Monthly Archives: January 2016

Maximize Your Website’s Design With These Tips

In order to ensure your website is helping to better your business, here are some helpful tips to ensure you are maximizing your website’s design:

  1. Make sure your website looks professional. In order to make sure your website is visually pleasing to your visitors, be sure to use neat layouts, uniformed navigation, as well as keep your text in colors and sizes that are easy to read, in a web friendly font.

  2. Make sure your website is responsive. It is necessary that your website displays and behaves properly on all major web browsers in various versions:  Internet Explorer, Mozilla Firefox, Opera, Google Chrome and Safari, as well as adapts to the device that the user is trying to access your website from.

  3. Make sure your content is relevant. Be sure to optimize each page with include page titles and headings, use bullet points and shorter sentences when possible, as well as be sure to include relevant keywords on all pages.

  4. Make sure your visitors can contact you. Be sure that the contact phone number is in the header of all pages on the website. If you have multiple locations, each with a different phone number, have a clear ‘Contact Us’ section that is accessible from any page.

  5. Make sure your hyperlinks work. Be sure that all hyperlinks (both internal and external) are clearly visible and that they function correctly.

  6. Make sure you contact a professional. While building your own website may seem like the more affordable option, it is not always the case. By working with a professional designer, you can rest assured that your website is effective and successful.

Windy City Strategies is a full service web design and Internet marketing company dedicated to boosting your business. For more information, or to see how we can help your website and its online presence, contact us today.

What Is Pay Per Click Advertising and How Can It Help My Business?

One of the most successful online marketing techniques utilized by businesses these days is Pay per click marketing (PPC). You may be asking two things right now: What is pay per click advertising, and how can it help my business?

Windy City Strategies has some helpful information about a pay per click advertising campaigns, which will help you to decide if PPC is right for you and your business:

What is Pay Per Click Advertising?

Pay per click marketing (PPC) are paid keyword search campaigns. Your business will pay to have an ad posted on search engines, making you easier to find. When an Internet user clicks on your business’ ad, they will automatically be directed to your website. You, the advertiser, will only pay a fee when your ad is clicked.

In order to have an effective PPC marketing campaign, it is important that you have the right keywords; otherwise your campaign will be less effective and will result in a loss of potential traffic to your site. This is why PPC is not something that can be done once, but will take time, thought, and effort in order to ensure success.

How Can Pay Per Click Advertising Help My Business?

An effective PPC marketing campaign will drive more traffic to your website, which will often result in increased business for you. Here are the ways a PPC marketing campaign will drive traffic to your website:

  • Change and improve your campaign ads
  • Expand your keyword lists
  • Organize your keywords and ad groups
  • Analyze the data, improving your actions based on these results
  • Filter unwanted keywords, create a negative keywords list to refrain from using these again
  • Continually monitor your campaign’s progress

How Do I Run a Successful Pay Per Click Advertising Campaign?

Pay per click and search engine optimization (SEO) require continuous updating. Not only it is critical to understand the importance of staying on top of managing your PPC campaign, but it will help you to stay ahead of your competition as well.

In order to do so, it may be essential to hire a PPC and Internet marketing firm, like Windy City Web Designs. We not only manage your AdWords account for you, but help you to ensure you are using the most effective and affordable keywords to drive traffic to your website.

Windy City Strategies is Chicagoland’s leader in Internet marketing and web design. From custom web designs, to successful Internet marketing and PPC campaigns, we are available to meet your business’ specific needs.

LinkedIn Pages For Business

LinkedIn is becoming more and more popular across social networks for a way for business people to connect with one another. Having a business page to highlight your company can increase your brand awareness and sales in different ways direct marketing, pay per click advertising and search engine optimization cannot. Here are a few techniques you should consider and use when it comes to setting up your LinkedIn page or managing it.

  1. Your Summary– Make sure this section of your page is a well written paragraph that explains what your company does and is engaging for a potential client to read. Make sure you are clear about your products/services in this summary.
  2. Branding– Every business page features a heading photo.It is important to make sure this photo represents your business and is a familiar image. Possibly using an image from your website or same cover photo from your social media platforms.
  3. Keywords– LinkedIn pages are great for SEO. Make sure to fill your page with keywords that are important for your business. This will help your page appear higher in an organic search.
  4. Content & Updates– When writing updates and posting articles, you will want to make sure the information you are posting about is relevant and unique to your business. Providing readers and followers with a wide variety of content topics will help people stay engaged with your page.
  5. Responsiveness– It is important to make sure you are interacting with people who are posting on your updates. If your writing great content, people will want to comment & interact with you.

One additional way to build up your LinkedIn page is to share your page with others. You can add the link to your website, in an email signature, having your employees link to your page and asking clients to share your information as well.

For more information about optimizing your LinkedIn page, or other Internet Marketing techniques, contact Windy City Strategies. We look forward to helping your business succeed online.