Monthly Archives: June 2015


Why Mobile Should Be First

All businesses should have a mobile site, because if you do not you risk the chance at losing potential customers. The mobile experience for a web application or site is designed and built once the desktop version is completed. Here are the reasons why web applicants should be designed for mobile first before the desktop version.

Why Mobile is Exploding! – The Internet has been assessable on our mobile devices for many years, but with today’s smarts phones they are driving a huge use of networked applications and content on the web. For example, take AT&T, which is the exclusive carrier for Apple’s iPhone, and they have seen a 4,932 percent increase in the mobile traffic data in the last three years! This is just the start.

Makes Your Focus – With mobile devices it requires software development teams to focus on the most important data and actions for the application. You need to prioritize! When the team designs the mobile first, the end result is an experienced focused on the key tasks that users want to accomplish without having the detours and general interface debris. This is good for business and good for user experience.

Extending Your Capabilities – World Wide Web has been built on a foundation of simple capabilities that are determine by what the web browsers are to support. Web developers are desperate to add innovative capabilities to this environment, and have pushed the limits of plug-ins, JavaScript and the web browsers themselves. This will enable rich activities and interactions online.

When you build a mobile first it allows yourself and the team to utilize the full palette of capabilities to create a rich context-aware applications instead of limiting themselves.

For more information about why you should create a mobile first contact Windy City Strategies!


SEO Techniques You Should Think About

SEO techniques may sound a little funny for the New Year. But content and search engine optimization is still hand in hand. You wonder what’s the point of high quality writing that will probably just end up on page 25 of Google’s search results, and nobody is going to go that far into those pages. If your material isn’t worth the read, and doesn’t serve that purpose, your page rankings will not do you much good.

Being the online writer, the key to create quality content that people are going to want to read and for search engines to want to index it. If you do this right you are bound to feel successful on the web. Follow these next couple techniques to work into your digital marketing plan.

Using A Calendar — Planning is very important especially when you are the online marketer! This is why you need a content calendar, when creating this it enables you to plan and visualize the writing activity for the year. It will let you be able to plan around important dates, and maintain publishing consistency, which is very important for readers and SEO.

When creating this calendar it also forces you to research topics and your keywords. Since you’re the one writing all your headlines in advance, you have the view on your content, and it’s unlikely you will repeat yourself. If you do this correctly your pages and site will start to attract and retain more visitors then you had before.

Creating Outlines — Creating your detailed outlines for your blogs and articles in advanced it does save you time, effort and enables you to structure your content for better readability. Makes you think about the message that you are trying to convey in your SEO writing, and can help avoid you from fluffing.  Your outline will contain the three elements: a SEO headline that will pack a punch, a hierarchy keyword subheading, and the main message.

Writing To Your Viewers — A lot of business today are still churning out articles for search engines. Yes SEO really does matter, but finding you content and engaging with it are two different things. For example, a prospect runs a search and comes across your page, opens the page up, then reads the first two sentences and scans the rest of the page. SEO doesn’t buy your services, products or ideas the viewers do. If you have highly optimized content that is unpersuasive, incoherent or boring, your SEO writing is going to look like it was written for search bots. You want to write for your prospects, and optimize your content with good keywords when you are done.

Incorporating Keywords — Everyone in the business world should know the value of using keywords. What they don’t know is that how you use them can affect your rankings and user experiences. Looking at it from an SEO perspective, keywords are not as important as they use to be, but relevance, density and prominence do matter. The questions you need to be asking yourself are:

  1. Do you have main keyword(s) in your heading and at least one subheading that are close to the beginning as possible?
  2. Have you been able to maintain a safe keyword density?
  3. Have you incorporated LSI keywords or long tail phrases?

These are important questions to ask, so you can see what you are doing correctly and what you’re missing.

Using Pictures — This wouldn’t be considered a writing technique, but it can bring your SEO writing to life. Using images to complement your text can increase the likelihood that readers will read and engage with your content more. Everyone is naturally drawn to pictures. Picture quality is very important! If you have pour quality images this can potentially turn away readers and potential customers even. Using images can boost your SEO and if you do this correctly you can generate traffic and boost those rankings up.

For more information about SEO techniques contact Windy City Strategies!


Creating A Website Yourself Vs. A Web Design Company

People use the Internet every day to find things that they need. Having a well laid out website can be provided in all sorts of useful information to those who might need what you have to offer. Such as hours of business, email address and information as to why they should pick your company over the others.

When designing and planning a business website, you generally have two options. Building the website yourself or contact a web designer or programmer. Before rushing into a lengthy do it yourself project or you put out a lot of money to have a professional designer do it. Consider the pros and cons of both approaches to building a company website!

Design Abilities – There are many desktop and online applications that exist that enable you to create websites quickly. Desktop programs like Dreamweaver, Coda, Net Objects Fusion and others ship with templates you can use to create a wonderful website with minimal HTML or Web programming experience.

Many of these easy to use sites or templates produce only basic sites that are more suitable for personal websites. While you’re about to produce an attractive and functional site with the consumer-oriented tools, you must possess at least some type of experience in coding and programming.  So you can add advanced features such as customer management solutions, working shopping cart application, login or even a membership management. If you need these types of features for your website and don’t feel comfortable doing it yourself, you might want to hire a professional web developer.

Set Up And Implement Your Site – If you know that your business is going to need only a minimal web presence and site that consists of just a couple pages, you can probably use the available web design tools to create your website in just a few hours. If you’re planning to sell products online or have a customer management system, designing and implementing a site can be very time consuming. Selling products online you will want to ensure that every product has a description and you make sure to include everything for that product. Means you must design a new page or database entry for every product your planning to sell.

If your planning to offer helpful content on the site you should attract more visitors, by writing and uploading articles for your site this can take up substantial amount of time in your daily schedule. If creating product pages or content for the pages if this distracts you form running your business and growing, you should seriously consider outsourcing your project.

Repairs And Maintenance – A successful website requires more than just a name and great design. Once you make your website LIVE, it will require continuous maintenance and updating to ensure potential customers that will keep coming back. It’s easy to create a website with modern development software tools, these applications are not very useful if your site starts to have many problems. HTML and code errors, broken links, or corrupted database files are always a main concern for busy websites. Unless you have someone in the business that has the ability to do a quick troubleshoot and resolve the issues that might arise with your website, if your using a professional to design, monitor and maintain this site, it can be saved.

Money – All in all, money will undoubtedly be the major consideration in your decision to outsource your companies website or you do the work at home. A good professional website developers usually don’t work cheap, nor do they ever. Spending some time soliciting ideas and bids from developers, you can find someone who can work within your budget area. If you’re creating the site yourself you will save a lot of money. However, before taking this task upon yourself or appoint the tasks to one of your employees, you should determine if the time you spend on this project could better be used to maintain your business.

For more information about creating a website yourself vs. a web design company, contact Windy City Strategies. They will be more than welcome to help you figure out what is best for you, your business and your pocket.