Monthly Archives: September 2015

Trends In Web Design We LOVE!

It’s important to make your website perfect when it comes to your business identity. The first clause of the having the perfect website would be to make sure it’s the perfect design that you want. This website is going to represent your business’s visual outlook, and having an eye soothing design that’s responsive is a must! The web world is changing everyday, and having a new trend is always a good thing to follow so your business is able to survive!

  1. One Page Website
    It’s been proven that one page long scrolling web site format is staying for a few more years. Users are so accustomed to vertical scrolling that it’s easy for the users to look at all the content in your site.
  2. Hidden Menu
    Embracing design for smaller screens has also affected how menus are displayed – and with space being at a premium, fly out, slide out and hidden menus are becoming more popular across the board. It’s all about bringing an app-like feel to an entire site.
  3. Flat Design Layout
    One design layout that most designers love the most is called Flat Design. This design is using objects that are flat in color and appearance. With mobile devices and responsive design, it’s hard to create textures that will work well across multiple devices. Flat design gives the feel of layers and depth but also flat colors, and again having that minimalist design.
  4. Parallax
    Parallax design and coding trend has been very popular! The definition of Parallax means two or more parallel objects that are moving at different speeds. Now with parallax scrolling technique it is used to break up the linear monotony of a website, which is by having various objects scrolling at different paces.
  5. Simplicity
    You want to make your site as simple as possible for your users. Take away unnecessary concepts and pages. Don’t overwhelm your viewers by giving them multiple choices. Focus more on the design then the content. Also it might be good for you to start using large visual headings so it attracts the readers’ eye more.

For more information about what trends are new this year for website designs, contact Windy City Strategies! You want to be able to give your users what they want; keeping things simple and easy to follow is key!

content-writing

Small Business Owners Make Mistakes On Their Website Too

It’s important for small business to start investing in a high quality yet professional website design that will catch there users attentions!

When catching the attention of your targeted audience, holding it long enough is the way to go! Do you know how to hold their attention? It’s simple, by ensuring that your website speaks to your targeted market and resonates with them. It’s important to avoid making mistakes on your website, following these helpful tips below to get started!

  1. When you don’t fully understand how your website is contributing to your strategy and your bottom line.
  2. Thinking that Web Development & Web Design has to be rocket science, when it’s not. Leave it to the professionals to fix the issues you are having with your site! Don’t do it yourself, so you don’t cause any more issues.
  3. Don’t use a private proprietary platform that you created yourself, do it in WordPress. That way if you’re going to a professional Web Design Company, they can have FULL access of your platform.
  4. The number one thing you should NOT do is wait for your design to come before you start writing your content. You want to be writing your content while your website is being worked on. So once your site is ready for the content, you can either gives that content to your web designers, or you can add it in yourself. Don’t wait until the last minute, or else you can risk the chance at pushing back your site being launched.
  5. Don’t pay for services and features that you are really not going to need or use. It’s a waste of money and an investment. Spend wisely on tools like that!
  6. Your main goal is to focus on the traffic that comes to your site, not the conversions.
  7. You must develop a plan to promote your website, BEFORE it’s even done, so when it is time you are ready to go!

For more information about what small business owners should NOT do when working with their website, contact Windy City Strategies for more details.