Google’s New Keyword Tools

Google is constantly trying to expand its reach to customers and gain a full understanding of how people search online. One way they are doing this is by releasing a new “guide to keywords” for advertisers which includes best practices for keyword targeting for search campaigns.

Google’s Matt Lawson said “As people search for things on Google, advertisers target those searches, or queries, using keywords, the relationship between queries and keywords is at the heart of search advertising with AdWords.”

This helps us determine if we should be targeting an exact keyword, the meaning of a search, the language a searchers may or may not be using, keyword length, negative keywords, match types and their effects and  gives us a frame work to expand the keyword list for miss opportunities.

The kind of topics that the new guide will be providing are:

  • Align Keywords with Your Business Goal
  • Manage Match Types for Growth and Control
  • Find New Targeting Opportunities
  • Expand the Reach of Existing Keywords
  • Refine Your Traffic with Negative Keywords

For more information about expanding your keyword list, and to take advantage of these opportunities, contact Windy City Strategies.