Tag Archives: consistency

Website Consistency is Imperative to Success

Imagine you are traveling the world and are hopping from country to country every week, spending your time exploring the cities and lifestyles. This trip would be great if it were not for the fact that every country has a different currency. This one, minute discrepancy poses a large issue that can potentially halt your entire adventure and destroy all your plans.

This same issue is found in web design all the time. Website owners and designers seem to enjoy letting their “creative juices” flow too much, making for a difficult and unpleasant user experience due to large variations in design.

To avoid this catastrophic issue – lacking consistency – there are several things your website should incorporate into its design to make for a fun and pleasant user experience.

Verbiage/Wording

When you are advertising for your business, it’s important to stay consistent with the titles of your products and services you offer. If you are selling a simple, wooden door, call it just that. Perhaps throw in the type of wood and of course the dimensions, but stick with that naming. Do not veer away from it; a “majestic opening and closing mechanism” is not a proper name for that product.

Menus and UI Elements

Typically, web designers try to create the most visually appealing website they can, which often means they will have to “spice up” the drop down menus and UI elements, ultimately making for sluggish loading times and a laggy user experience.

The choice to enhance the elements is rarely a good one, so be sure to consult your designer and web designer and ask for their opinions prior to adding these elements to your website. You want a fast website that keeps its visitors, not a website where the visitors are driven away due to a poor element.

Layout

Similar to the menus and UI elements, your website’s layout plays an integral role in attracting customers. Not only does it have to be a smooth design, but it also has to look similar and follow the common website design rules: navigation bar at the top, title/company name in the upper left, search bar in the upper right, content for the main page, and contact information with a general sitemap as the footer.

General Consistency

Putting all the nitty-gritty bits and pieces of websites aside, it’s important to maintain an overall feeling of consistency. If you have a modern home page, then the rest of the website should also be designed with a modern aesthetic. Maintain the same color palette, open links that take the user to a third party’s site in a new tab, etc.

Ensuring your website’s visitors have an enjoyable experience and are able to easily navigate throughout your website is crucial, yet an area that is often overlooked by designers. Humans like consistency – it’s wired into our brains – so take advantage of our instinctual traits to leverage your business. If you would like assistance developing your website, be sure to contact us at Windy City Web Designs to make for a beautiful and elegant website.