Debating on whether to implement SEO on your website or pay per click as a form of internet marketing has just gotten easier according to new statistics. Seeing your content show up in googles natural listings is a hard task to accomplish. More and more businesses are favoring paid listings than the alternative.
A new Paid & Organic report in AdWords has been created by Google to help companies get more for their money when it comes to paid ads. The purpose of this Paid & Organic report allows you to see the difference between paid advertising, natural listings or both. According to a digital marketing firm, IMPAQT, and Google, who were involved in the testing, “The paid & organic report has been incredibly useful in understanding the interaction between paid and organic search, and the overall synergy when they are working together.”
When comparing paid searches to organic searches, paid search came out on top for pages per visit, percent conversion and average order size. Based on the findings of this study, it is clear that paid businesses are getting more out of the paid searches.
One reason why organic searches are more difficult to achieve is because Google offers more of a variety of results which creates less natural listings. Businesses are also not as likely to link out or allow other links to come towards them. Many are finding out that relying only on traditional listings is not a realistic goal and can have a negative effect depending on the circumstances.
The latest round of Google Panda updates – algorithm updates that affect the universal search engine rankings – have bitten again. This latest update, dubbed “2.5”, has resulted in a new tumultuous list of winners and losers.
The losers? Press release distribution sites, e.g. PRNewswire and BusinessWire. The winners? Google sites, including YouTube and Android.com.
Unfortunately, it’s a little hard to figure out the rhyme and reason to the winners and losers list, without understanding specific company practices. Industry thought leaders claim that authorship markup should be your next step if you are struggling to avoid Panda bites, as Google seems to be ever more concerned with original authorship of content. And dare I take a leap when looking at the winners list and say that Google is valuing video more and more?
The new iPhone 5 due this Fall is getting the majority of news time lately. But, what’s flying under the radar is the “iPhone Lite“, a cheaper and affordable iPhone designed specifically for consumers in developing countries.
At this point though, discussing specific features would be purely speculative. But, in terms of how to keep costs down, what could the iPhone Lite lose? Industry insiders say that a cheaper shell and overall construction and losing internal memory altogether could do a lot.
So, the question is, will the iPhone Lite come to America, or focus on China and other still developing countries? And, if launched in America, the iPhone Lite is priced equivalent to Android models, could Apple’s market share regain the lead once again?
As the tech community continues its evolution to a universal standard of Web programming (think HTML5), the new world of mobile operating systems is already starting out completely fragmented.
Let’s say you decide to make an app. Well, you have to decide who you’re going to make it for. Because if you want your entire customer base to enjoy the fruits of your labor, you can’t just make it for Apple. (<– like that pun?)
Because Apple’s iPhone App Store sells 33 million App downloads each day. But Google’s Android App Store sells nearly 17 million a day. Plus Blackberry, Nokia, Palm and Microsoft. And your decision becomes not what kind of app are you developing, but who won’t get to use it.
When Apple said “no” to Flash video on their mobile devices, many experts thought they were being shortsighted. Why would you give up something so popular?
Well, despite flash not being playable on iPhones and iPods, Apple devices still dominate the market in overall mobile video usage with 80% of video views being spread out between the iPhone, the iPod touch and the iPad. Experts claim that this is because content producers and distributors focused primarily on these first-to-market devices, and are only now working on increasing their Android market penetration.
The next stat video content producers are looking for is how soon will mobile devices beat out home wired devices in terms of overall video penetration. And does a more compressed video format need to evolve to service this ever-streaming market?
Just like the iPod inspired the MP3 industry, the iPhone sure can take credit for inspiring the smartphone industry – but Android is looking to dominate it.
100 million Android devices are now active worldwide. Through 36 OEMs and 215 carriers. And 400,000 devices are being activated each day. These are significantly bigger numbers than Apple can tout. Plus, with a much more open app market (you can decide whether that’s a good or bad thing) touting 200,000 available apps and more than 4.5 billion app installations to date, Android is playing to win.
Apple may be the world’s most valuable brand. But Google is determined that Android will be the most valuable mobile platform.
Google Goggles was designed to be your digital eyes – allowing you to see more than what’s really in the real world. And with the latest release of Google Goggles 1.4 for Android devices, the real world just got a whole lot “realer”.
With enhanced search history, improved results, and updated business card recognition. The search history improvements mean you can now make personal notes on specific results and share that history with friends. When Google Goggles returns no image match, or a poor result, you can help Google Goggles learn by tagging your image to improve their recognition database.
And now, Google can recognize business cards for that they are, and automatically index this information in your digital Rolodex.
Now we’re getting into the fun, legally-tricky aspect of digital books. Eligible Amazon Kindle books can now be loaned to individuals, one time, for a period of 14 days. This borrowee does not even need to own a Kindle. They can use any free Kindle reading application for either the PC, MAC, iPhone, iPad, Android and Blackberry. The lender is unable to read the book during this loan period.
Not all e-books are lendable. That right is left up to the book publisher. And you will see “Lending: Enabled” on those specified books. This is very cool, but expecting a friend to read any length book in 14 days seems a bit unfriendly. All in all, however, this a very cool step forward in our digital pirate-free future.
The app development craze could very well be the last big development push since the dot-com boom a decade ago. Never before have so many people, businesses and industries dropped everything to become app guys. Because that’s where they think the future’s heading. And specifically, many of these app developers are sticking to iOS development, the Apple mobile operating system. Even after Android’s recent push to become market leader. Why?
Because overall app revenue still places Apple as the industry leader. In fact, despite Android’s growing market share lead, Apple’s app revenue still beats out Android’s, 47% to 36%.
Rich people buy Apple. The rich are more likely to pay for apps. If that’s where the money is, that’s what the app developers are going to build for. It’s as simple as that.
I actually didn’t see this coming. An off-site non-proprietary app store. This is really interesting.
Because Amazon isonline shopping. That’s where you buy most everything else. So why wouldn’t you buy your apps there? After all, for those of us who still prefer navigating on a bigger screen, it’s easier to find new apps. And with Amazon’s App Store, I can purchase an app and have it automatically start loading on my mobile device. It’s seamless. So, why would I learn a new retailer? The Android App Store. The Apple App Store. No, I’m already at Amazon for everything else.
Is this a sign that Amazon has officially Walmart’d the Web?
But just in case this convenience isn’t enough to get those already sold on the propretiary app stores, Amazon is also releasing original content as well, including Angry Birds Rio for the Android device. Yeah, that ought to do it.
WINDY CITY STRATEGIES
Windy City Strategies is a full service Internet marketing company that helps businesses of all sizes succeed online. We specialize in pay per click management, search engine optimization, website design & Internet marketing consulting.