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Is Pay Per Click Right For My Business?

What Is Pay Per Click?

Pay per click (PPC) marketing has rapidly become one of the most popular forms of online marketing. What is pay per click, you might ask?

Pay per click ad campaigns are paid keyword search campaigns in which users can click on your business’ ad, directing them to your business’ website, only charging you, the advertiser, a fee each time the ad is clicked.

In order for your campaign to be effective and prevent the loss of potential traffic to your site, it is critical to ensure that you are using valid keywords for your specific business. It is also for this reason that an effective pay per click campaign cannot be done only one time. It will take time, thought, and effort in order to ensure the most success.

Is Pay Per Click Right For My Business?

Here is how you can help drive more traffic to your site with your PPC marketing campaign:

  • Change and improve your campaign ads
  • Expand your keyword lists
  • Organize your keywords and ad groups
  • Analyze the data, improving your actions based on these results
  • Filter unwanted keywords, create a negative keywords list to refrain from using these again
  • Continually monitor your campaign’s progress

It may be essential to hire a PPC and Internet marketing firm, like Windy City Strategies, in order to effectively manage your AdWords account for you. Contact Windy City Strategies, Chicagoland’s leader in Internet marketing and web design.

Google Released New Features And Tools

Google announced today that they are going to release new features and tools for Google search ads and more.  These new features will allow advertisers to target people based on the apps that they use and how often they use them.

They also released a new “app re-engagement” campaign in AdWords. What this does is allows users to open an installed app from a search ad rather than go to the app’s landing page. They are hoping that with this new feature people will increase the use of their apps since many are so often abandoned after being downloaded.

The focus on estimated total conversions is still a high priority according to Google, and is continued to be a high priority. They have had an increase of 60% of total mobile to desktop conversions from the photo-printing site Shutterfly and have converted its keyword list completely to mobile.

Many of the new features will benefit advertisers such as tools to improve workflow, reporting and optimization. By introducing these new tools, it will allow campaign settings to be managed in bulk across campaigns. There has been a change in the automatic bidding and advertisers are now allowed to bid based on the total number of conversions.

Another exciting tool that has rolled out is a new reporting feature that allows you to make tables and charts so it is easier to graph your data. Google AdWords will also allow advertisers to run live tests on anything in a campaign including bid changes, keywords, campaign settings and more. To learn more about what Windy City Strategies can do to increase your Google AdWords campaign contact us or visit our website.

Pay Per Click Is Not Just A ‘One Time Thing’

Pay per click marketing (PPC) has become one of the most popular forms of online marketing over the past year. With these paid keyword search campaigns, when a user clicks on your business’ ad and is directed to the business’ website, the advertiser will pay a fee each time the ad is clicked. With PPC, it is imperative that you have the right keywords; otherwise your campaign will be less effective and will result in a loss of potential traffic to your site. For this reason, this is why PPC is not something that can be done once. It will take time, thought, and effort in order to ensure the most success.

Here is how you can help drive more traffic to your site with your PPC marketing campaign:

  • Change and improve your campaign ads
  • Expand your keyword lists
  • Organize your keywords and ad groups
  • Analyze the data, improving your actions based on these results
  • Filter unwanted keywords, create a negative keywords list to refrain from using these again
  • Continually monitor your campaign’s progress

Since PPO and SEO require continuous updating, it is important to understand the importance of staying on top of managing your PPC campaign, as well as staying ahead of your competition. In order to do so, it may be essential to hire a PPC and Internet marketing firm, like Windy City Strategies, that can manage your AdWords account for you, freeing you of the stressful task.

Contact Windy City Strategies, Chicagoland’s leader in Internet marketing and web design. We guarantee to create an Internet marketing and PPC campaign, all developed to meet your business’ specific needs.

By Stephanie Brown

AdWords Updates Conversion Tracking: Adds ‘Flexible Conversion Counting’

Google announced a new feature that they added to their AdWords campaigns called flexible conversion counting. This new feature will allow for advertisers to count the conversions that really matter to their business.

What Is Google AdWords?

Adwords is an advertising system in which the advertisers can bid on keywords, which will allow for their clickable ad to appear in Google’s search results. AdWords campaigns can be effective for businesses big or small, but does depend on using quality ads and bidding on the right keywords.

How Will Flexible Conversion Counting Help Your AdWords Campaign?

This feature will act as a measurement tool to better understand the value of each click that turns into results. In addition, flexible conversion counting will replace the current one-per-click column, as well as the many-per-click column, with a converted clicks column and a conversions column, enabling the advertiser to separate sales and leads and allowing them to understand the total number of conversions as well.

Google had recently introduced a line of conversion tracking features to AdWords, such as its cross-device conversions and its cross-account conversion tracking.

“We’ve been working hard on building products and features that help you better understand the value you’re getting from AdWords,” according to product manager Vishal Goenka. “With estimated cross-device conversions and cross-account conversion tracking, you’re able to more accurately measure conversions in AdWords and better understand the complex path to purchase.”

Google AdWords campaigns may not be for every business, but it is important to consult with a professional Internet marketing firm who has the knowledge and expertise to correctly and effectively do so. Contact Windy City Strategies, Chicagoland’s leader in Internet marketing and web design services.

By Stephanie Brown

Understanding Product Listing Ads And Its Benefits

For many small businesses just getting started, it can be a difficult and daunting task trying to sell your product. Luckily, Google has a solution for you…Google Product Listing Ads. The advantages to Product Listing Ads are definitely worth looking into not only to increase your visibility, but your conversion as well.

How It Works

In order to have your product listed on Google, you must have a Google Merchant Center account, as well as a Google AdWords account. By linking these two accounts together, you will be able to market your product two ways, through Product Listing Ads and Product Extensions.

What is A Product Listing Ad

Product Listing Ads are search ads that will include your product’s information, including an image, price, and merchant name. These Product Listing Ads are displayed when a user searches for a relevant item in the Google Merchant Center; the results will then display the relevant ads to the user’s query.

What Are The Benefits

Perhaps the biggest benefit Google Product Listing Ads can have for your business is the traffic they will drive to your product page, as well as to your website. Since users are more inclined to click on a picture, over plain text, they will be more likely to click on your Product Listing Ad. When a user chooses to click on your Product Ad, you can guarantee this is not only a potential customer, but also your intended target audience for your business, increasing your chances of converting them and the likeliness they will visit your site again. Another benefit is that your Product Ad will appear in all relevant searches, matching it to other related terms, in turn, increasing your product’s visibility.

Product Listing Ads can benefit any business, big or small. For help or questions with your Google Merchant Center or Google AdWords accounts, or for more information on starting your own Product Listing Ad, contact our professional team at Windy City Strategies today.

By Stephanie Brown

The Advantages of Pay Per Click Advertising

When developing your digital marketing plan, it is important that you stay informed and make decisions based on your business’ needs. When it comes to ensuring you can be found on the search engines, there are limited options to provide you with results. While paid searches, like search engine optimization, takes time to deliver results, using pay per click, or PPC, can help you get the results you need almost immediately.

While every business has different needs, pay per click advertising may not be for everyone, or just a stepping-stone for their future. Here are a few other reasons why you may want to consider using a PPC campaign:

Affordability- Since PPC campaigns are not only tailored to your budget, but you essentially pay per click on your ad.

Faster Results- Unlike organic search engine methods, PPC campaigns show almost immediate results since your ad will automatically receive top placement.

Real-time Tracking- With your PPC campaign, constant monitoring of your campaign will be performed. We will track things like the keywords that are, and are not, working, conversion rates, and which ads are driving the most traffic.

Exposure- Since your ad will be placed on Google, Yahoo, and Bing, your ad will be visible on well-known and reliable search engines, which reaches the vast majority of Internet users.

Target Your Customers- By placing a specific and eye-catching ad, you can directly target your customers and draw in only qualified and relevant traffic to your site.

Pay per click advertising is one of the fastest growing marketing techniques used today. Unfortunately, building and maintaining a successful pay per click advertising campaign can be a difficult task, especially when you don’t understand how to manage these services. By hiring an experienced Internet marketing firm, such as Windy City Strategies, you can rest assured that your PPC campaign is not only managed, but provides your website with your optimal results.

By Bjorn Torling

The Benefits of Pay-Per-Click Advertising

Pay-Per-Click advertising, or paid search advertising, is a rapidly growing Internet marketing technique where sponsored links are purchased on search engine results pages (SERP), websites, content sites, or blogs. With pay-per-click, or PPC, a business will pay a fee depending on the amounts of clicks or views of their ads, which are displayed on search engine page results when a user types in a specific keyword or phrase into the search engine. There are many benefits to running a PPC campaign. Windy City Strategies specializes in PPC management and will work with you to determine if this advertising method fits your business’ needs.

Cost effective- Since you only pay when a user clicks on your ad, this method can easier to manage costs. Businesses can also determine a maximum daily allowance to help control costs as well.

Faster Results- Since PPC is not an organic search engine, although beneficial when used in conjunction, the ads can be launched at a much quicker pace, allowing for immediate results.

Custom Reporting and Tools- Since there is real-time tracking, will you receive custom monthly reports. A benefit of this report will allow you to see how paid search traffic is contributing to your online sales and leads. Additional tools, like Google Analytics, will also allow you to keep track of your conversions.

Targeting Your Audience- With PPC, businesses can target a particular audience or area. You can keep it local or go global, it’s your call.

Testing Capability- Not only will the current ad campaign be monitored to measure for keyword effectiveness, but new marketing opportunities will be tested as well.

With many pay-per-click options like Google, Yahoo, and Bing, Windy City Strategies can help to find the right option for your business’ needs. At Windy City Strategies, our objective is to increase your web traffic, page views, and the time spent on each page all the while increasing the return on your investment. Contact us to have our team of professional Internet marketers customize your search engine optimization or pay-per-click campaigns today.


Are You a Google Trusted Store?

With the holidays just around the corner, Google has announced that qualifying businesses can now become a Google Trusted Store.  The idea is to provide on-line shoppers with a worry-free e-commerce experience that they can trust.

This program, which was originally introduced last year, will be available to all business in the US. In order to become a Google Trusted Store, on-line retailers will have to become apply by obtaining a certification through a free Google Trusted Store certification program.

Once a retailer becomes a Google Trusted Store, Google will provide a badge on the retailer’s website and stand behind its guarantee by backing the retailer by offering a $1,000 of free purchasing protection. This offering means that if the customer is unhappy with their purchase, Google will work with the retailer to exchange or refund the product for refunds up to $1,000 in lifetime claims, but only if the customer purchases the purchase protection coverage.

Obviously, there are benefits to the on-line shoppers out there, but you may be asking how this might help your business? This program will now help to power seller ratings on AdWords text ads and in Product Listing Ads for businesses that utilize Google Shopping.

According to Brian Marquardt, Google Shopping group product manager,“This integration provides shoppers with valuable information, while giving participating retailers a free and easy way to earn the ratings they deserve.” Marquardt goes on to add, “Advertisers who display seller ratings on their ads typically see a boost in AdWords click-through rates, with higher ratings generally resulting in higher click-through rates.”

Since the original launch of this program last year, Google has stated that US retailer participation has more than tripled allowing these retailers more sales growth. The retailer OnlineShoes.com, as shown in the example below, Marquardt had stated, “OnlineShoes.com measured a 4.2% sales increase from the Google Trusted Store badge.”

In addition to the badges, “Google Trusted Stores now provides shoppers with an upgraded store performance summary that appears when they hover over the badge on a merchant’s website,” says Marquardt. “The summary includes helpful returns, delivery, and customer support responsiveness metrics.”

Due to the positive responses Google is getting from their Google Trusted Store participants over the last year, they have expanded this program and are piloting it in numerous other countries around the world.

For help or information on how we can help with your Internet marketing needs or to get started on your business’ AdWords campaign, contact Windy City Strategies, Chicagoland’s leader in Google marketing.


Choosing the Best Search Engine for Your Business

With all the choices out there when it comes to search engine optimization, which one is most worth your time? With the top choices consisting of Google and Bing, you may be asking which one is the best? There is no clear answer out there, but each has its own benefits that can help drive traffic to your website and increase your ranking.

Recently, in a bold move, Bing released their “BingItOn” campaign in which they invite you to compare your search engine results. Then again, who hasn’t heard the phrase “Google it?” Let’s break down the advantages of each search engine and you can decide which choice will provide you with optimized results.

Which search engine is best for search enquiries?  Not only does Google win out when it comes to providing the most relevant search engine results page, but its instant search tool proves to provide more the more relevant information, more quickly. While Bing does offer a similar tool to provide an instant search, Google provides the results just a bit faster than Bing.

Who provides a stronger social integration? Since Bing has contracts with social networking giants Facebook and Twitter, Bing wins when it comes to accessing more social data. Google utilizes its Google+ network, which is not as commonly used as the other social media sites.

Which results page provides a better visual appeal? This is where some argumentation seems to occur, while both search results pages can appear to look similar, some people tend to refer Bing’s over Google’s. The main complaint is that Google’s page appears to be cluttered with the addition of “+1” buttons and social annotations, while Bing seems to have adopted the old Google format.

When it comes down to it, deciding on which search engine is best for your business may all depend on your own personal preference. Deciding on the right search engine is an important decision and should be directed to a  professional Internet marketing company. Windy City Strategies not only helps businesses decide which search engine will provide the best results, but can help with many other Internet marketing needs.


Are You Using AdWords Remarketing Lists for Search Ads?

How would you like to customize your search ads campaign and tailor your bids and ads to people who have previously visited your site?  Well, now you can! Google has released a new tool called remarketing lists for search ads, or RLSA.

Remarketing lists for search ads, which has been in beta since July 2012, will allow a website marketer to connect with visitors who may have left your site with items in their cart, spent a certain amount of time on your site, or viewed specific high valued pages.

Essentially, this tool will allow on-line marketers to adjust pay-per-click ads, their bid adjustments, and keywords based on their targeted audience.

There are a couple of strategies in which you can implement remarketing lists for search ads, in turn making your search engine campaign more effective.

First, you can bid on more generic keyword,s specifically targeted for previous visitors, that you don’t typically include in your regular campaigns because they are too broad for general search topics. This strategy can help with higher conversion, increasing sales.

Second, you can also optimize bids for existing keywords for those visitors on your remarketing lists, such as targeting those visitors who left items in their shopping carts by showing them a different ad.

According to Google, Tirendo, an on-line tire company in Europe, saw a 161% conversion rate increase, with a 22% sales increase just by using the remarketing lists for search ads.

In order to enable remarketing lists for search ads, you must add the remarketing tag to your website. To optimize your bids for different visitors, use the bid adjustment feature to bid up or down by percentage for your particular group.

To learn more about AdWords or for professional help with remarketing lists for search ads, contact Windy City Strategies, Chicagoland’s leader in Internet marketing.