Tag Archives: advertising-on-google

SEM or Search Engine Marketing

Search Engine Marketing is one of the things we do best here at Windy City Strategies.  But sometimes, people don’t exactly know what that is.  So this blog post is to help explain it to our clients who may not know for sure.

A search engine is something going to www.google.com and putting in a search term like “Chinese Food” in the search bar, or searching for something on the web on Yahoo, or Bing.  Google is the most popular search engine, so we will use this as our example.

According to Google:  “The primary objective of any search engine is to help users find the information, products or services they’re looking for online, quickly and accurately. When the user types a word or phrase, called a query, into the search engine, a set of results that are relevant to the query is displayed.”

So- if you wanted to find a law firm in Crystal Lake- you might type in the search field “Law Firm, Crystal Lake”.

Windy City Strategies provides consultation and services in all areas of Search Engine Marketing-

The shaded area at the top of the page is called Pay-Per-Click advertising- this is a paid section, where your advertising will be posted to the top of the search engine.

The paid results are in the pink area, and the organic  (or Google selected) results are in the green area.  You will notice that there are local listings first in this green area.  That is the location portion of Google’s results- which displays local results from where your computer is searching from.

Windy City Strategies will help your business soar in the ultra-competitive web marketplace through our proven Internet marketing campaigns. We manage Google, Yahoo, and Bing accounts and we offer pay per click campaign management services as well as search engine optimization, website development, and internet marketing consultation. Please contact us for a free proposal and analysis.

Is Pay Per Click Right For My Business?

What Is Pay Per Click?

Pay per click (PPC) marketing has rapidly become one of the most popular forms of online marketing. What is pay per click, you might ask?

Pay per click ad campaigns are paid keyword search campaigns in which users can click on your business’ ad, directing them to your business’ website, only charging you, the advertiser, a fee each time the ad is clicked.

In order for your campaign to be effective and prevent the loss of potential traffic to your site, it is critical to ensure that you are using valid keywords for your specific business. It is also for this reason that an effective pay per click campaign cannot be done only one time. It will take time, thought, and effort in order to ensure the most success.

Is Pay Per Click Right For My Business?

Here is how you can help drive more traffic to your site with your PPC marketing campaign:

  • Change and improve your campaign ads
  • Expand your keyword lists
  • Organize your keywords and ad groups
  • Analyze the data, improving your actions based on these results
  • Filter unwanted keywords, create a negative keywords list to refrain from using these again
  • Continually monitor your campaign’s progress

It may be essential to hire a PPC and Internet marketing firm, like Windy City Strategies, in order to effectively manage your AdWords account for you. Contact Windy City Strategies, Chicagoland’s leader in Internet marketing and web design.

Google’s Updated YouTube Click To Call Feature

Look out for a new look on Google’s YouTube call-to-action overlays on both mobile and desktop devices. The update will feature a single line call-to-action instead of the current two lines of text. This will give more viability to the content of the video, which is great for users.

One great advantage to this update, is that Google will be automatically making this change so advertisers will not need to adjust existing ads.

Google is making the change automatically, so advertisers won’t need to make any changes to existing ads. Along with the advanced look, there will be updated tracking available in AdWords for clicks and CTR which advertisers will have the ability to analyze data better.

Other improvements that we can see in months to come include improved column sets, more conversion segmentation options and accessibility to all metrics from the videos tab in AdWords.

YouTube product manager Avi Fein, recently said “We’re adding View Rate by default for all sets and are grouping sets of metrics by insight topic. This lets you see a snapshot of your campaign based on key objectives, as well as evaluate your overall campaign performance based on View Rate before diving deeper into individual targeting groups.”

Optimizing videos will be easier than ever by seeing all the metrics under one tab. Contact Windy City Strategies for more information and to set up your YouTube marketing campaign.

Google’s New Keyword Tools

Google is constantly trying to expand its reach to customers and gain a full understanding of how people search online. One way they are doing this is by releasing a new “guide to keywords” for advertisers which includes best practices for keyword targeting for search campaigns.

Google’s Matt Lawson said “As people search for things on Google, advertisers target those searches, or queries, using keywords, the relationship between queries and keywords is at the heart of search advertising with AdWords.”

This helps us determine if we should be targeting an exact keyword, the meaning of a search, the language a searchers may or may not be using, keyword length, negative keywords, match types and their effects and  gives us a frame work to expand the keyword list for miss opportunities.

The kind of topics that the new guide will be providing are:

  • Align Keywords with Your Business Goal
  • Manage Match Types for Growth and Control
  • Find New Targeting Opportunities
  • Expand the Reach of Existing Keywords
  • Refine Your Traffic with Negative Keywords

For more information about expanding your keyword list, and to take advantage of these opportunities, contact Windy City Strategies.

Should Search Ads Be Locally Relevant?

When you are searching for a restaurant or a specific store, what is the likeliness you will want your search ads to be locally relevant?

Earlier last month, Google shared some research that they had commissioned from Ipsos MediaCT and Purchased. Over 5,000 people were surveyed, in which they either through an online survey, or by logging their smartphone search and in-store activities into a mobile diary.

According to this research, 4 out 5 consumers said that they want search ads customized to their city, zip code, or their immediate surroundings. In addition, 76% of the surveys participants said that they search for local information from their computer or tablet from home, as well as 24% said that they do from work, and 18% from hotels. When it came to using their smartphones for searching locally, 53% say they search from home, 51% search on the go, and 41% search from the store or at the mall.

“Here’s what we learned,” states Bao Lam, Performance Ads Product Marketing Manager at Google. “People expect search ads to be relevant to their context and location. If they search for ‘car rental’ or ‘Mexican restaurant,’ they prefer ads that are customized to where they happen to be and that help them take the next steps in their shopping journey.”

Lam goes on to state, “More than 60% of consumers say they’ve used ads with location information like address, directions, phone number or a click-to-call button, and, more than 70% of consumers who have used location information in ads say that information is important. Consumers choose stores close to where they happen to be. 72% of consumers who searched for local information on their smartphone visited a store within 5 miles.”

With all things considered, it seems that search ads are playing an effective role in ensuring your customers can find you, especially when they are searching locally.

For help with advertising your business, as well as increasing your business’s presence online, contact Windy City Strategies.

By Stephanie Brown

Behavior Flow New To Google Analytics

A new exciting feature that Google has recently released is the behavior flow tool which allows advertisers to see how customers are coming to their website and how they are moving through their website. Google has recently enhanced these results by adding the functionality of Content Groupings support.

Content Grouping lets you group content in a way that reflects how you think your site should be navigated. You then have the ability toe view and compare the metrics. You are also able to drill down into specific URLs and pages.

Here is a video further explaining how this works.

The behavior flow tool is a great opportunity to leverage the data and in turn use that to better optimize websites and improve conversions. Windy City Strategies highly recommends this tool and has been using it for all of our clients. For more information about behavior flow or to find out how to optimize your website better, contact us today.

Google’s New Guide To Keywords

AdWords advertisers are always looking for the best practices for keyword targeting for search campaigns, and recently Google provided a new “guide to keywords.”

Some of the new items addressed in the guide focus on the relationship between search queries and keywords which are the main focus of search advertising through Google AdWords.  Items such as the meaning of a users search, the language a user uses, keyword length, expansion opportunities, negative keywords and more are all addressed more in depth than ever before.

As a Google Partner, this new guide is providing advertisers at our agency, Windy City Strategies, with outstanding new opportunities to expand AdWords accounts in order to have a better use of budget, CTR and conversions.

To take advantage of these opportunities and to optimize your AdWords campaign for the best performance online, contact us today.

 

Google Partners Certifications

Being a Google Partners, means agencies like Windy City Strategies have put an effort into making their businesses relationship with Google a top priority. As a Google Partner, agencies, online marking consultants and web professionals have exclusive access to a large range of benefits  which include beta programs, technical support, networking opportunities, training and additional tools just for agencies.

Windy City Strategies gained its partner status over a year ago when the program changed names and was a certificated company before that. The advertising professionals at Windy City Strategies have completed and received high honors in Advertising Fundamentals, Advanced Display and is now taking the new test for Video Advertising.

Google Partners Video Advertising certification will give Windy City Strategies the recognition for expertise specifically in video advertising for YouTube and Google Display Network. With the new certification we will be able to reach brand new clients who are specifically interested in video advertising and help give better support to our current clients who are running this form of advertising.

If your company is interested in video advertising or looking for a reputable company who is a Google Partner, contact the professionals at Windy City Strategies. We are a full service Internet marketing companies who has helped thousands of client succeed online.

Internet Marketing Trends

The Internet is always changing the way information is being shared and has a great impact on marketing. Here are several tips to help you business succeed in our highly competitive Internet Marketing world.

1. Content

– One of the main ways to draw people to your website and  establish authority is by writing valuable and optimized content. This typically involves relevant industry information that provides insight or entertainment to an audience. By doing this, it will allow your company to build rapport with its your clients and potential customers and develop a loyal following.

2. Social Media

– It has been a common practice for many companies to draw in clientele through social networks like Google+, Facebook, Twitter and LinkedIn. These social media outlets allow businesses to engage with their audience and provide helpful tips and information.

3. Mobile Friendly

– Smartphones are everywhere…. this means your business needs to be optimized to rank high on the search engines and your website is designed to display well on mobile devices. Capturing your audience as quickly as possible is key to driving new business leads and sales.

4. Remarketing

– This form of marketing has become incredibly popular and works by using browser cookies to track visitors and websites. By creating highly creative and eye catching ads you can remarket your business to visitors in a variety of different ways.

While these are some very helpful steps to take your Internet marketing to the next level, it is important to consult with a company like Windy City Strategies who is an industry leader in online advertising and can help businesses of all sizes succeed online. For more information or a free consultation, contact us today.

Criteria For Titles On Google Search

Optimizing your titles for the best Google search results has always been a topic of conversation. Everyone is always trying to keep up with the latest trends and algorithm changes.

Google’s Matt Cutts, always has helpful tips for advertisers and in one of his most recent posts has once again given some very good advise to help increase page title optimization on Google’s search results.

A Titles Purpose

The purpose to a title is to show in the search results a concise description of the page that is also relevant to the search query. There are a few specific criteria that Google looks for:

1. A relatively short name

2. A good description

3. It’s relevant to the search query

This means if your HTML page fits those criteria, then it is a good possibility that your page will be displayed. But, if your current title does not match those criteria then often items Google will use the content on your page to dig a little deeper. They might also look at the links that point to your page as well. It is always important to keep in mind that every case is different and Google is looking for the best title that will help a user. If you want to try to control your title it is important to anticipate what a user is going to type and make sure your titles reflects not only the search query but also try to give context so the user knows what they are clicking on.

Google always offers tips for improving online search results and one way it does this is my providing detailed information in there help center. Here they tell us that each page on your site has a specific title and to keep descriptions short and concise within the allotted amount of characters. It is not a good practice to keyword stuff, repeat information or to be too broad.

For more information about optimizing your website titles contact Windy City Strategies; a Google certified partner specializing in pay-per-click management and search engine optimization.

By Alisha Lowans