Tag Archives: adwords-search-funnel

The 3 Most Effective Strategies

You have finally created your companies website!  Great, now what to do now?

A website is completely pointless without visitors.  Likewise, a business is completely pointless without customers.  You will make ore sales with more traffic to your site.  A simple concept that’s difficult to achieve.  Just like you would only trust a trained lifeguard to supervise your kids at the pool, you should seek out a trustworthy trained professional to help you achieve maximum traffic (and maximum profits) to your site.

Windy City Strategies offers quality services and techniques that will expand your business and increase the amount of people that visit your website.

The 3 Most Effective Strategies are Listed Below:

Search Engine Optimization (SEO) is the process of increasing your website’s visibility in search engine’s organic results through optimizing your pages with the keyword phrases people are likely to search for.  How often do you look past the first couple of pages when searching on Google?  Most people don’t even look past the first page when searching.  This means that unless your site is on the first page, you are losing potential customers.  Though often time consuming, SEO is an important strategy to increase the amount of traffic on your site.  If you haven’t already optimized your website for search engines, it might take several months to see significant results with SEO.

Blogging allows you to offer original content on your site that draws new visitors.  When you write a blog for your website, you are constantly posting new pages that Google recognizes.  The more pages you have, the higher Google will put your website on the result pages.  You can even make links inside of your blog that allow direct links to your website and add more pages to your site.  Creating links withing a blog will also give viewers the opportunity to find your website while searching for something else that you happened to blog about.

Pay Per Click (PPC) uses internet advertising to bring in traffic to your website from search engines like Google.  It is the easiest way to improve your rank on the result list of a search engine.  Every time someone clicks on your website, you pay a fixed amount to the company providing you the service.  Your website will appear in front of your competitors on the search engine results as an ad.  Although it is the easiest way to gain more traffic, it is difficult to set up if you are not knowledgeable on the subject.

Contact an experienced internet marketing company today that will allow you to sit back with ease and watch the flow of new customers trafficking on your website.  Windy City Strategies can make that happen.

Today’s Market and Internet Marketing

Back in the day (which really wasn’t too far back) promotion was key to dominating the field of marketing.  Advertising on TV drove budgets and allowed advertisers to create clever commercials and intriguing marketing puns.  Knowing who and where to broadcast to was crucial as well.

Today, marketing is taking on a whole new turn with internet marketing and innovative technologies.  Digital technology has enabled us to re target consumers while surfing on the web.  Innovations like these have truly changed the way we view and use marketing for good.  It is important that companies take a hold of these strategies and smoothly move with the shift to new technologies.

This means that companies will have to learn to be more like publishers and learn content writing skills.  It also means that businesses will have to invest more time into marketing themselves online instead of thinking of some catchy phrase or introducing price promotions.  Like it or not, we’ve entered an are of technology savvy people whose window span to grab their attention is very small.  This means that the best way to get the new generation to pay attention to your company is to be the first, loudest, fastest, and have the most meaningful champagne out there.

How can a company accomplish that?  When someone looks something up online they wouldn’t even bother to scroll over to the second page.  If you want people to view your site or notice your advertisement, you need to make sure your listing is at the top of the list.  You can do this by hiring a professional and trustworthy company that specializes in internet marketing skills and search engine optimization.

Windy City Strategies is a successful business that will help put your company name at the top of the list.  WCS specializes in internet marketing strategies and allows you to compete (and potentially top) your competitors.  If you use Windy City Strategies to improve your business, and increase your companies revenue, you can be confident that your company is being clicked on and visited by many potential costumers.

Google Improving For PPC and Local Businesses

Just a few weeks ago, Google announced it has been brainstorming a few new ideas for features involving Google Shopping.  The plan is to create an emphasis on local merchants.  Local merchants include near by businesses , local storefronts, and availability for local product listing ads.

When someone searches for a product on Google, before the update, they may have seen a PLA from a local store.  They would most likely land on a local storefront page when they click it.  Once clicked, that someone would be able to browse the local store’s inventory.

Local availability and the local storefront for Product Listing Ads are mainly based upon the local product listings Google manages through their Google Merchant Center.  The Google Merchant Center lets retailers provide users with in the now items, pricing, and available information for each store location.

Retailers that wish to invest with this will pay for clicks on the Product Listing Ad to the local storefront, paying for the service by each click.  This is called a Pay Per Click program that allows businesses to only pay the company they are using for internet optimization each time their site is visited by a viewer.

With Pay Per Click (PPC) you know you are only paying for the services if your website is actually generating traffic, giving your business more cash flow.  At Windy City Strategies, we provide your customers with internet marketing strategies that really work, just like PPC.  We know how important it is that you business is seen and used by the public, especially local businesses.  This is why we strive to put you at the top of the list.  With PPC you will be generating traffic through your website, allowing people to take advantage of your goods and services, helping your business grow!


Google Introduces AdWords Search Funnels Reports

Google introduced the new Google AdWords Search Funnels, currently in beta, will help advertisers get through any complicated processes. If two or more clicks over the course of 30 days lead to sale, companies will now be able to recognize the sequence of events a lot easier.

An Inside AdWords blog had an entry explaining the new AdWords Search Funnels by saying; “AdWords Search Funnels are a set of reports describing the ad click and impression behavior on Google.com that leads up to a conversion. In addition to a Top Conversions report, Search Funnels consist of 7 reports including Assisted Conversions, First and Last Click Analysis, Time Lag, and Path Length.”