can customize a solution that meets your business’s needs.

By Stephanie Brown

Creating Image Ads To Support Your Google AdWords Management

Image ads should be an essential part to your marketing, because it really brands you as a product or service.  Most people are visual, so as they search around the Google Display Network or if you are using Remarketing they see the ad and can relate better.  Text versions just do not get the same effect.

So what are the specifications for image ads and what should you think about when creating one?

1. Make an impression with your image ad.  Use engaging graphics and grab the attention as they browse the Google Display Network from sites to apps, to blogs and newspapers.  The world is your oyster.  Here is an example.  The top image is an image ad.

leaderboard_top

So what are the specifications for the image ads?

1. The file type can be in .JPEG, .JPG, .GIF or .PNG

2.  FIle size needs to under 150 KB

3.  Image Sizes:

  • Vertical rectangle: 240 x 400
  • Mobile leaderboard: 320 x 50
  • Banner: 468 x 60
  • Leaderboard: 728 x 90
  • Square: 250 x 250
  • Small square: 200 x 200
  • Large rectangle: 336 x 280
  • Inline rectangle: 300 x 250
  • Skyscraper: 120 x 600
  • Wide skyscraper: 160 x 600
  • Half-page: 300 x 600
  • Large leaderboard: 970×90
  • Large mobile banner: 320 x 100
  • Billboard: 970 x 250
  • Portrait: 300 x 1050

Keep in mind that some image ads are only available is certain regions and it is best to do all sizes because you could be missing some opportunities within the network if you don’t have the ad size.

Windy City Strategies account managers have been in the Internet marketing industry for over 10 years and will improve your online marketing with our industry leading Internet marketing consulting, search engine optimization and pay per click management.