Monthly Archives: April 2014

Criteria For Titles On Google Search

Optimizing your titles for the best Google search results has always been a topic of conversation. Everyone is always trying to keep up with the latest trends and algorithm changes.

Google’s Matt Cutts, always has helpful tips for advertisers and in one of his most recent posts has once again given some very good advise to help increase page title optimization on Google’s search results.

A Titles Purpose

The purpose to a title is to show in the search results a concise description of the page that is also relevant to the search query. There are a few specific criteria that Google looks for:

1. A relatively short name

2. A good description

3. It’s relevant to the search query

This means if your HTML page fits those criteria, then it is a good possibility that your page will be displayed. But, if your current title does not match those criteria then often items Google will use the content on your page to dig a little deeper. They might also look at the links that point to your page as well. It is always important to keep in mind that every case is different and Google is looking for the best title that will help a user. If you want to try to control your title it is important to anticipate what a user is going to type and make sure your titles reflects not only the search query but also try to give context so the user knows what they are clicking on.

Google always offers tips for improving online search results and one way it does this is my providing detailed information in there help center. Here they tell us that each page on your site has a specific title and to keep descriptions short and concise within the allotted amount of characters. It is not a good practice to keyword stuff, repeat information or to be too broad.

For more information about optimizing your website titles contact Windy City Strategies; a Google certified partner specializing in pay-per-click management and search engine optimization.

By Alisha Lowans

Google Released New Features And Tools

Google announced today that they are going to release new features and tools for Google search ads and more.  These new features will allow advertisers to target people based on the apps that they use and how often they use them.

They also released a new “app re-engagement” campaign in AdWords. What this does is allows users to open an installed app from a search ad rather than go to the app’s landing page. They are hoping that with this new feature people will increase the use of their apps since many are so often abandoned after being downloaded.

The focus on estimated total conversions is still a high priority according to Google, and is continued to be a high priority. They have had an increase of 60% of total mobile to desktop conversions from the photo-printing site Shutterfly and have converted its keyword list completely to mobile.

Many of the new features will benefit advertisers such as tools to improve workflow, reporting and optimization. By introducing these new tools, it will allow campaign settings to be managed in bulk across campaigns. There has been a change in the automatic bidding and advertisers are now allowed to bid based on the total number of conversions.

Another exciting tool that has rolled out is a new reporting feature that allows you to make tables and charts so it is easier to graph your data. Google AdWords will also allow advertisers to run live tests on anything in a campaign including bid changes, keywords, campaign settings and more. To learn more about what Windy City Strategies can do to increase your Google AdWords campaign contact us or visit our website.

Could An SSL Effect Your Google Ranking

It was about a month ago that Google’s Matt Cutts mentioned that he would like to see Google make and SSL site a signal in the Google ranking algorithm. While this has not happened yet, this is something many search engine marketing companies have been keeping up to date on.

While many people seems to be upset about this possibility, there could be some good reasons behind it. Have an SSL on a website, particularly for shopping carts is a great way to know if your working with a reputable company. Companies that do not have an SSL enabled might not be as easily trusted. If the SSL signal was to take place sometime in the future it is likely that it would not hold a huge weight within the algorithm. Google will still always want to provide the best user experience and content to users.

We all know the motivation to improve search rankings is a never-ending process, and if making it better is through making sites more secure, this isn’t a bad option. But then again, will Google launch a new algorithm update to penalize website that are more secure in order to influence search engine rankings similar to how it penalizes those websites who try to get links to get better rankings?

While we could spend endless amounts of time trying to figure out all of the Google algorithms, Windy City Strategies will leave the fine details to the Matt Cutt’s of the world and continue to improve clients online exposure by following all the latest updates and approved search engine marketing techniques.

By Alisha Lowans

Mobile Websites Now Allow Customers to Book Appointments With Ease

If you have an appointment or reservation based business, then you should take advantage of the many appointment booking apps and mobile website formats.  If you’re still making appointments for your clients and customers by phone, by hand or from an appointment book, that’s okay.  Companies have been doing this for decades, and it seems to work well enough.  But what if you could save your office administrator time, while boosting your business?  You’d want to do that, right?

The world has gone mobile, and people are using their smart phones and mobile devices to do everything, including making appointments.  People like the ease and convenience of being able to make a reservation on the go, without having to call and speak to someone, or stand around waiting for someone to look at a calendar.

According to a recent report, restaurants are getting 12% of their bookings online, and a third of that comes from mobile devices.

It isn’t just restaurants, either.  Realtors, health related services, salons, and a huge selection of other industries are jumping on board, offering mobile appointments and reservations to their customers.  It allows a person to take their schedule into their own hands, choosing and booking their own time.  A person is much more likely to log in quickly to an app and make an appointment than they are to dial a number and spend five minutes or more on the phone, trying to book a reservation.  It’s all about ease and convenience.

By offering mobile reservations and creating a mobile website, you remove several obstacles.  Customers won’t have to spend time googling or looking up phone numbers, dialing, waiting for an answer, waiting on hold, having to find a quiet place to make the call, etc.  It might not be a big deal to everyone, but some people really are that busy.  Taking those obstacles out of booking an appointment will give you a distinct advantage to those people.

Contact Windy City Strategies today to dream up the perfect mobile website for your business!

Google’s New Rules For Google Shopping

As recent as last summer, Google started updating there Google Shopping platform and requiring its unique product identifiers to play a bigger role than before. This improvement comes because Google said it was improving support for merchant-defined multipacks. This new feed specification gave clarification for submitting multipacks and has now started recommending higher-quality images to be displayed.

Products such as customer goods, collectibles and antique items, which don’t typically have UPI (unique product identifiers) Google introduced, identifier exists attribute, and updated it’s requirements.

Google has really begun to be more specific on Google Shopping and even started disapproving products last year that did not have data for UPI’s, invalid GTINs and incorrectly used the identifier exists attribute.

In a new update earlier this week Google Announced….

1. Disapprove products with incorrect GTIN, MPN and brand

2. Demote products that incorrectly use the Identifier Exists attribute.

Google will continue to ramp up its approval and disapproval processes to make sure only legitimate products are available to online shoppers.

For more information about Google Shopping or to make sure your current data feed is approved for the Google Shopping Network, contact Windy City Strategies, the experts in Google Shopping and Pay Per Click Advertising.