Monthly Archives: May 2015

content-writing

Managing Your Emails Effectively

Email is the number one most used communication tools in business. This allows everyone to connect with one another whenever they want and it gives us the ability to work together as a team on sharing our files or notes. It’s fast and easy to use which is making it very popular.

It’s important to manage your emails properly, or else many people could feel a bit overwhelmed. If your inbox is in a clutter we could possible miss those important emails. Therefore, we need to be organized and keep all unread messages to a minimum. Use these hints on how to manage your emails effectively and it could increase your productivity.

Setting Up A Time To Answer Emails – Setting up a time to answer your emails will make you more productive during the day. Every time you come into work give yourself at least a half hour to read all emails and be able to reply to them. If you keep up with the routine you could do it again for after lunch or in the afternoon. This will help you keep up with the important emails that come your way.

Delete Unwanted Emails – When going through your inbox, go through the unread emails that are from spam or promotional and just delete those. You don’t need to open them, just look at the title of them. You should be able to identify from the subject line if that email does require an action or not. You can even unsubscribe from those emails so you are no longer getting them. Do that on your spare time, in the mean time continue to go through the emails that you don’t really need, to help clear up some space.

Organize Inbox With Folders – When you start getting new projects make a folder for them and label the emails according to specific tasks and deadlines. This will help you keep track of your emails more quickly and effectively. The next step would be prioritizing and sort these emails that are in different folders. You can also set up these emails to directly go to that folder once it arrives. This will help keep your inbox clean and organize.

Sending Fewer Emails – The only way to receive fewer emails is to send fewer emails! You do not need to send the email to everyone who works with you, if you only want to answer from a specific person. If it is necessary you can “CC” the others and don’t need to put their email addresses to the “TO” section.

For more information about how to mange your emails effectively contact Windy City Strategies. 

phone

Utilizing Your LinkedIn Profile To Draw More Potential Customers!

Many professionals are still not convinced of the power of LinkedIn. LinkedIn is a large professional social network that provides a way to connect with your professionals and help you stay in touch with the millions of users using this platform.

LinkedIn is used to share your ideas, exchanging knowledge, and many opportunities that are offered. This could help you find groups of interest as well as finding a job in your field.

The first step to drawing people to your LinkedIn profile is by creating a powerful one. Start by adding your professional headline, this is the area right underneath your name, 120 characters that describe who you are and what you do. Many people have their “Title” at “Company” but this is a great area to add a tagline and a couple keywords.

The next step that people notice first is your picture, name and professional headline. Whether you are responding to a message or inviting someone to connect with you; you are using that information to invest the time to make it engaging.

Many people skip over the description field of their experience section, this is the place for you to talk about what you have experience in. You will have 1,000 characters in that area to talk about your keywords. As you describe what you do and what your company does, using these keywords they are going to naturally settle right in.

Now on to your background section of your profile, be sure to use most of 2,000 characters that are offered to you to expand on who you are and what you do. With the interest’s section that is found at the very bottom of the profile, right under additional information, is the only section on LinkedIn where you can put your keywords. Limited to 1,000 characters to add both personal interests as well as a list of keywords you use for SEO.

When using the right keywords in these sections, you have a better chance of your profile showing up when anyone does a search on them. LinkedIn is actually one of the networks that can drive more traffic than Google+ and Bing. You need to make sure that you, not your competition, are being found by your prospects.

For more information about how to utilize your LinkedIn profile contact, Windy City Strategies!

seo

How To Get Customers To Notice Your Online Business

It’s estimated that there are more than 468 billion web pages that are spanning the Internet and with more than 570 new websites coming online every minute. It’s crazy how fast websites all over are being made, and every site fits the needs and wants customers are looking for! Look at these tactics and see what you can do to get more interaction.

By content to your pages, quickly and easily start by converting your site to a blog or by adding a blog area to the home page, where you are posting new content. Set up a schedule for when blogs are posted, for example, every Monday, and Friday or every other day if you want. This depends on your website.

Make sure to update all content with images, graphics, or videos to attract more customers to your page. Search is still a primary driver of web traffic daily and most of the search engine algorithms out there will rank sites higher that have fresh new material to show.

The trick here is consistency and this tactic requires commitment, this could take a few months to a year to build up your sites steady traffic stream.

With millions of websites out there they have a singular focus to try and convert visitors into customers. Many sites have that backwards! The truth is those sites have a low conversion rate and it they do somehow make a sale, it’s unlikely for them to generate a repeat business, because their is no relationship that is build up. The key to standing out is by focusing from grabbing quick transactions to building that long-term relationship with those clients.

The number of entrepreneurs who fall back on the old marketing strategy would shock you. When they start selling their products features without understanding their customers needs and wants. With having an online business, it’s very important to build a relationship with potential customers by first giving them what they want.

For more information contact Windy City Strategies. 

 

content-writing

Do’s & Don’ts For Businesses That Are Using Social Media

Being a business owner, you should know the importance of social media as the way to make a connection between your business and customers. Normally when potential clients are looking for a product or service, they typically start their search on social media. This helps them learn about your brand, and also see what others have to say about your business. Many other companies are creating a social media strategy in their marketing, when not every strategy can be effective.

Who Are you

Know your identity, your brand’s identity and then the voice of who is speaking on any social media platform about your business. You’re the one who knows your product, production, company or brand best.

Don’t Wait

You don’t want to find yourself without a sense of what’s coming next, or responding to controversy in a way that doesn’t seem like it’s coming from the same person who created a status update or tweet. You can get in a lot of trouble if you say one very appealing thing, but you can’t replicate it. Another problem is if what you say goes against what you do in the company.

Know Your Audience

It’s important to know whom you’re targeting. What do they do? When do they get online? With a savvy social media expert, you’ll be able to figure these things out. Understanding your goals will allow you to see how your successes and failures are working.

Don’t Make Assumptions

It’s a mistake to think your audience is going to act a certain way just because you think they will. If you start to treat your audience as a subject, not as an object, your work on social media is a dialogue. Now take a look at how your audience is changing. Start learning about them by communicating with your social media team on a daily basis.

These are the front-line people who can help you understand what’s working and what isn’t.  What people are really engaging with over social media and what doesn’t really affect them. This is an opportunity to study how quickly your brand is being received.

Don’t Assume That When You Are On Social Media Means You know Everything

Having a personal account is not the same thing as understanding the scope of what Facebook ads and Twitter-promoted posts can do. Because these platforms are refining and changing these specific things all the time, having an expert on call is going to save you a lot of heartache in the future. It helps to have someone whose job it is to stay up to date on what’s going on.

For more information about the Do’s and Don’ts for businesses that are using social media contact, Windy City Strategies.