Monthly Archives: August 2016

Successfully Market Your Business Online

In today’s marketing world, having an online presence is absolutely necessary. And while your Internet marketing strategy might not be the same as anyone else’s, there are some common strategies when it comes to having an online presence.

In order to successfully market your business, consider following these helpful tips:

  • Build traffic. Simply by having a good content marketing strategy in place, you can increase traffic to your website, which can help boost your sales.
  • Utilize social media. Are you utilizing social media to your business’s advantage? If not, it is critical that you do. Not only will social media put your brand out there for everyone to see, but you can make your visitor’s experience a more customized one, which often will have them coming back to your website for more.
  • Keep up with the marketing world. The world of Internet marketing is always changing, making it essential that you are staying on top of today’s online marketing trends, especially when you want to stay relevant with your customers.
  • Start a blog. Blogs have quickly gained popularity in helping you to gain an online presence. However, it is critical that you are only blogging about relevant content, since things such as length and quality of content can play a big role in the success of your blog.
  • Seek the help from a professional. Many entrepreneurs do not understand how to market their business online. So why not utilize the services of a professional Internet marketing firm? Not only can they help to customize a marketing strategy that fits your business’s specific needs, but they can do it all for you.

If you are interested in learning more about how you can successfully market your business online, then contact Windy City Strategies for more information today.

Leave Your Internet Marketing Campaign To The Professionals At Windy City Strategies

When creating an effective Internet marketing campaign, especially when you wish to increase traffic and sales for your business, can be daunting and requires a lot of time and effort to accomplish. This is why it is important to leave your Internet marketing campaign to the professionals at Windy City Strategies.

Content Marketing

Content marketing has made one of the biggest jumps in importance ever, given the potential for natural link creation this tactic provides.  If you don’t yet have a company blog or a content marketing strategy in place, all you have to do is contact Windy City Strategies, and we can get one started for you right away!

Branding

Google hasn’t shied away from sharing its love of big brands.  From the search giant’s standpoint, this makes sense, as customers are often more likely to report positive user experiences on branded sites than on their “no name” competitors.

Unfortunately, this isn’t always good news for smaller websites, who may have lacked the budget, resources, or the ability to develop their brands in the past. If you find your business in this position, be sure to consult with Windy City Strategies to find the best branding solutions for your specific business.

Pay-Per-Click Advertising

If you are looking to drive traffic to your site, and want it fast, then a pay-per-click (PPC) advertising campaign may be just what you are looking for. With PPC, however, there is a steep learning curve that can be associated with this marketing method, so it is important to take heed of the resources and advice that a professional PPC company, like Windy City Strategies, can offer on how to manage these campaigns affordably and effectively.

For more information on how Windy City Strategies can help you and your business with a customized Internet marketing campaign, contact us today!

Helpful Tips To Make Your Blog Successful And Effective

Writing a blog for your business has become an effective way to market your brand. In order to help your blog to be successful and effective, Windy City Strategies has some helpful information and tips for you.

Blog often. Writing as little as one blog per week, to as many as one per day, will help boost your online traffic, bringing more visitors to your website. In order for your blog to be effective, be sure keep your blog content updated with new information, preventing you from dropping in the search engine rankings with Google, Yahoo and Bing.

Create links. Using links within your blog posts will help you get picked up by these search engines and gives you the opportunity to link back to the home page of your company’s website. The higher you are on the search engine rankings list the more likely it is for customers to find you.

Create pages. Every time you post a blog article on your website, that means there is one more indexed page being added to your site. This will give you an increased opportunity for you to, once again, rank higher in the search engines.

Switch up the content. Talking about different topics, providing helpful tips, or writing a DIY tutorial, are all ways to keep your blog interesting to the reader. By sharing this information, it not only helps the customer by reading about your expertise on the topic, but it helps you increase your visibility online.

Connect with your customers. A blog allows your customers the ability to see a side of you or your company that they otherwise wouldn’t have seen. If you personalize the words you share in each blog, it gives customers a chance to see that you’re not just a company, and that there are people behind that company to make it possible.

Keep it interesting and engaging. In order for the reader and to know enough information about your topic, you must keep your blog interesting and informational. Writing an effective blog that leaves the reader wanting to know more is a writing style to strive for.

For more information on how to create an effective and successful blog for your website, contact Windy City Strategies today!