Monthly Archives: March 2016

Understanding The Purpose of SEO

The purpose of SEO is to create a great seamless user experience and be able to communicate to the search engines. Windy City Strategies wants to help you better understand the purpose of SEO and how it can help your website.

What is SEO?

Search engine optimization (SEO) is the process of improving and promoting your website on search engines such as Google, Yahoo and Bing, increasing the traffic to your website, and ensuring your website is structured in a way that the search engines understand and approve, all the while still making sure your website is user friendly.

Think of your website like a cake, it holds all the content, information architecture, content management system, and Infrastructure, as well as all the links, SEM, and Social Media. Without your links, paid search, or social media, you have no icing for the cake. Your content, information architecture, content management system and infrastructure acts as the sugar and without those important factors, your cake will have no taste and will be boring.

What Search Engines Are Looking For

Search engines want to make sure they can refer users to your website and content that is more relevant to what they are looking for.

  • Content is being determined by the theme and text on a page that is given and the titles and descriptions.
  • Performance is how fast your site is and if it works effectively
  • Authority is how good enough your content is on your site and do other sites use your website as a reference.
  • User experience is how your site looks, and how easy it is to navigate through.

However, if you try to trick the search engines, you are only going to hurt yourself in the long run. Here is what they are not looking for:

  • Keyword stuffing, or overusing keywords on your pages
  • Avoid purchasing links, since they will get you no where in SEO
  • Poor user experience will make users turn away quick

For more information about search engine optimization, or for a solution for your business’s specific needs, contact Windy City Strategies today.

Make Managing Your AdWords Account Easier

Google AdWords are defined as an effective advertising service provided by Google for businesses that wish to display their ads on Google. With an AdWords program, businesses to set a budget for advertising and only pay when people click on the their ads.

Managing an AdWords account can be difficult, so it is imperative to keep the following tips in mind in order to make managing your AdWords account easier:

Make sure your keywords are relevant. Google will search keywords in your ad, helping your ad stand out from the others.

Make group ads smaller. Instead of having a huge list of keywords, make ad groups, sorting each list out. This will help make things stand out from the others.

Start your bid high. The way of bidding high is when Google’s ad system determines placements by big and CTR (which stands for click through rate). When you earn high CTR, you have to generate clicks, which means bidding high will help your ad to be seen in the search results. Once you earn those high clicks through rates, lower your bids.

Set a daily budget. Setting a budget too low can cause your ad to be displayed intermittently, which is not what you want. Ensure your ad is shown every time someone types in your ad’s keywords.

Do not get involved in a bidding war. Expand your keyword list to include all specific keywords that have a low search result. It is a waste of time and money bidding high in bidding wars. Instead, expand your keywords list to include more specific keywords.

Use negative keywords. Nothing will be posted if something is a negative keyword. Add more of them at a regular intervals, and your list will grow. If you sell products or services at a premium, include the words free, cheap, discount.

Have a relevant landing page. Most searchers don’t point to the home page, instead they choose a landing page for your site. These pages often include keywords from the search and in some cases makes it worth creating custom pages.

For more information, or for help managing your Google AdWords campaign, contact Windy City Strategies today.

Seek The Help Of A Professional Internet Marketing Firm

Deciding to implement an Internet marketing strategy in order to gain more online exposure, which in turn will increase traffic and sales to your website and business, can be a challenging task. For this reason alone, you may wish to seek the help of a professional Internet marketing firm, like Windy City Strategies, in order to help ensure your Internet marketing campaign is not only right for your specific business needs, but is effective as well!

Pay-Per-Click Advertising

If you’re in the market for fast traffic, you simply can’t beat pay-per-click (PPC) advertising. However, given the steep learning curve that’s sometimes associated with this marketing method, you’d be wise to take heed of the resources and the advice that Windy City Strategies can offer, especially when it comes to managing these campaigns effectively.

Blogging and Content Marketing

Content marketing has made one of the biggest jumps in importance ever, given the potential for natural link creation this tactic provides.  If you don’t yet have a company blog or a content marketing strategy in place, you must contact Windy City Strategies to get one started!

Branding and Marketing

Google hasn’t shied away from sharing its love of big brands.  From the search giant’s standpoint, this makes sense, as customers are often more likely to report positive user experiences on branded sites than on their “no name” competitors.

Unfortunately, this isn’t always good news for smaller websites, who may have lacked the budget and/or resources to develop their brands in the past.  If you find yourself in this position, be sure to talk to Windy City Strategies to find the best branding solutions for your business.

Link Building

Link building remains important, but it’s safe to say that this aspect of SEO has changed more than any other.  If you’re concerned that your link building techniques may be out-of-date, the it is important to turn to a professional like Windy City Strategies who can help to ensure your are up-to-date with your practices.