Tag Archives: adwords-marketing

Windy City Strategies Named One Of The Top Digital Marketing Agencies

Windy City Strategies was named one of the top 19 digital marketing agencies in the Chicago area for 2017 by Expertise.com.

In order to be at the top of the list, the digital marketing companies that were reviewed had to meet certain criteria, such as:

  1. Reputation- A history of outstanding customer service and happy customers.
  2. Credibility- Building customer confidence with licensing, accreditations, and awards.
  3. Experience- Based on years of experience and education.
  4. Availability- Approachable and responsive to their customers.
  5. Professionalism- Provides service with honesty, reliability, and respect.

According to Expertise, Windy City Strategies made the list due to the following:

“Windy City Strategies has been one of the city’s premier digital marketing firms for more than a decade, providing targets solutions and innovative tools designed to help businesses succeed and grow. The award-winning company’s range of services includes customized website design, local and national search engine optimization, and pay-per-click advertising to draw in revenue and reach broader markets. The company also offers a free AdWords audit to first-time customers, giving businesses valuable insights into ways to improve current online tools and strategies.”

If you are interested in learning more about why Windy City Strategies is one of the best digital marketing companies in the Chicagoland area, then contact us for more information today!

The 3 Most Effective Strategies

You have finally created your companies website!  Great, now what to do now?

A website is completely pointless without visitors.  Likewise, a business is completely pointless without customers.  You will make ore sales with more traffic to your site.  A simple concept that’s difficult to achieve.  Just like you would only trust a trained lifeguard to supervise your kids at the pool, you should seek out a trustworthy trained professional to help you achieve maximum traffic (and maximum profits) to your site.

Windy City Strategies offers quality services and techniques that will expand your business and increase the amount of people that visit your website.

The 3 Most Effective Strategies are Listed Below:

Search Engine Optimization (SEO) is the process of increasing your website’s visibility in search engine’s organic results through optimizing your pages with the keyword phrases people are likely to search for.  How often do you look past the first couple of pages when searching on Google?  Most people don’t even look past the first page when searching.  This means that unless your site is on the first page, you are losing potential customers.  Though often time consuming, SEO is an important strategy to increase the amount of traffic on your site.  If you haven’t already optimized your website for search engines, it might take several months to see significant results with SEO.

Blogging allows you to offer original content on your site that draws new visitors.  When you write a blog for your website, you are constantly posting new pages that Google recognizes.  The more pages you have, the higher Google will put your website on the result pages.  You can even make links inside of your blog that allow direct links to your website and add more pages to your site.  Creating links withing a blog will also give viewers the opportunity to find your website while searching for something else that you happened to blog about.

Pay Per Click (PPC) uses internet advertising to bring in traffic to your website from search engines like Google.  It is the easiest way to improve your rank on the result list of a search engine.  Every time someone clicks on your website, you pay a fixed amount to the company providing you the service.  Your website will appear in front of your competitors on the search engine results as an ad.  Although it is the easiest way to gain more traffic, it is difficult to set up if you are not knowledgeable on the subject.

Contact an experienced internet marketing company today that will allow you to sit back with ease and watch the flow of new customers trafficking on your website.  Windy City Strategies can make that happen.

Google Moves to Retail with Official Google Stores

First came the Apple retail stores. A technological Disneyland within your local mall.

Next, Microsoft followed suit. And now, Google is looking to create their own retail experiences with official Google Stores. The first Google Store has opened in London, called the Chromezone – which lets you experience Chromebooks and other Google accessories. No Android mobile devices. Not “all things Google”. Just Chromebooks. And apparently, it’s a short-term idea, meant to mainstream these Chrome notebooks.

Perhaps if successful enough, they’ll keep it around?

It’s hard to bet on retail right now though, isn’t it? Can’t Google just buy some AdWords or something?

By Alisha Lowans

Is the Yahoo-Microsoft Alliance Hurting Bing’s Paid Search?

The whole idea behind the Yahoo-Microsoft alliance was to combine forces, knowledge and funding in order to give Google a run for its money as the industry leader in paid search.

It turns out they’re just giving Google money instead.

Because it turns out that Bing has actually hurt Yahoo’s numbers by powering their search advertising. Before teaming up, Yahoo was better at presenting ads to match particular search queries (moving reportedly from 60% of broad matched traffic down to 40% post merger.)

And this is the secret behind search advertising. Making it match the user request. Offering up a hyper-relevant product or service at the very moment someone is looking for it. And it looks like the alliance that was designed specifically to achieve this – is failing at this.

Google Will Offer AdWords Credit Card

It’s about time Google got into the credit card game. After all, it’s one of the few remaining industries they haven’t yet monopolized…

Reuters has reported that Google plans to offer a low interest rate credit card, exclusively to Google AdWords advertisers. This MasterCard credit line will only be allowed to buy AdWords ads.

Why???

It’s actually really clever. Around the holidays, small- and medium-size businesses make a majority of their money. But, too often, they are too cash-strapped to properly advertise and take advantage of the growth promise of an actively seeking audience.

With this AdWords credit card, advertisers will be able to take an ad advance out to capitalize on holiday rushes. And Google must be pretty confident that AdWords will ensure a healthy ROI on their investment in order to get their money back.

Google Censors BitTorrent Searches

Just as Google has recently admitted to hand-picking certain content farms and spam content providers to remove from search indexing, torrents look to be the next victim of Google’s red-flagging.

Google has committed itself to anti-piracy reform. And it looks like they’re seriously. Terms like BitTorrent, RapidShare and uTorrent, all torrent providers, are now filtered out from search results.

This of course should make some cyber-nerds angry. Now, it’s not like Google is blocking these sites. Simply not “advertising” them in search results. And many lesser name torrent sites have not yet been red-flagged. But it looks like Google is trying to be as helpful as possible to the entertainment providers, whose AdWords advertising dollars they rely on, without antagonizing the user, whose click-fingers they rely on to create this revenue.

The Facebook vs. Google Debate

It’s a fun debate to have. Who will be the more profitable company in 5 years? Most people jump with Google. And it’s hard to blame them. But if you see recommendations from friends as inherently more valuable than recommendations from strangers, then you can see every online advertising dollar going to Facebook in the future.

And there’s some evidence for this. A report from eMarketer predicts that Facebook’s ad revenue will grow from $1.86 billion in 2010 to $4.05 billion in 2011. That would be a 118% increase year-over-year. And that’s with Facebook still expanding wildly globally.

It’a always hard to predict what’s going to happen. How Google’s going to grow. How online advertising is going to evolve. But I’m going out on a limb…my vote’s on Facebook.

Facebook Stops Hiding Gmail Jealousy

It’s no secret. Facebook and Google don’t like each other. And that’s understandable. They’re each other’s biggest threat.

But, in the past, the companies have always played nice with each other. Said nice things about each other’s offering. Maintained the idea of “reciprocity” within their relationship. But, when either party feels like they’re getting the short end of that straw, they make their anger public. And as the fight for the #1 consumer data company in the world quickly becomes a two-man show, the two men are getting a little more defensive.

Specifically with the introduction of Facebook e-mail, Facebook has decided not to play nice with Google, the makers of Gmail, anymore. In fact, Facebook is no longer letting you find new friends on Facebook via your Gmail address book – at least not without making it difficult.

The question is, will making your product more difficult to integrate with the other really hurt the other company, or will these petty antics just anger your own customers?

Is Your Web Content Distracting Users?

Recently, a case study came out showing that one Web site had experienced a extraordinarily high level of success one day, in terms of ad click-through rates. The site owners were obviously delighted, but very curious as to what was causing this large spike in ad revenue.

After all, they were used to 1% click-through rates, and were getting 10% this day. Absolutely unheard of. So, what was the secret? Did someone finally figure out how to create the ultimate convincing advertisement that users simply couldn’t get away from?

No. It turns out the site itself was down. Nothing was showing up at all, except the ads. No Web content whatsoever.

So, what’s the lesson? Well, users are more likely to click on your ads when they have nothing else to do. I’m sure there’s a great Website design secret just waiting to be unleashed from this case study, but we’re still trying to figure out exactly what that could be.

Google’s Logo Sells Buckyballs

If you want to sell books, make it onto Oprah’s book club. If you want to sell anything else (buckyballs included), advertise in Google‘s logo.

Google recently celebrated the 25th anniversary of the spherical molecule, buckminsterfullerune. To celebrate, they replaced the second “O” in their logo with a special doodle in the shape of this sphere. If a user clicked on this sphere, they were taken to www.getbuckyballs.com, a site that sells a magnetic desk toy in this shape.

In one day, this link helped the site rack up more than $250,000 in sales, with more than 2,000,000 unique visitors coming to the page. Now, if instead of Adwords, you could pay Google to get in their logo, I can’t imagine what they’d charge for that CPC.