Monthly Archives: June 2014

The Importance Of Content Marketing And SEO

While everyone understands the importance of search engine optimization (SEO), it is often times misunderstood how quality content can help to boost your SEO. And with the constant evolution of SEO, it is even more difficult to understand how to optimize your content in today’s search.

The purpose of SEO has always been to serve users with the highest quality and most relevant content possible. As time has progressed, many sites began flooding the search results pages with low quality, but highly optimized content, which in turn, caused an issue for those of us trying to produce high quality content. In order to fix this issue, Google began implementing the Panda update, in which Google now implements algorithm refinements to surface higher quality content.

Not only is Google taking thing seriously when it comes to content and SEO, but Yahoo and Bing are also following in pursuit, providing more contextually relevant search results. For this reason, it is critical for websites to implement an effective content marketing plan.

Since Google’s Panda updates, it is difficult be ranked on the search engines, but without quality content, it would be impossible, thus increasing the importance of content marketing and SEO. You may now be asking…how can we ensure we are providing quality content and increasing our search engine capability?

A good content marketing plan will include strategies to both help improve your website, as well as promote it. With an SEO package from Windy City Strategies, you will gain relevant traffic to your website by the use of link building, blogging, social media sharing, and the production of more search engine friendly content on your website’s pages.

It is most definitely in your best interest to seek the help from a professional Internet marketing firm when it comes to optimizing your website’s content. Contact Windy City Strategies to see how we can customize a solution that meets your business’s needs.

By Stephanie Brown

Creating Image Ads To Support Your Google AdWords Management

Image ads should be an essential part to your marketing, because it really brands you as a product or service.  Most people are visual, so as they search around the Google Display Network or if you are using Remarketing they see the ad and can relate better.  Text versions just do not get the same effect.

So what are the specifications for image ads and what should you think about when creating one?

1. Make an impression with your image ad.  Use engaging graphics and grab the attention as they browse the Google Display Network from sites to apps, to blogs and newspapers.  The world is your oyster.  Here is an example.  The top image is an image ad.

leaderboard_top

So what are the specifications for the image ads?

1. The file type can be in .JPEG, .JPG, .GIF or .PNG

2.  FIle size needs to under 150 KB

3.  Image Sizes:

  • Vertical rectangle: 240 x 400
  • Mobile leaderboard: 320 x 50
  • Banner: 468 x 60
  • Leaderboard: 728 x 90
  • Square: 250 x 250
  • Small square: 200 x 200
  • Large rectangle: 336 x 280
  • Inline rectangle: 300 x 250
  • Skyscraper: 120 x 600
  • Wide skyscraper: 160 x 600
  • Half-page: 300 x 600
  • Large leaderboard: 970×90
  • Large mobile banner: 320 x 100
  • Billboard: 970 x 250
  • Portrait: 300 x 1050

Keep in mind that some image ads are only available is certain regions and it is best to do all sizes because you could be missing some opportunities within the network if you don’t have the ad size.

Windy City Strategies account managers have been in the Internet marketing industry for over 10 years and will improve your online marketing with our industry leading Internet marketing consulting, search engine optimization and pay per click management.

Google Rolls Out New Google Analytics Partner Gallery

As you know, Google has quite a big following.  With that being said, you can imagine how big a following they have with Google Analytics when you think about all the analytics practitioners, advocates, and developers that drive conversations, teachings, and sharing among other users that are passionate.  These people have a crazy amount of expertise in analysis and integrations and this could really help your business.

So Google rolled out a new Partner Gallery, which used to be called the App Gallery today, and this will make it easier for businesses to find apps and services that are important to them.

Screen Shot 2014-06-24 at 6.56.10 AM

Here are the new features that the Google Analytics Partner Gallery Offers:

  • New look and layout.
  • Both services and apps are combined into one view so you don’t need to visit multiple sites to find a solution.
  • A new search and category sections so it will make it easier for you to find what you are looking for.
  • Google Analytics Certified Partners are grouped your location so you can find partners that are near you.
  • Screenshots, videos, and case studies that show customer successes and illustrate app features.
  • Ability for you to add comments and ratings so you can provide your experiences and feedback.

Visit the Partner Gallery if you’re interested in the Google Analytics Certified Partner or Technology Partner programs now.

Windy City Strategies account managers have been in the Internet marketing industry for over 10 years and will improve your online marketing with our industry leading Internet marketing consulting, search engine optimization and pay per click management.

By Bjorn Torling

Google’s Updated YouTube Click To Call Feature

Look out for a new look on Google’s YouTube call-to-action overlays on both mobile and desktop devices. The update will feature a single line call-to-action instead of the current two lines of text. This will give more viability to the content of the video, which is great for users.

One great advantage to this update, is that Google will be automatically making this change so advertisers will not need to adjust existing ads.

Google is making the change automatically, so advertisers won’t need to make any changes to existing ads. Along with the advanced look, there will be updated tracking available in AdWords for clicks and CTR which advertisers will have the ability to analyze data better.

Other improvements that we can see in months to come include improved column sets, more conversion segmentation options and accessibility to all metrics from the videos tab in AdWords.

YouTube product manager Avi Fein, recently said “We’re adding View Rate by default for all sets and are grouping sets of metrics by insight topic. This lets you see a snapshot of your campaign based on key objectives, as well as evaluate your overall campaign performance based on View Rate before diving deeper into individual targeting groups.”

Optimizing videos will be easier than ever by seeing all the metrics under one tab. Contact Windy City Strategies for more information and to set up your YouTube marketing campaign.

Google’s New Keyword Tools

Google is constantly trying to expand its reach to customers and gain a full understanding of how people search online. One way they are doing this is by releasing a new “guide to keywords” for advertisers which includes best practices for keyword targeting for search campaigns.

Google’s Matt Lawson said “As people search for things on Google, advertisers target those searches, or queries, using keywords, the relationship between queries and keywords is at the heart of search advertising with AdWords.”

This helps us determine if we should be targeting an exact keyword, the meaning of a search, the language a searchers may or may not be using, keyword length, negative keywords, match types and their effects and  gives us a frame work to expand the keyword list for miss opportunities.

The kind of topics that the new guide will be providing are:

  • Align Keywords with Your Business Goal
  • Manage Match Types for Growth and Control
  • Find New Targeting Opportunities
  • Expand the Reach of Existing Keywords
  • Refine Your Traffic with Negative Keywords

For more information about expanding your keyword list, and to take advantage of these opportunities, contact Windy City Strategies.

Should Search Ads Be Locally Relevant?

When you are searching for a restaurant or a specific store, what is the likeliness you will want your search ads to be locally relevant?

Earlier last month, Google shared some research that they had commissioned from Ipsos MediaCT and Purchased. Over 5,000 people were surveyed, in which they either through an online survey, or by logging their smartphone search and in-store activities into a mobile diary.

According to this research, 4 out 5 consumers said that they want search ads customized to their city, zip code, or their immediate surroundings. In addition, 76% of the surveys participants said that they search for local information from their computer or tablet from home, as well as 24% said that they do from work, and 18% from hotels. When it came to using their smartphones for searching locally, 53% say they search from home, 51% search on the go, and 41% search from the store or at the mall.

“Here’s what we learned,” states Bao Lam, Performance Ads Product Marketing Manager at Google. “People expect search ads to be relevant to their context and location. If they search for ‘car rental’ or ‘Mexican restaurant,’ they prefer ads that are customized to where they happen to be and that help them take the next steps in their shopping journey.”

Lam goes on to state, “More than 60% of consumers say they’ve used ads with location information like address, directions, phone number or a click-to-call button, and, more than 70% of consumers who have used location information in ads say that information is important. Consumers choose stores close to where they happen to be. 72% of consumers who searched for local information on their smartphone visited a store within 5 miles.”

With all things considered, it seems that search ads are playing an effective role in ensuring your customers can find you, especially when they are searching locally.

For help with advertising your business, as well as increasing your business’s presence online, contact Windy City Strategies.

By Stephanie Brown

Google Ecommerce Analytics Update

Google has announced that it has released a new and complete revamp “beta” of its ecommerce analytics, which will provide provider better insights into the behavior of pre-purchase shopping and product performance.

With the new release of the advanced ecommerce analytics, statistics will now analyze how far shoppers get into the shopping process, where they leave, and help companies understand what products are viewed most, frequently abandoned and covert well.

Products lists are a new feature that will allow you to create lists for onsite merchandising rules and product landing pages which let you see lists and products that perform best as well as analyze how internal promotions impact sales, and the impact of remarketing campaigns.

If your company is interested in taking advantage of this beta opportunity, contact Windy City Strategies, a Google Partner who has dedicated account reps to will help excel your business online.