Tag Archives: Blogging

Creating An Award-Winning Website

When creating a website, web design has five key tenets: content, appearance, usability, standards compliance and feature functionality. An award-winning site must be easy to navigate through, no bugs, visually-stunning, seamless to use, and must be filled with information that is worth consuming. Follow the 4 secrets below if you want to have an award-winning website:

  • Using White Space To Your Advantage: When your audiences view your site, the website should be user-friendly and sophisticated. Utilizing white space throughout your site can highlight key elements and make the content pop. Having a simply-designed website that has plenty of white space will make your audience want to stay and explore.
  • User-Friendly Homepage & Navigation:  Make sure your products/services are accessible on the homepage and ensure the navigation bar is intuitive and conspicuous to use on both mobile and desktop platforms. The 3-second rule is one way to test your website and to see if it’s top notch! Make sure all text is clear and easy to understand. Only show a few quality graphics on each page and content that will catch your readers’ attention.
  • Having Customer Reviews / Offers & Promotions: When having an e-commerce site it’s wise to have a few positive reviews your customers have left for you. You could also have a few specials going on, and have coupons/ promotions posted to your site. This gives your readers that extra incentive to take things to the next step in wanting to purchase a product from you.
  • Responsive Design: Having a responsive design allows you to have content to be viewed on any screen; this includes both desktops and mobile devices.

If you have questions on how you can have an award winning website, give Windy City Strategies a call!

Helpful Tips To Make Your Blog Successful And Effective

Writing a blog for your business has become an effective way to market your brand. In order to help your blog to be successful and effective, Windy City Strategies has some helpful information and tips for you.

Blog often. Writing as little as one blog per week, to as many as one per day, will help boost your online traffic, bringing more visitors to your website. In order for your blog to be effective, be sure keep your blog content updated with new information, preventing you from dropping in the search engine rankings with Google, Yahoo and Bing.

Create links. Using links within your blog posts will help you get picked up by these search engines and gives you the opportunity to link back to the home page of your company’s website. The higher you are on the search engine rankings list the more likely it is for customers to find you.

Create pages. Every time you post a blog article on your website, that means there is one more indexed page being added to your site. This will give you an increased opportunity for you to, once again, rank higher in the search engines.

Switch up the content. Talking about different topics, providing helpful tips, or writing a DIY tutorial, are all ways to keep your blog interesting to the reader. By sharing this information, it not only helps the customer by reading about your expertise on the topic, but it helps you increase your visibility online.

Connect with your customers. A blog allows your customers the ability to see a side of you or your company that they otherwise wouldn’t have seen. If you personalize the words you share in each blog, it gives customers a chance to see that you’re not just a company, and that there are people behind that company to make it possible.

Keep it interesting and engaging. In order for the reader and to know enough information about your topic, you must keep your blog interesting and informational. Writing an effective blog that leaves the reader wanting to know more is a writing style to strive for.

For more information on how to create an effective and successful blog for your website, contact Windy City Strategies today!

Seek The Help Of A Professional Internet Marketing Firm

Deciding to implement an Internet marketing strategy in order to gain more online exposure, which in turn will increase traffic and sales to your website and business, can be a challenging task. For this reason alone, you may wish to seek the help of a professional Internet marketing firm, like Windy City Strategies, in order to help ensure your Internet marketing campaign is not only right for your specific business needs, but is effective as well!

Pay-Per-Click Advertising

If you’re in the market for fast traffic, you simply can’t beat pay-per-click (PPC) advertising. However, given the steep learning curve that’s sometimes associated with this marketing method, you’d be wise to take heed of the resources and the advice that Windy City Strategies can offer, especially when it comes to managing these campaigns effectively.

Blogging and Content Marketing

Content marketing has made one of the biggest jumps in importance ever, given the potential for natural link creation this tactic provides.  If you don’t yet have a company blog or a content marketing strategy in place, you must contact Windy City Strategies to get one started!

Branding and Marketing

Google hasn’t shied away from sharing its love of big brands.  From the search giant’s standpoint, this makes sense, as customers are often more likely to report positive user experiences on branded sites than on their “no name” competitors.

Unfortunately, this isn’t always good news for smaller websites, who may have lacked the budget and/or resources to develop their brands in the past.  If you find yourself in this position, be sure to talk to Windy City Strategies to find the best branding solutions for your business.

Link Building

Link building remains important, but it’s safe to say that this aspect of SEO has changed more than any other.  If you’re concerned that your link building techniques may be out-of-date, the it is important to turn to a professional like Windy City Strategies who can help to ensure your are up-to-date with your practices.

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SEO Techniques You Should Think About

SEO techniques may sound a little funny for the New Year. But content and search engine optimization is still hand in hand. You wonder what’s the point of high quality writing that will probably just end up on page 25 of Google’s search results, and nobody is going to go that far into those pages. If your material isn’t worth the read, and doesn’t serve that purpose, your page rankings will not do you much good.

Being the online writer, the key to create quality content that people are going to want to read and for search engines to want to index it. If you do this right you are bound to feel successful on the web. Follow these next couple techniques to work into your digital marketing plan.

Using A Calendar — Planning is very important especially when you are the online marketer! This is why you need a content calendar, when creating this it enables you to plan and visualize the writing activity for the year. It will let you be able to plan around important dates, and maintain publishing consistency, which is very important for readers and SEO.

When creating this calendar it also forces you to research topics and your keywords. Since you’re the one writing all your headlines in advance, you have the view on your content, and it’s unlikely you will repeat yourself. If you do this correctly your pages and site will start to attract and retain more visitors then you had before.

Creating Outlines — Creating your detailed outlines for your blogs and articles in advanced it does save you time, effort and enables you to structure your content for better readability. Makes you think about the message that you are trying to convey in your SEO writing, and can help avoid you from fluffing.  Your outline will contain the three elements: a SEO headline that will pack a punch, a hierarchy keyword subheading, and the main message.

Writing To Your Viewers — A lot of business today are still churning out articles for search engines. Yes SEO really does matter, but finding you content and engaging with it are two different things. For example, a prospect runs a search and comes across your page, opens the page up, then reads the first two sentences and scans the rest of the page. SEO doesn’t buy your services, products or ideas the viewers do. If you have highly optimized content that is unpersuasive, incoherent or boring, your SEO writing is going to look like it was written for search bots. You want to write for your prospects, and optimize your content with good keywords when you are done.

Incorporating Keywords — Everyone in the business world should know the value of using keywords. What they don’t know is that how you use them can affect your rankings and user experiences. Looking at it from an SEO perspective, keywords are not as important as they use to be, but relevance, density and prominence do matter. The questions you need to be asking yourself are:

  1. Do you have main keyword(s) in your heading and at least one subheading that are close to the beginning as possible?
  2. Have you been able to maintain a safe keyword density?
  3. Have you incorporated LSI keywords or long tail phrases?

These are important questions to ask, so you can see what you are doing correctly and what you’re missing.

Using Pictures — This wouldn’t be considered a writing technique, but it can bring your SEO writing to life. Using images to complement your text can increase the likelihood that readers will read and engage with your content more. Everyone is naturally drawn to pictures. Picture quality is very important! If you have pour quality images this can potentially turn away readers and potential customers even. Using images can boost your SEO and if you do this correctly you can generate traffic and boost those rankings up.

For more information about SEO techniques contact Windy City Strategies!

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Predictions On SEO And Medical Websites

Staying ahead of changes that happen in the world of online marketing is a large part of success, when working with medical practices and plastic surgeons. Many practices have fallen over 18 months to Google’s major algorithm updates. Plastic Surgeons websites have jumped up in rankings, which for the other competitor’s sites are penalized. Having top-notch content for your medical professional’s sites is very important.

Having A Non Responsive Medical Site

Google has tested results for mobile users, and studies show that mobile visitors are likely to revisit mobile-friendly sites. Sixty seven percent of users are more likely to buy from a mobile friendly experience and then about sixty one percent are likely to leave a site that is not mobile friendly. If you are, a plastic surgery websites does not respond very well you will lose your ranking and patients.

Brand Mentions Across Social Media 

The quality of links will continue to grow every day, if you do not know what link building is, here are a few things you l should about the different channels.

#1. Many people go out to contact link builders, most companies have website overseas, and these sites have tens of thousands of websites. Most sites are related to gambling or other non-related topics that do not even go with a plastic surgeon.

#2. Produce top-notch content for you medical and do your best to make it published all over. The more popular your practice is the more it has going to be on Google.

For more information about predictions on SEO and medical websites, contact  Windy City Strategies. 

Hire a Professional When Diving Into Internet Marketing

When dealing with internet marketing and SEO to increase traffic and sales for your business, there can be a lot to handle.  Allow the professionals to dive into this with you!

Link Building

Link building remains important, but it’s safe to say that this aspect of SEO has changed more than any other.  If you’re concerned that your link building techniques may be out-of-date according to new SEO best practices, turn to a professional like Windy City Strategies.

Blogging and Content Marketing

Content marketing has made one of the biggest jumps in importance ever, given the potential for natural link creation this tactic provides.  If you don’t yet have a company blog or a content marketing strategy in place, you simply contact Windy City Strategies to get one started!

Branding and Marketing

Google hasn’t shied away from sharing its love of big brands.  From the search giant’s standpoint, this makes sense, as customers are often more likely to report positive user experiences on branded sites than on their “no name” competitors.

Unfortunately, this isn’t always good news for smaller websites, who may have lacked the budget, resources, or wherewithal to develop their brands in the past.  If you find yourself in this tenuous position, talk to Windy City Strategies to find the best branding solutions for your business.

Pay-Per-Click Advertising

If you’re in the market for fast traffic, you simply can’t beat pay-per-click (PPC) advertising.  However, given the steep learning curve that’s sometimes associated with this marketing method, you’d be wise to take heed of the resources and advice Windy City Strategies can offer on how to manage these campaigns effectively.

Stay In Touch With Social Marketing

As many business owners already know, marketing on social networks is crucial to your business.  This is very much a vital part of building and keeping relationships.  Marketing automation can almost double your social marketing effect.  With strategies like these and the help of Windy City Strategies, social marketing can help you build and maintain lasting, personalized relationships with your customers.

If your social marketing is fully integrated with your marketing automation, you can also use it to develop relationships with early-stage prospects, gather data, nurture leads, and turn customers into advocates.  Featured below are ways that marketing automation can amplify the power of your social marketing.

Stay in touch and run social marketing.

With frequent blogs and press releases, our system makes social engagement simple, allowing organizations to place polls on any Facebook tab or company landing page.  Polls are an easy way to collect contact information, and if a visitor shares your content, your marketing automation can also collect that data, which will be tied to their record as a known lead.

Map social engagement to your sales funnel.

If you are mapping engagement to every touch point throughout the sales funnel, you can see clearly how each moment of engagement affects each prospect.  If your social applications are integrated into your marketing automation, you can track individual leads (and customers) as they interact with your campaigns.

A Blog about Bloggimg

There are many reasons why your business should have a blog.  To start off, blogs allow you to be simple and straightforward when writing about your business.  Unlike a formal business letter, you can get really simple and down to earth with blogs.  With that, simply listed below are 19 more reasons why your business should have a blog.

Enjoy!

  1. A blog is a simple, easy-to-use platform for connecting with and sharing timely and relevant information with customers.  It’s your direct communication channel.

  2. Your blog fuels SEO.  Search engines love valuable content and will reward you for it.

  3. You don’t have to be a professional designer.  Many blogging platforms like WordPress are people-friendly and don’t require any real graphic skills.

  4. 60% of businesses who blog acquire more customers, according to a recent HubSpot survey.

  5. Your blog is the heart of all of your content marketing efforts.  It’s fodder for Facebook, Twitter, LinkedIn, email newsletters, e-books, etc.

  6. It gives your company a voice.  A blog creates a place to talk about new products, or services, comment on timely news topics or market trends, and share company initiatives beyond your website.  It’s also the place let your brand’s personality shine and show people what you’re all about.

  7. Blogs share your expertise.  How else will you position yourself as a subject area expert and thought leader?

  8. A blog creates a two-way conversation with customers, prospects and industry peers.  It encourages interaction, comments and feedback. Make sure you reply to all comments!

  9. It can be fun.  Blogging can be energizing, stimulating, and something you look forward to.

  10. Blogging makes you think…about newsworthy topics, your industry, your customers and the world around you.

  11. A blog keeps you focused on your content marketing strategy.  You must create a schedule and stick to it to continuously deliver purposeful content.

  12. It creates free PR.  Business bloggers are often interviewed by journalists as industry experts.  Get some press!

  13. A blog builds confidence, relationships and sales.  Customers will look to you as a reliable resource for information on your industry;  Then come to you to buy.

  14. Blogging sharpens your business focus.  To create a blogging strategy you must define who you are blogging for and why.  A blog with no focus attracts no readers.

  15. Helps you stay ahead of the curve.  You have to stay on top of news, trends and competitors to be a successful blogger.  It helps you be a leader, not a follower.

  16. You can tell your brand story.  A blog is a great place to offer more insight into your company, philosophy, employees, and ideas.  Tell your customers why you’re in business and how you can help them.

  17. Blogs are cost-effective marketing investments.  Every post you publish is a long-term asset that helps build brand awareness and promote your expertise, products and services.

  18. Gives you insight into your audience.  Blog analytics allow you to track readers, links, popular topics, shares and comments.  You can even tell what day of the week your visitors prefer to stop by.

  19. Blogging is inspiring.  You’ll start to see ideas all around you…talking with friends and colleagues, watching movies, reading, and just walking down the street.

Perhaps the best part about a blog is that you do can hire real working professionals who known the entire concept of your business and will work with you to create the perfect blog for your business.  Windy City Strategies will do just that.  We specialize in internet marketing strategies, knowing that blogging is one of them.

The 3 Most Effective Strategies

You have finally created your companies website!  Great, now what to do now?

A website is completely pointless without visitors.  Likewise, a business is completely pointless without customers.  You will make ore sales with more traffic to your site.  A simple concept that’s difficult to achieve.  Just like you would only trust a trained lifeguard to supervise your kids at the pool, you should seek out a trustworthy trained professional to help you achieve maximum traffic (and maximum profits) to your site.

Windy City Strategies offers quality services and techniques that will expand your business and increase the amount of people that visit your website.

The 3 Most Effective Strategies are Listed Below:

Search Engine Optimization (SEO) is the process of increasing your website’s visibility in search engine’s organic results through optimizing your pages with the keyword phrases people are likely to search for.  How often do you look past the first couple of pages when searching on Google?  Most people don’t even look past the first page when searching.  This means that unless your site is on the first page, you are losing potential customers.  Though often time consuming, SEO is an important strategy to increase the amount of traffic on your site.  If you haven’t already optimized your website for search engines, it might take several months to see significant results with SEO.

Blogging allows you to offer original content on your site that draws new visitors.  When you write a blog for your website, you are constantly posting new pages that Google recognizes.  The more pages you have, the higher Google will put your website on the result pages.  You can even make links inside of your blog that allow direct links to your website and add more pages to your site.  Creating links withing a blog will also give viewers the opportunity to find your website while searching for something else that you happened to blog about.

Pay Per Click (PPC) uses internet advertising to bring in traffic to your website from search engines like Google.  It is the easiest way to improve your rank on the result list of a search engine.  Every time someone clicks on your website, you pay a fixed amount to the company providing you the service.  Your website will appear in front of your competitors on the search engine results as an ad.  Although it is the easiest way to gain more traffic, it is difficult to set up if you are not knowledgeable on the subject.

Contact an experienced internet marketing company today that will allow you to sit back with ease and watch the flow of new customers trafficking on your website.  Windy City Strategies can make that happen.

Connecting Business to the Consumer Via Internet

Creating a personal relationship and keeping costumers updated on current events, products, and promotions is a very important part of running any business.  Thankfully, with the proper use of social media and internet marketing, all this and more is possible.

Building public relationships

The Internet provides an important platform for building and stabilizing relationships with customers. When a customer has purchased a service or product from a business online, from that purchase a business can ensure a relationship with the customer by sending a follow-up email to confirm the transaction, thank the customer, and inform the customer of other goods they may be interested in purchasing that the business can provide.  This allows a business to take in extra revenue and build that oh so important relationship with the consumers.  Blog creation can ensure that you will always be available to satisfy any customer’s needs and offer more of a business’s services or products to its devoted customers.

The Social Media advantage

Marketing on the internet allows your business to take advantage of the growing importance of social media.  According to an article on the Harvard Business School Executive Education website, a group of consumers that responded most strongly to the influence of social networks generated increased sales of around 5 percent.  Businesses should take advantage of this type influence on consumers by incorporating social networking tools in your Internet marketing campaigns.  When companies issue press releases  they increase their chances of being more well known to the public.  Higher publicity means more business.

Windy City Strategies is a professional and personal company that can provide your business with all of the necessary internet marketing strategies that will allow your company to build personal relationships with the public and stay in touch through social media.