Tag Archives: Branding

Creating An Award-Winning Website

When creating a website, web design has five key tenets: content, appearance, usability, standards compliance and feature functionality. An award-winning site must be easy to navigate through, no bugs, visually-stunning, seamless to use, and must be filled with information that is worth consuming. Follow the 4 secrets below if you want to have an award-winning website:

  • Using White Space To Your Advantage: When your audiences view your site, the website should be user-friendly and sophisticated. Utilizing white space throughout your site can highlight key elements and make the content pop. Having a simply-designed website that has plenty of white space will make your audience want to stay and explore.
  • User-Friendly Homepage & Navigation:  Make sure your products/services are accessible on the homepage and ensure the navigation bar is intuitive and conspicuous to use on both mobile and desktop platforms. The 3-second rule is one way to test your website and to see if it’s top notch! Make sure all text is clear and easy to understand. Only show a few quality graphics on each page and content that will catch your readers’ attention.
  • Having Customer Reviews / Offers & Promotions: When having an e-commerce site it’s wise to have a few positive reviews your customers have left for you. You could also have a few specials going on, and have coupons/ promotions posted to your site. This gives your readers that extra incentive to take things to the next step in wanting to purchase a product from you.
  • Responsive Design: Having a responsive design allows you to have content to be viewed on any screen; this includes both desktops and mobile devices.

If you have questions on how you can have an award winning website, give Windy City Strategies a call!

Leave Your Internet Marketing Campaign To The Professionals At Windy City Strategies

When creating an effective Internet marketing campaign, especially when you wish to increase traffic and sales for your business, can be daunting and requires a lot of time and effort to accomplish. This is why it is important to leave your Internet marketing campaign to the professionals at Windy City Strategies.

Content Marketing

Content marketing has made one of the biggest jumps in importance ever, given the potential for natural link creation this tactic provides.  If you don’t yet have a company blog or a content marketing strategy in place, all you have to do is contact Windy City Strategies, and we can get one started for you right away!

Branding

Google hasn’t shied away from sharing its love of big brands.  From the search giant’s standpoint, this makes sense, as customers are often more likely to report positive user experiences on branded sites than on their “no name” competitors.

Unfortunately, this isn’t always good news for smaller websites, who may have lacked the budget, resources, or the ability to develop their brands in the past. If you find your business in this position, be sure to consult with Windy City Strategies to find the best branding solutions for your specific business.

Pay-Per-Click Advertising

If you are looking to drive traffic to your site, and want it fast, then a pay-per-click (PPC) advertising campaign may be just what you are looking for. With PPC, however, there is a steep learning curve that can be associated with this marketing method, so it is important to take heed of the resources and advice that a professional PPC company, like Windy City Strategies, can offer on how to manage these campaigns affordably and effectively.

For more information on how Windy City Strategies can help you and your business with a customized Internet marketing campaign, contact us today!

Allow Windy City Strategies To Take Care Of Your Marketing Needs

Creating an Internet marketing strategy that not only meets your business’s needs, as well as increases traffic and sales for your business, can be a daunting and challenging task. This is why it is important to leave it to the professionals and allow Windy City Strategies to take care of your Internet marketing needs today!

Blogging and Content Marketing- Content marketing has made one of the biggest jumps in importance ever, given the potential for natural link creation this tactic provides.  If you don’t yet have a company blog or a content marketing strategy in place, you simply contact Windy City Strategies to get one started!

Branding and Marketing- Google hasn’t shied away from sharing its love of big brands.  From the search giant’s standpoint, this makes sense, as customers are often more likely to report positive user experiences on branded sites than on their “no name” competitors.

Pay-Per-Click Advertising- If you’re in the market for fast traffic, you simply can’t beat pay-per-click (PPC) advertising.  However, given the steep learning curve that’s sometimes associated with this marketing method, you’d be wise to take heed of the resources and advice Windy City Strategies can offer on how to manage these campaigns effectively.

For more information on how Windy City Strategies can help boost your business with our Internet marketing campaigns and our customized websites, contact us today.

Seek The Help Of A Professional Internet Marketing Firm

Deciding to implement an Internet marketing strategy in order to gain more online exposure, which in turn will increase traffic and sales to your website and business, can be a challenging task. For this reason alone, you may wish to seek the help of a professional Internet marketing firm, like Windy City Strategies, in order to help ensure your Internet marketing campaign is not only right for your specific business needs, but is effective as well!

Pay-Per-Click Advertising

If you’re in the market for fast traffic, you simply can’t beat pay-per-click (PPC) advertising. However, given the steep learning curve that’s sometimes associated with this marketing method, you’d be wise to take heed of the resources and the advice that Windy City Strategies can offer, especially when it comes to managing these campaigns effectively.

Blogging and Content Marketing

Content marketing has made one of the biggest jumps in importance ever, given the potential for natural link creation this tactic provides.  If you don’t yet have a company blog or a content marketing strategy in place, you must contact Windy City Strategies to get one started!

Branding and Marketing

Google hasn’t shied away from sharing its love of big brands.  From the search giant’s standpoint, this makes sense, as customers are often more likely to report positive user experiences on branded sites than on their “no name” competitors.

Unfortunately, this isn’t always good news for smaller websites, who may have lacked the budget and/or resources to develop their brands in the past.  If you find yourself in this position, be sure to talk to Windy City Strategies to find the best branding solutions for your business.

Link Building

Link building remains important, but it’s safe to say that this aspect of SEO has changed more than any other.  If you’re concerned that your link building techniques may be out-of-date, the it is important to turn to a professional like Windy City Strategies who can help to ensure your are up-to-date with your practices.

Hire a Professional When Diving Into Internet Marketing

When dealing with internet marketing and SEO to increase traffic and sales for your business, there can be a lot to handle.  Allow the professionals to dive into this with you!

Link Building

Link building remains important, but it’s safe to say that this aspect of SEO has changed more than any other.  If you’re concerned that your link building techniques may be out-of-date according to new SEO best practices, turn to a professional like Windy City Strategies.

Blogging and Content Marketing

Content marketing has made one of the biggest jumps in importance ever, given the potential for natural link creation this tactic provides.  If you don’t yet have a company blog or a content marketing strategy in place, you simply contact Windy City Strategies to get one started!

Branding and Marketing

Google hasn’t shied away from sharing its love of big brands.  From the search giant’s standpoint, this makes sense, as customers are often more likely to report positive user experiences on branded sites than on their “no name” competitors.

Unfortunately, this isn’t always good news for smaller websites, who may have lacked the budget, resources, or wherewithal to develop their brands in the past.  If you find yourself in this tenuous position, talk to Windy City Strategies to find the best branding solutions for your business.

Pay-Per-Click Advertising

If you’re in the market for fast traffic, you simply can’t beat pay-per-click (PPC) advertising.  However, given the steep learning curve that’s sometimes associated with this marketing method, you’d be wise to take heed of the resources and advice Windy City Strategies can offer on how to manage these campaigns effectively.