Tag Archives: adwords

Are You Investing In A Google AdWords Campaign?

Gaining leads can be a difficult task for small businesses, especially when competing against more established and well known businesses. This often leaves these businesses wondering what they can do to effectively gain an audience, and grow their business.

Perhaps one of the best ways to do this is by investing in a Google AdWords campaign.

What Is Google AdWords?

Google AdWords is Google’s exclusive advertising program that allows businesses to advertise online, targeting the people that are using Google’s search engine, an its affiliates, to search for your products and services.

With a Google AdWords campaign, you must bid on keywords that are related to your products or services. When a person plugs in your keywords into the search engine, your business’s ad will appear as a sponsored link.

What Are The Benefits Of A Google AdWords Campaign?

Big or small, regardless of the size of your business, an effective Google AdWords campaign can drive traffic to your website every day, which not only increases your audience, but your profitability as well.

You only pay for results. When a business advertises on Google AdWords, they have the ability to only pay when someone clicks on their ad. This guarantees that the money that you’re paying is at least generating visits to your website, which allows for immediate interaction with customers, hopefully producing immediate results, or conversions, as well.

You can track your results. Google allows its users to track a variety of metrics. The most important of these metrics, however, is the conversions. Conversions can help to determine the effectiveness of pay per click campaigns, making it easier for businesses to track the return on their investment with a Google AdWords campaign.

You can time your ads. Advertising on Google AdWords allows you to advertise to your audience, when you want. With ad scheduling, you have the ability to show your ads to customers’ at the most ideal times, targeting them on specific days and hours, as well as increase keyword bids for specific days and times.

You can gain web traffic. Even if your website is effectively optimized to appeal to the search engines, there is the possibility that you are not ranking as high as some of your competitors. Since this can put you at a disadvantage, it is important to find a way to gain your website more traffic, which will help to increase your rankings. This is where Google AdWords can help you to draw an audience, attracting them to your business and website.

You are in control. With all of the tools, features, and options that are provided, the amount of control that you have is one of the biggest benefits advertisers can have when investing in a Google AdWords campaign. From the ability to set a budget, to being able to view and act on real-time data, as well as create tests to analyze the most effective landing page and ad copy, Google Adwords allows you to control your own advertising campaign.

It is important to realize that Google AdWords requires a lot of time and patience. If you interested in a Google AdWords campaign, or would like our Google AdWords professionals to manage your account, contact Windy City Strategies today!

Social Media Advertising vs. Google AdWords

When it comes to social media advertising vs. Google AdWords, it is often debated on which form of advertising is more effective and more affordable for businesses. In order to help you better understand which type of advertising may be best for you and your business’s needs, here are some of the advantages to both.

Social Media Advertising

Social media advertising has been found to be the most effective form of online paid advertising, and as the popularity of social media advertising has increased, it is pretty apparent that most businesses now allocate a good portion of their marketing budget to implement a social media advertising campaign.

The Advantages of Social Media Advertising:

  • The campaigns are easy to track.
  • The potential for immediate traffic to your site.
  • You have total control over your daily budget.
  • You have an instant return on investment, easily defining your cost per conversion.
  • The ability to target particular demographics, including: towns, regions, ages, interests, income brackets, etc.
  • Easy set up.
  • The ability to reach people early on in the buying process.
  • The ability to use images and videos, capturing the interest of your target market.
  • It is inexpensive to implement.

Google AdWords

Google AdWords has quickly gained momentum in the advertising world, making it fairly competitive. However, AdWords campaigns are not for everyone, so it is best to consult with an AdWords professional, like Windy City Strategies, who can help to determine if it is right for you.

The Advantages of Google AdWords:

  • The use of detailed measuring tools to track the effectiveness of your campaign.
  • The potential for a large audience.
  • Immediate traffic to your site.
  • You have total control over your daily budget and maximum cost per click.
  • You have an instant return on investment, easily being able to define a cost per conversion.
  • The ability to target particular demographics, including: regions, time of day, days of the week, and specific websites.
  • The ability to utilize different advertising options, including Display Network, Search Network, and Remarketing.
  • The ability to target those who already have an interest, converting them into sales.

If you are interested in either a social media advertising or a Google AdWords campaign, contact the professionals at Windy City Strategies.

Make Managing Your AdWords Account Easier

Google AdWords are defined as an effective advertising service provided by Google for businesses that wish to display their ads on Google. With an AdWords program, businesses to set a budget for advertising and only pay when people click on the their ads.

Managing an AdWords account can be difficult, so it is imperative to keep the following tips in mind in order to make managing your AdWords account easier:

Make sure your keywords are relevant. Google will search keywords in your ad, helping your ad stand out from the others.

Make group ads smaller. Instead of having a huge list of keywords, make ad groups, sorting each list out. This will help make things stand out from the others.

Start your bid high. The way of bidding high is when Google’s ad system determines placements by big and CTR (which stands for click through rate). When you earn high CTR, you have to generate clicks, which means bidding high will help your ad to be seen in the search results. Once you earn those high clicks through rates, lower your bids.

Set a daily budget. Setting a budget too low can cause your ad to be displayed intermittently, which is not what you want. Ensure your ad is shown every time someone types in your ad’s keywords.

Do not get involved in a bidding war. Expand your keyword list to include all specific keywords that have a low search result. It is a waste of time and money bidding high in bidding wars. Instead, expand your keywords list to include more specific keywords.

Use negative keywords. Nothing will be posted if something is a negative keyword. Add more of them at a regular intervals, and your list will grow. If you sell products or services at a premium, include the words free, cheap, discount.

Have a relevant landing page. Most searchers don’t point to the home page, instead they choose a landing page for your site. These pages often include keywords from the search and in some cases makes it worth creating custom pages.

For more information, or for help managing your Google AdWords campaign, contact Windy City Strategies today.

How Does PPC Help Physicians and Medical Practices?

PPC helps physicians attract potential patients to their site, as long as the campaign is managed properly.  In order to manage a PPC campaign successfully, it must be closely monitored to ensure proper bidding for keywords and ad copy.  Understanding when something works and when it does not, and making adjustments as necessary, is an imperative part of ensuring your PPC campaign is a smart marketing investment.  The goal of a successful PPC or AdWords campaign is to create the greatest impact for the lowest financial investment.  If you are paying a lot for your PPC efforts and seeing few results, it is time for a change.

Using Google AdWords and building a successful PPC campaign can help you generate new referrals and grow your practice.  It is a proven and effective method for helping physicians and making the most of their internet marketing dollars.

AdWords can be very competitive so it’s important to choose a company that understands your medical practice and the PPC landscape.  The professionals at Windy City Strategies are ready to help any physicians and other businesses in the medical field.  Contact us today!

Close Variant Matching for Exact and Phrase Match Keywords

Since being first introduced in 2012, close variant keyword matching has been a success, and starting in September, all exact and phrase match keywords will be applied to the close variant keyword matching.  Before, like all betas for Google, you could opt out.

So what does this mean?

Let’s just agree that people are not perfect spellers, or just type so fast that they miss or add letters that just don’t belong.  That is what close variant matching helps us with.  It picks up these misspellings and shows your ad still, even if it is not in your account.  In fact, Google estimates that 7% of searches contain a misspelling, and the longer the query the worse it gets, but as a business, would you not want to connect to these customers that are looking for your business, product or service?

Let’s look at an example; [kids bike].  For examples sake, let’s just assume that this is the only keyword in this ad group.  With close variant matching, you can now show for kid’s bike, kid bike, kids bikes, kid bikes, child bike, etc.  Now, some people don’t like change so they will complain, because they say that they are losing control of their account but that is not true.  Close variant matching does not mean that you will start showing for transportation, scooters, tires, handle bars, etc.  That is what your broad match term should do.  Again, you must look at the search queries that are coming up and negative keywords that with one letter may mean an entirely different thing.  If you know that is already happening, then add the negatives now.

This should actually be a relief to advertisers as they don’t have to build huge exhaustive lists o misspelled, abbreviated or other close variants to get the coverage you want.  Just allow the system to do what it needs and you double check it and add the negatives that are needed. If you do find keywords that work, add them as phrase and exact and control those better.

Windy City Strategies specializes in medical website design and dental Internet marketing solutions. With over 10 years of experience, our staff of expert web designers and Internet marketers have been leading the way with advanced solutions for dental companies by delivering customized strategies with you and your patient in mind.

By Bjorn Torling

 

The Importance Of Content Marketing And SEO

While everyone understands the importance of search engine optimization (SEO), it is often times misunderstood how quality content can help to boost your SEO. And with the constant evolution of SEO, it is even more difficult to understand how to optimize your content in today’s search.

The purpose of SEO has always been to serve users with the highest quality and most relevant content possible. As time has progressed, many sites began flooding the search results pages with low quality, but highly optimized content, which in turn, caused an issue for those of us trying to produce high quality content. In order to fix this issue, Google began implementing the Panda update, in which Google now implements algorithm refinements to surface higher quality content.

Not only is Google taking thing seriously when it comes to content and SEO, but Yahoo and Bing are also following in pursuit, providing more contextually relevant search results. For this reason, it is critical for websites to implement an effective content marketing plan.

Since Google’s Panda updates, it is difficult be ranked on the search engines, but without quality content, it would be impossible, thus increasing the importance of content marketing and SEO. You may now be asking…how can we ensure we are providing quality content and increasing our search engine capability?

A good content marketing plan will include strategies to both help improve your website, as well as promote it. With an SEO package from Windy City Strategies, you will gain relevant traffic to your website by the use of link building, blogging, social media sharing, and the production of more search engine friendly content on your website’s pages.

It is most definitely in your best interest to seek the help from a professional Internet marketing firm when it comes to optimizing your website’s content. Contact Windy City Strategies to see how we can customize a solution that meets your business’s needs.

By Stephanie Brown

Creating Image Ads To Support Your Google AdWords Management

Image ads should be an essential part to your marketing, because it really brands you as a product or service.  Most people are visual, so as they search around the Google Display Network or if you are using Remarketing they see the ad and can relate better.  Text versions just do not get the same effect.

So what are the specifications for image ads and what should you think about when creating one?

1. Make an impression with your image ad.  Use engaging graphics and grab the attention as they browse the Google Display Network from sites to apps, to blogs and newspapers.  The world is your oyster.  Here is an example.  The top image is an image ad.

leaderboard_top

So what are the specifications for the image ads?

1. The file type can be in .JPEG, .JPG, .GIF or .PNG

2.  FIle size needs to under 150 KB

3.  Image Sizes:

  • Vertical rectangle: 240 x 400
  • Mobile leaderboard: 320 x 50
  • Banner: 468 x 60
  • Leaderboard: 728 x 90
  • Square: 250 x 250
  • Small square: 200 x 200
  • Large rectangle: 336 x 280
  • Inline rectangle: 300 x 250
  • Skyscraper: 120 x 600
  • Wide skyscraper: 160 x 600
  • Half-page: 300 x 600
  • Large leaderboard: 970×90
  • Large mobile banner: 320 x 100
  • Billboard: 970 x 250
  • Portrait: 300 x 1050

Keep in mind that some image ads are only available is certain regions and it is best to do all sizes because you could be missing some opportunities within the network if you don’t have the ad size.

Windy City Strategies account managers have been in the Internet marketing industry for over 10 years and will improve your online marketing with our industry leading Internet marketing consulting, search engine optimization and pay per click management.

Google Rolls Out New Google Analytics Partner Gallery

As you know, Google has quite a big following.  With that being said, you can imagine how big a following they have with Google Analytics when you think about all the analytics practitioners, advocates, and developers that drive conversations, teachings, and sharing among other users that are passionate.  These people have a crazy amount of expertise in analysis and integrations and this could really help your business.

So Google rolled out a new Partner Gallery, which used to be called the App Gallery today, and this will make it easier for businesses to find apps and services that are important to them.

Screen Shot 2014-06-24 at 6.56.10 AM

Here are the new features that the Google Analytics Partner Gallery Offers:

  • New look and layout.
  • Both services and apps are combined into one view so you don’t need to visit multiple sites to find a solution.
  • A new search and category sections so it will make it easier for you to find what you are looking for.
  • Google Analytics Certified Partners are grouped your location so you can find partners that are near you.
  • Screenshots, videos, and case studies that show customer successes and illustrate app features.
  • Ability for you to add comments and ratings so you can provide your experiences and feedback.

Visit the Partner Gallery if you’re interested in the Google Analytics Certified Partner or Technology Partner programs now.

Windy City Strategies account managers have been in the Internet marketing industry for over 10 years and will improve your online marketing with our industry leading Internet marketing consulting, search engine optimization and pay per click management.

By Bjorn Torling

The 3 Most Effective Strategies

You have finally created your companies website!  Great, now what to do now?

A website is completely pointless without visitors.  Likewise, a business is completely pointless without customers.  You will make ore sales with more traffic to your site.  A simple concept that’s difficult to achieve.  Just like you would only trust a trained lifeguard to supervise your kids at the pool, you should seek out a trustworthy trained professional to help you achieve maximum traffic (and maximum profits) to your site.

Windy City Strategies offers quality services and techniques that will expand your business and increase the amount of people that visit your website.

The 3 Most Effective Strategies are Listed Below:

Search Engine Optimization (SEO) is the process of increasing your website’s visibility in search engine’s organic results through optimizing your pages with the keyword phrases people are likely to search for.  How often do you look past the first couple of pages when searching on Google?  Most people don’t even look past the first page when searching.  This means that unless your site is on the first page, you are losing potential customers.  Though often time consuming, SEO is an important strategy to increase the amount of traffic on your site.  If you haven’t already optimized your website for search engines, it might take several months to see significant results with SEO.

Blogging allows you to offer original content on your site that draws new visitors.  When you write a blog for your website, you are constantly posting new pages that Google recognizes.  The more pages you have, the higher Google will put your website on the result pages.  You can even make links inside of your blog that allow direct links to your website and add more pages to your site.  Creating links withing a blog will also give viewers the opportunity to find your website while searching for something else that you happened to blog about.

Pay Per Click (PPC) uses internet advertising to bring in traffic to your website from search engines like Google.  It is the easiest way to improve your rank on the result list of a search engine.  Every time someone clicks on your website, you pay a fixed amount to the company providing you the service.  Your website will appear in front of your competitors on the search engine results as an ad.  Although it is the easiest way to gain more traffic, it is difficult to set up if you are not knowledgeable on the subject.

Contact an experienced internet marketing company today that will allow you to sit back with ease and watch the flow of new customers trafficking on your website.  Windy City Strategies can make that happen.

Google Improving For PPC and Local Businesses

Just a few weeks ago, Google announced it has been brainstorming a few new ideas for features involving Google Shopping.  The plan is to create an emphasis on local merchants.  Local merchants include near by businesses , local storefronts, and availability for local product listing ads.

When someone searches for a product on Google, before the update, they may have seen a PLA from a local store.  They would most likely land on a local storefront page when they click it.  Once clicked, that someone would be able to browse the local store’s inventory.

Local availability and the local storefront for Product Listing Ads are mainly based upon the local product listings Google manages through their Google Merchant Center.  The Google Merchant Center lets retailers provide users with in the now items, pricing, and available information for each store location.

Retailers that wish to invest with this will pay for clicks on the Product Listing Ad to the local storefront, paying for the service by each click.  This is called a Pay Per Click program that allows businesses to only pay the company they are using for internet optimization each time their site is visited by a viewer.

With Pay Per Click (PPC) you know you are only paying for the services if your website is actually generating traffic, giving your business more cash flow.  At Windy City Strategies, we provide your customers with internet marketing strategies that really work, just like PPC.  We know how important it is that you business is seen and used by the public, especially local businesses.  This is why we strive to put you at the top of the list.  With PPC you will be generating traffic through your website, allowing people to take advantage of your goods and services, helping your business grow!