Monthly Archives: June 2016

Marketing Your Business With A Website

Small businesses commonly find themselves victims of performance-lacking websites. And since a modern and user-friendly website is essential to driving business, for companies big and small, an effective website plays a critical role in marketing your business.

For this reason, hiring a professional full service Internet marketing and web design firm can help your business achieve their desired results, not only increasing your online presence, but creating a functional and user-friendly website as well.

 

The Importance Of Hiring A Professional

Since first impressions are everything, our designers will ensure your users have a positive experience every time they visit your website. From your landing page, to your logo design, to your ability to be found on any device, we will work with your to ensure your website meets your business’s needs, as well as your users.

Our professional web designers will also work with our team of search engine optimization specialists to ensure your website is conversion friendly, allowing you to be one step ahead of your competition, being found easily amongst the search engines.

We want to ensure you are comfortable with your web designer, which not only helps you to develop a bond, but helps them to better understand your brand and how you want to be represented. This allows your web designer to be involved in creating your business strategy, helping you to create something new and revolutionary, making your business unique.

Let Windy City Strategies help build your business with our customized Internet marketing and web design services. For more information on how our web design can help drive your business’s marketing, contact us today.

Should You Consider Freshening Up Your Website?

Have you noticed less traffic to your website lately? Are your conversions just not where you want them to be? Then it may be time for you to consider freshening up of your website! By asking yourself these questions, you may be able to decide if it is time for you to consider a new look:

Is your website user-friendly? Whether you are on your desktop, or your mobile device, your website should be easy to use and navigate on any type of device. If your website is not responsive or mobile friendly, the more likely users are avoiding your website, visiting your competitors instead.

Does your website get your users’ attention? You only have 3-5 seconds to grab your users’ attention, so you better be using your website to your advantage. Is your website modern, attractive, and easy to navigate? If you answered no to any of these, then you may need to consider changing your homepage.

Does your website have too much going on? Whether it be videos, images, or content, by having too much on your website, you can overwhelm and turn away your users. Since the idea is to grab their attention and draw them in, be sure to keep things simple and unique to you and your business.

Does your website closely resemble your competitor’s? If your website isn’t original, or looks too much like others in the same industry, your customers are likely to not see you as offering them something no one else can. By showcasing your brand and making your website yours, you are not only standing out from your competitors, but you are making yourself much more memorable.

By asking yourself these questions, you can help determine if it is time for a new and improved website. Windy City Strategies has been specializing in customized websites and Internet marketing campaigns for more than 10 years. Contact us for more information today!

Stay Ahead of The Competition With These Internet Marketing Tips

When it comes to being found amongst your competitors, it is quickly becoming a matter of who has the best website and Internet marketing plan in place. Windy City Strategies wants to help you ensure that you are staying ahead of the competition with these Internet marketing tips:

Know your competition. It is critical to know who you are competing against, especially when it comes to their website. By understanding what your competition has to offer their visitors, you can ensure your website offers more, or is more user friendly.

Know your brand. The way your brand is represented online is very important to your business. Simply by communicating to your audience who you are and what you represent, you can better sell your business, separating you from all the others.

Market your business. From social media, to blogging, to local or national advertising, you need make your business be heard and found by increasing your online presence. It is important to work with a full service Internet marketing company in order to determine what type of Internet marketing campaign is right for you and your specific business’s needs.

Use your email. Everyone has email these days, so why not use it to your advantage? An email marketing campaign is a good way to reach prospective clients and customers, as well as returning ones. Email marketing also allows you to get a better understanding of its effectiveness, understanding how you may need to alter or change your marketing strategy.

Consult with a professional. An effective marketing strategy can be time consuming. By allowing a professional Internet marketing company take over your online marketing campaign, you can rest assured your campaign will not only be effective, but more closely monitored, keeping you one step ahead of your competition.

Windy City Strategies is dedicated to helping you and your business with any of your Internet marketing and web design needs. Whether you are interested in pay per click advertising, our content writing services, or are interested in re-branding, contact us for more information today!