Tag Archives: Apple

Facebook Earnings Increase

Facebook has had a major increase with many people using this website, but it still has to grow in both numbers of users and revenue. The major reason Facebook has seen a decrease is from people accessing Facebook on a mobile device, rather than using it on a desktop computer.

Facebook recently released their second quarter earnings for the year and the findings reveal that the number of active mobile users have increased by 51% over the last year to 819 million monthly users. Ever since Facebook updated its strategy in mobile advertising, there have been more that 1 million active advertisers, many of them including local businesses. This creates a great opportunity for not only these companies but a little bit of hope for our economy.

As for advertising, the numbers shot through the roof with an astounding $1.8 billion in revenue, which is a 61% increase from last year.  Almost half of the money that was earned from advertising, which was $1.6 billion, came from mobile advertising.

According to Facebook CEO Mark Zuckerberg, “People on average are spending more time on Facebook than ever before.” The numbers are there to prove it, showing that users spent over 20 billion minutes on Facebook during the month of June.

For more information about Facebook for your business, contact Windy City Strategies.

Google Gets Personal

Thought Google was smart enough to answer just about any question that came to mind? If you didn’t think that before you should now. Today Google announced a new feature that will be implemented when using the search tool. It allows you to find your own personal information through Google search. Google will now enable you to get information regarding airplane flight numbers, reservations at a restaurant, or the tracking number for a package delivery you are expecting.

Instead of this being a multiple step process to get information for any of the following listed above, Google has created a one-step process where you can get all of that with the click of a button.  When you use this new feature there is one thing to keep in mind.

Google has to be pulling this data from services that the user uses such as Google+, Gmail and Google Calendar. Google notes however, that you must be signed in to one of the previous accounts mentioned in order for this feature to work. Much of this information is pulled from your Gmail account with the exception of photos, which are pulled from your Google+ account.

Any user will have access to this new feature and will be available on any platform including desktop, tablet or mobile device.

Keep yourself informed with all the latest technology updates from Google, Apple, Microsoft, Facebook and more through Windy City Strategies.

Google is North America’s Favorite Search Engine

Google is by far the most popular search engine in the US accounting for more than 25% of the Internet traffic. That makes Google more popular than Facebook, Netflix and Twitter combined.

It is typical for Netflix to eat up more bandwidth than Google for a few hours each day, but the streaming video site’s peak traffic occurs just during “prime-time” hours. Google still averages a larger chunk of Internet traffic during the entire day. In a recent survey it has been discovered that Google is growing faster then the Internet as a whole. The last study in 2010 showed the Google only represented 6% of the Internet traffic.

Google has seen an alarming growth from mobile devices as well. The company commands the largest chunk of the smartphone and tablet markets with its Android devices, and those devices all regularly check in with Google for updates throughout the day. Smartphone runner-up Apple’s default search engine is Google, which adds to Google’s Internet traffic share.

Google is not only the most popular search engine for users, but for businesses well for marketing purposes. It takes up early 85% of searches world wide on a daily basis. Business now more than ever are drawn to Google for it’s amazing marketing capabilities and it’s overall presence as the top search engine.

By Alisha Lowans

The Magic Has Died

Steve Jobs, Apple’s chairman of the board, and former CEO has passed away after a long bout with pancreatic cancer at the age of 56.

Not only does the death of a beloved figure remind us of our own mortality, but there is a real and present fear that Willy Wonka has died – that there’s no one else in the entire world who invents the beautiful future like him – and we’re terrified there’s no one else who can.

Apple has released the email that now CEO Tim Cook sent to the company’s staff alerting them of the news:


I have some very sad news to share with all of you. Steve passed away earlier today.

Apple has lost a visionary and creative genius, and the world has lost an amazing human being. Those of us who have been fortunate enough to know and work with Steve have lost a dear friend and an inspiring mentor. Steve leaves behind a company that only he could have built, and his spirit will forever be the foundation of Apple.

We are planning a celebration of Steve’s extraordinary life for Apple employees that will take place soon. If you would like to share your thoughts, memories and condolences in the interim, you can simply email rememberingsteve@apple.com.

No words can adequately express our sadness at Steve’s death or our gratitude for the opportunity to work with him. We will honor his memory by dedicating ourselves to continuing the work he loved so much.


How Apple Wins By Being “Stupid”

Steve Jobs has vision. Vision to see what customers will want years before they have any idea they want it. And that vision has caused Apple to make some seemingly crazy business decisions over the years – that only look brilliant in hindsight.

One of the strangest ones is their lack of transparency. Everywhere else in business, we are learning that transparency, openness and honesty leads to the greater good. But Apple has remained the paranoid-schizophrenic leader in the tech world. They hyper-control everything. They started their own line of retail stores to control the distribution. They’re the master of secrets. They micromanage the “uncontrollable”. For the vast majority of businesses, this is the ultimate recipe for disaster. Somehow, under Apple’s leadership, it thrives.

Apple also never plays the price wars. They never sacrifice quality to attract the masses at a lower price point, and they still make their products go mainstream.

The folks at Apple are perfectionists. Their goal is perfection. For every other tech company, it would straight-jacket them. For Apple, being crazy is crazy smart.

iTunes Match Tough to Justify in a Post-Spotify World

When iTunes’ solution for cloud-based music was revealed a while back, it raised some eyebrows. This paid solution to cloud music seemed like it might be a tough sell. And now that Spotify has come out, the online music streaming service that lets you legally stream virtually any song on-demand, free of charge – it almost seems ridiculous.

What iTunes Match does is complete your song library – completely in iTunes. No matter where you purchased the album from, if you pay an annual fee, you can stream those songs wherever you are, via iTunes.

Apple does have a great relationship with the record labels, but perhaps that’s why they’re living in a fantasyland right alongside them?

Apple Plays Hardball with Financial Times App

It’s iWay or the highway.

That’s the message the Financial Times has learned after their iPhone and iPad apps have both been pulled from the App Store. This after refusing to comply with Apple’s new terms and commitments regarding in-app subscription payments. Financial Times claims that their beef with Apple isn’t the 30% cut that Apple takes on in-app purchases, but Apple’s control over subscriber data.

So, the Financial Times has called Apple’s bluff, and are now directing their readers to a proprietary Web app. This will be an incredibly interesting case study to look at moving forward – determining whether or not periodicals can live and thrive outside of iOS.

Steve Jobs Resigns as CEO of Apple Freaking Tech Nerds Out

Many of you were personally affected by the news that Steve Jobs was resigning as CEO of Apple for medical reasons.

Many of you didn’t understand why the rest of us cared so much.

Here’s the only analogy I can think of that best explains it. Imagine you love candy more than anything else, and Willy Wonka just died. There’s no one else in the entire world who invents the beautiful future like him – and we’re terrified there’s no one else who can.

Jobs seems to be putting his full support behind Tim Cook, who has been acting CEO since Jobs’ leave of absence back in January. But we don’t know anything about Cook. This isn’t a business-as-usual company, where any brilliant business executive can do a great job.

Jobs had remarkable vision. He could see into the future and come back with its creations. And I’m personally scared that the tech toys market is going to come to a screeching halt.

Where is Apple in the Streaming Wars?

It is just me, or has Apple seemed a little bit behind in the online streaming wars?

Apple TV was/is a mainstream bust, with extraordinarily limited content. Yet, here come the rumors about Apple running with a Netflix competitor. Ok, but it’s a little late, isn’t it? You’re way behind Google and Amazon already – who are both light years behind Netflix.

Historically, Apple has created brand-new technology. So, if Apple creates a much much better Netflix, they might win. But, if it’s simply a limited version of the same? Or perhaps they’re simply trying to keep their own market from making the same leap they’ve been so great at convincing others to make over the years by offering what no one else does?

Microsoft’s Amy Winehouse Social Media Gaffe

Whenever an individual or business makes a terrible mistake using social media, we at Windy City Strategies want to make sure we call it out, in order to help us all avoid similar social media gaffes in the future.

Today’s lesson comes at the expense of Microsoft, who shortly after the tragic death of singer Amy Winehouse, tweeted, “Remember Amy Winehouse by downloading the ground-breaking ‘Back to Black’ over at Zune…” with a link to their Zune music service. C’mon Microsoft.

You could have been more subtle than that. After all, her album sales increased 37 times after her death, jumping to the top of the charts. Apple simply posted an image of Winehouse on the front of their iTunes store with the caption, “Remembering Amy Winehouse.” Amazon posted a brief obituary and a link to her music.

All similar tactics. But, Microsoft’s just wasn’t subtle enough.