The Yahoo-Bing Merger is upon us. So, does that mean you have to learn yet another search engine optimization strategy? Not really. The moral of this latest news is that if you’re already optimizing for Microsoft Bing, you’re ready.
And you better be. Because Yahoo has already begun testing both organic and paid search listings from Microsoft. In fact, Yahoo reports that 25% of current search traffic may already be seeing organic Microsoft results. Whereas, only 3.5% are currently seeing paid listings from Microsoft adCenter.
The Yahoo Search Marketing Team has also provided some organic SEO tips in regards to the merger as well.
- Compare your Yahoo! Search and Bing organic rankings for your keywords.
- Modify your paid search campaigns to compensate for any organic changes you anticipate.
- Optimize your website for Microsoft, since Bing listings will be displayed for approximately 30% of search queries post-merger.
Not extraordinarily helpful. But if you’re Bing-literate, you’re ready for the merger. If not…find a search engine expert. Full integration should be complete by August or September. And despite a lot of back-end changes, Yahoo’s user-facing interface should remain familiar.
Tags: adwords-management, bing, merger, microsoft-adcenter, search-engine-marketing-agency, Yahoo, yahoo-search-marketing
posted by Eric Olsen at 5:29 am
