Monthly Archives: September 2017

SEM or Search Engine Marketing

Search Engine Marketing is one of the things we do best here at Windy City Strategies.  But sometimes, people don’t exactly know what that is.  So this blog post is to help explain it to our clients who may not know for sure.

A search engine is something going to www.google.com and putting in a search term like “Chinese Food” in the search bar, or searching for something on the web on Yahoo, or Bing.  Google is the most popular search engine, so we will use this as our example.

According to Google:  “The primary objective of any search engine is to help users find the information, products or services they’re looking for online, quickly and accurately. When the user types a word or phrase, called a query, into the search engine, a set of results that are relevant to the query is displayed.”

So- if you wanted to find a law firm in Crystal Lake- you might type in the search field “Law Firm, Crystal Lake”.

Windy City Strategies provides consultation and services in all areas of Search Engine Marketing-

The shaded area at the top of the page is called Pay-Per-Click advertising- this is a paid section, where your advertising will be posted to the top of the search engine.

The paid results are in the pink area, and the organic  (or Google selected) results are in the green area.  You will notice that there are local listings first in this green area.  That is the location portion of Google’s results- which displays local results from where your computer is searching from.

Windy City Strategies will help your business soar in the ultra-competitive web marketplace through our proven Internet marketing campaigns. We manage Google, Yahoo, and Bing accounts and we offer pay per click campaign management services as well as search engine optimization, website development, and internet marketing consultation. Please contact us for a free proposal and analysis.

Facebook Earnings Increase

Facebook has had a major increase with many people using this website, but it still has to grow in both numbers of users and revenue. The major reason Facebook has seen a decrease is from people accessing Facebook on a mobile device, rather than using it on a desktop computer.

Facebook recently released their second quarter earnings for the year and the findings reveal that the number of active mobile users have increased by 51% over the last year to 819 million monthly users. Ever since Facebook updated its strategy in mobile advertising, there have been more that 1 million active advertisers, many of them including local businesses. This creates a great opportunity for not only these companies but a little bit of hope for our economy.

As for advertising, the numbers shot through the roof with an astounding $1.8 billion in revenue, which is a 61% increase from last year.  Almost half of the money that was earned from advertising, which was $1.6 billion, came from mobile advertising.

According to Facebook CEO Mark Zuckerberg, “People on average are spending more time on Facebook than ever before.” The numbers are there to prove it, showing that users spent over 20 billion minutes on Facebook during the month of June.

For more information about Facebook for your business, contact Windy City Strategies.

How A Marketing Campaign Is Effective For Your Business

Setting up an Internet marketing campaign is essential to every business plan because it can help you build customer relationships and awareness for your company. When implementing an effective marketing campaign, there are a few important factors that can increase potential customers and let your brand be known.

Having valuable content with relevant keywords and phrases on your website will make other businesses within your industry work harder to compete with what is on your site. Everyone’s end goal is to show up naturally on Google in the first spot.  To start achieving this goal, review the content on your site and make sure you are staying competitive with other businesses.

PPC & SEO Campaign :  A PPC or SEO campaign will allow your company to be found easily and increase your rankings in popular search engines. With a PPC plan in place, you are able to set your own budget to control your costs and see results immediately, unlike waiting for your organic search to show up. Certain SEO techniques can drive more traffic to your site, and help give your company better search results.

A successful marketing campaign will require you to separate yourself from your competition.  Think about what is unique about your company or why your customers should choose you over other brands. Take that information and use it to your advantage so people will remember you. Grabbing the attention of your viewers will make you stand out in the crowd.

Contact Windy City Strategies for more information about how you can get started with an Internet marketing campaign today.