Monthly Archives: September 2016

Get Your Website Noticed With These Creative Marketing Tips

With the growth of Internet marketing, businesses often find their website caught in the clutter, keeping them from being noticed, especially if they do not have the money or resources to spend on their Internet marketing campaigns.

Marketing techniques like social media advertising, paid search listings, and relevant content marketing are all huge contributors to a company’s web presence. And while these may not be right for you, or something you can do at the moment, it is important to ensure you are implementing some sort of Internet marketing strategy to get your website noticed.

Windy City Strategies wants to help your business’s website get noticed by providing you with the following creative marketing tips:

  • Hold an Interview. Providing interesting information in regards to your business, your brand, or your industry will help your visitors take an interest in what you offer, and your interviewee can attract followers that might have overlooked your business.
  • Hold a survey. Build your potential or current customers’ trust in your business by holding a survey, making public your customers’ level of satisfaction with your business, products, or services.
  • Be an industry leader. The best way to be a leader in your industry, separating you from your competition is to provide useful information to your visitors. Simply by implementing a blog, writing a newsletter, or posting relevant articles or videos on your website will help you to become a professional people will want to turn to.
  • Report the latest news. Being in tune with the news shows that your business is aware of the market you’re working in, but only if the information is up-to-date.
  • Host a webinar. Live webinars are a good way to get noticed, as well as drive traffic to your site, creating a more personable experience, which, in turn, may have your visitors coming back to your website for more.
  • Create an infographic. An infographic is a highly graphical visualization tool that is an innovative way of displaying content, attracting the attention of your targeted audience, helping them be easily understood, instead of of overwhelming them with words that they may not read, preventing your content from getting lost.

Windy City Strategies specializes in a variety of Internet marketing strategies, for businesses big or small. For more information and to learn more about our services, contact us today.

 

Social Media Advertising vs. Google AdWords

When it comes to social media advertising vs. Google AdWords, it is often debated on which form of advertising is more effective and more affordable for businesses. In order to help you better understand which type of advertising may be best for you and your business’s needs, here are some of the advantages to both.

Social Media Advertising

Social media advertising has been found to be the most effective form of online paid advertising, and as the popularity of social media advertising has increased, it is pretty apparent that most businesses now allocate a good portion of their marketing budget to implement a social media advertising campaign.

The Advantages of Social Media Advertising:

  • The campaigns are easy to track.
  • The potential for immediate traffic to your site.
  • You have total control over your daily budget.
  • You have an instant return on investment, easily defining your cost per conversion.
  • The ability to target particular demographics, including: towns, regions, ages, interests, income brackets, etc.
  • Easy set up.
  • The ability to reach people early on in the buying process.
  • The ability to use images and videos, capturing the interest of your target market.
  • It is inexpensive to implement.

Google AdWords

Google AdWords has quickly gained momentum in the advertising world, making it fairly competitive. However, AdWords campaigns are not for everyone, so it is best to consult with an AdWords professional, like Windy City Strategies, who can help to determine if it is right for you.

The Advantages of Google AdWords:

  • The use of detailed measuring tools to track the effectiveness of your campaign.
  • The potential for a large audience.
  • Immediate traffic to your site.
  • You have total control over your daily budget and maximum cost per click.
  • You have an instant return on investment, easily being able to define a cost per conversion.
  • The ability to target particular demographics, including: regions, time of day, days of the week, and specific websites.
  • The ability to utilize different advertising options, including Display Network, Search Network, and Remarketing.
  • The ability to target those who already have an interest, converting them into sales.

If you are interested in either a social media advertising or a Google AdWords campaign, contact the professionals at Windy City Strategies.