AdWords advertisers are always looking for the best practices for keyword targeting for search campaigns, and recently Google provided a new “guide to keywords.”
Some of the new items addressed in the guide focus on the relationship between search queries and keywords which are the main focus of search advertising through Google AdWords. Items such as the meaning of a users search, the language a user uses, keyword length, expansion opportunities, negative keywords and more are all addressed more in depth than ever before.
As a Google Partner, this new guide is providing advertisers at our agency, Windy City Strategies, with outstanding new opportunities to expand AdWords accounts in order to have a better use of budget, CTR and conversions.
To take advantage of these opportunities and to optimize your AdWords campaign for the best performance online, contact us today.