Monthly Archives: February 2016

Advertise Your Business Amongst The Search Engines

Pay-per-click marketing has quickly become one of the most popular ways to advertise your business amongst the search engines. Simply by advertising, each click on your advertisement can lead visitors directly to your site.

How Pay-Per-Click Works

For example, when you are searching on one of the many search engines, you may see yellow tabs, marked “Ad”.  These sponsor ads are what is considered a pay-per-click advertisement. When your ad is clicked on, you pay the search engines a predetermined amount of money, and in return, the potential visitor will be sent to your website.

From the search engines, to the searchers, to the advertisers, pay-per-click marketing campaigns can benefit everyone.


Searchers: Studies show that searchers use paid ads more than any other form of digital advertising, which simply means that they don’t mind being advertised as long as the products and services being advertised meets the needs of the users. 

Advertisers: They offer a unique way of sending out their message to their audience that is actively seeking out their products and services.

Search Engines: They cater to both searchers and advertisers. With searchers, they come to an understanding on the user-base, while the advertisers will provide them with revenue.

Google AdWords

The most popular platform for pay-per-click advertising is Google AdWords. Users bid on keywords, Google then has to dig into the bidding AdWords advertisers and choose from a set of “winners” to appear in the ad space on the search results page. The users that won their bid will then pay for each click on their advertisement.

Google AdWords campaigns must be kept up and managed daily in order to ensure they are truly effective for your business. Simply by either taking a few minutes daily, or hiring an Internet marketing firm that specializes in pay-per-click management, you can continuously analyze the performance and effectiveness of your account.

Windy City Strategies specializes in a variety of Internet marketing techniques, including pay-per-click advertising. Contact for more information, or to get started on an Internet marketing solution specific for your business’s needs.


Choosing the Most Effective Social Media Platform

Promoting your business over social media can greatly benefit your business, especially when it comes to increasing your online presence. However, there are a variety of social media platforms available. Choosing the most effective social media platform can hold the potential to achieve maximum mileage, so it is important to choose wisely.


Facebook has different advantages over the other social networks due to its popularity, making it perhaps the most used social media platform. With Facebook, readers can choose the kind of updates they want, what they want to view most often, as well as the ability to share and interact with others. Facebook is also a great way to advertise your brand, special promotions, and provide you with an opportunity to be seen as an expert in your industry.


Some businesses will have short and informative videos on YouTube in order to engage potential customers. YouTube is a very powerful network. With YouTube, you can achieve much stronger content that is effective and compelling.


Sometimes images can say more than a words, which allows Pinterest to be a powerful social media platform. From posting images and ideas, to creative ideas for a future product or service, this content sharing platform allows its members to “pin” images and videos to their own board. Pinterest has a wide audience that can open up to the public, making your business, products, and services easier to find and share with others.


Twitter is similar to the idea of text messaging others. With Twitter, you can post what your thinking, how you are feeling, or post information about businesses. In addition, Twitter users can choose what they want to look at, and respond if they wish to.

If you need help deciding which social media platform is best for you and your business, contact Windy City Strategies today.

Ensuring Your Business Can Be Found Online

With the Internet, users can quickly find everything they need about your business, simply by using their tablet, computer, or mobile device. Since this is the primary way for people to find businesses today, it is essential that you ensure your business can be found online and is listed on all applicable online sources.

Be Found On Search Engines

The following list of search engines are most recommended and popular directories for businesses, which can help your business be found:

  • Google my business- Receives about 6 million searches a day and it is easy, free to register for your business.
  • Yahoo- This is the third most popular search engine and you can list your business on here for free.
  • Bing- Second most search engine used, it too is free, and easy to use. You can add more than one business location at the same time, and able to add all other content to your listings, such as pictures and videos.
  • Angie’s List- This site is a well-respected online directory  and is known to provide accurate reliable reviews for users.
  • Manta- Receives 30 million visitors a month and able to increase website traffic with paid business packages and highlight your product or brand on your profile.
  • Yelp- Best options on the Internet for users to find reviews about businesses, this is a site your able to communicate to your customers within the account.
  • Foursquare- With this site, you get benefits of a popular directory and social networking, and you are able to add a map so people can check-in when they come to your business.

Be sure your listings consist of your business’s name, address, phone number, as well as any other information that you feel is important to your users.

If you need help increasing your business’s online presence, contactWindy City Strategies for more information.