Monthly Archives: July 2016

What You Must Know About SEO

Understanding SEO

Search engine optimization (SEO) is essential in creating a seamless user experience, better allowing you the ability to communicate to the search engines such as Google, Yahoo, and Bing.

From the way your website is coded, to your website’s navigation structure, to internal and external links, to the keywords you use in your content, the search engines want to make sure they can refer users to your website.

What Not To Do With SEO

Performing shady tactics when it comes to SEO will hurt you, especially since search engines only have so much available data storage. Thats why it is important to understand what not to do when you SEO.

  • Avoid keyword stuffing, avoiding using too many keywords on your pages.
  • Avoid purchasing links, as these are not helpful in any way.
  • Ensure flawless user experience, since poor ones will deter your users from returning.
  • Avoid too many ads, as these make it difficult for people to find the content they are looking for.

How Social Media Helps With SEO

Multi-channel optimizations like Facebook, Twitter, LinkedIn, Pinterest, your email, as well as other offline sites, can all play a role in an effective SEO campaign. Being consistent with keyword phrases within those platforms will help your branding effort, as well as train users to the certain phrases that are used to optimize your website.

Consult With an SEO Professional

Since SEO has many different aspects in order for it to work at its full potential, it is important to work with a professional SEO company. They can help you better understand how an SEO campaign can help you, as well as determine any other Internet marketing techniques that can help to promote your business’s website.

Windy City Strategies specializes in search engine optimization, pay per click advertising, as well as website design for businesses big and small. Contact us today to get started on a customized Internet marketing plan for your business!

How Pay Per Click Can Benefit Your Business

When it comes to ensuring you can be found amongst the search engines, there are limited options that are guaranteed to provide you with results. However, utilizing a pay per click advertising campaign, or PPC, can help you get the results you need, almost immediately.

How Pay Per Click Can Benefit Your Business

Here are a few other reasons why you may want to consider using a pay per click advertising campaign:

  • Affordability- Since PPC campaigns are not only tailored to your budget, but you essentially pay per click on your ad.
  • Faster Results- Unlike organic search engine methods, PPC campaigns show almost immediate results since your ad will automatically receive top placement.
  • Real-time Tracking- With your PPC campaign, constant monitoring of your campaign will be performed. We will track things like the keywords that are, and are not, working, conversion rates, and which ads are driving the most traffic.
  • Exposure- Since your ad will be placed on Google, Yahoo, and Bing, your ad will be visible on well-known and reliable search engines, which reaches the vast majority of Internet users.
  • Target Your Customers- By placing a specific and eye-catching ad, you can directly target your customers and draw in only qualified and relevant traffic to your site.

Use A Professional For Your Pay Per Click Campaign

Pay per click advertising is one of the fastest growing marketing techniques used today. Unfortunately, building and maintaining a successful pay per click advertising campaign can be a difficult task, especially when you don’t understand how to manage these services. For this reason, hiring an experienced Internet marketing firm, such as Windy City Strategies, can ensure your PPC campaign is not only properly managed, but your website and business is provided with optimal results.

Since every business has different needs, pay per click advertising may not be for you. Contact Windy City Strategies for more information and to see if pay per click is right for you.

Do You Have A Local Map Listing?

Ensuring your business has a local map listing is an essential part to being found by your potential customers, especially when it comes to being found on the major search engines.

Before you can add your business to the search engines like Google, Bing, and Yahoo, you must first be sure that you meet their quality guidelines, including having a valid mailing address. However, if promoting a brand, organization, or a product, without an address, you should create an account for a branding page.

Here are helpful tips to get you started on your local map listing on Google My Business:

Step 1- Create a Google account, then navigating to Google My Business.

Step 2- Chose which type of business you are:

  • Storefront: Choosing this option would be if you are intending on serving customers at your business location, such as a retail store, restaurant, or hotel.
  • Service Area: Choosing this option would be if you are intending to service customers at their location or within a certain area. For example, pizza delivery, taxi services or even a plumber.

Step 3- Enter your business information, selecting your business if it appears in the drop-down menu.

Step 4- If you don’t see anything showing up in the menu, you should then be prompted to enter in  your business’s details. Be sure everything is accurate, ensuring your business can be reached  directly.

Step 5- Next, you will need to verify your business. Most businesses verify by postcards, or if you  already have a listing, you can be verified by phone.

If you need help ensuring your business can be found online, contact Windy City Strategies for more information today!

Enhance Your Internet Marketing Campaign

When you think of today’s Internet marketing solutions, most people will often think about search engine optimization (SEO) and pay per click advertising (PPC). And while these are the most effective in ensuring your business is found, there are other things that can be done in order to enhance your Internet marketing campaign.

Content Management- By ensuring your website’s content is relevant, adding specific keywords and phrases, will help to enable your website to increase in the rankings amongst the search engines, which will allow your visitors to find you, and the information they are looking for, right away.

Blogs- Blogs have quickly become a key component in an effective Internet marketing strategy. Since blogs are index-able pages, they can gain more credibility amongst the search engines, increasing your rankings.

Press Releases- Press releases are picked up by hundreds of search engines, making this an effective way for businesses to give their brand exposure, drawing in potential customers.

Google Maps- Be sure your business can be found by placing your business listing online, especially on Google maps. Google map listings are optimized to be search engine friendly, which allows you to maintain an online presence, ensuring you will continuously be found.

Use a professional- Developing an individualized marketing campaign for your business’s specific needs is essential in ensuring you can be found online and amongst your competitors. By allowing an experienced professional to help you do so, the better your chances are that you will increase your online presence.

Windy City Strategies is a full service Internet marketing and web design company that is dedicated to growing your business online. Contact us for more information and to get started on your customized Internet marketing campaign.