Monthly Archives: February 2014

Understanding Product Listing Ads And Its Benefits

For many small businesses just getting started, it can be a difficult and daunting task trying to sell your product. Luckily, Google has a solution for you…Google Product Listing Ads. The advantages to Product Listing Ads are definitely worth looking into not only to increase your visibility, but your conversion as well.

How It Works

In order to have your product listed on Google, you must have a Google Merchant Center account, as well as a Google AdWords account. By linking these two accounts together, you will be able to market your product two ways, through Product Listing Ads and Product Extensions.

What is A Product Listing Ad

Product Listing Ads are search ads that will include your product’s information, including an image, price, and merchant name. These Product Listing Ads are displayed when a user searches for a relevant item in the Google Merchant Center; the results will then display the relevant ads to the user’s query.

What Are The Benefits

Perhaps the biggest benefit Google Product Listing Ads can have for your business is the traffic they will drive to your product page, as well as to your website. Since users are more inclined to click on a picture, over plain text, they will be more likely to click on your Product Listing Ad. When a user chooses to click on your Product Ad, you can guarantee this is not only a potential customer, but also your intended target audience for your business, increasing your chances of converting them and the likeliness they will visit your site again. Another benefit is that your Product Ad will appear in all relevant searches, matching it to other related terms, in turn, increasing your product’s visibility.

Product Listing Ads can benefit any business, big or small. For help or questions with your Google Merchant Center or Google AdWords accounts, or for more information on starting your own Product Listing Ad, contact our professional team at Windy City Strategies today.

By Stephanie Brown

How “Other Services” Can Help Your Internet Marketing Strategy

Often times when we think of Internet marketing solutions, things like SEO and PPC come to mind. While these services are essential to an effective Internet marketing campaign, it is important to not forget about the additional services Windy City Strategies can provide your website, taking your business to the next level.

Video Creation- Not only is this an eye-catching and effective way to capture your audience, but video creation also gives you an edge on your competitors and sets you apart form others.

Image Ad Creation- Another effective tool used to capture your customer’s attention is by creating a memorable image. Our images are not only customizable, but is designed with you are your business’ needs in mind. Additionally, using a pay-per-click image ad can help to further reach your target audience.

Google Map Listing- In order to ensure your business is found, it is essential to place your business listing online, especially on Google maps. Not only do we optimize your Google map listing to be search engine friendly, but will help you to maintain an online presence.

Blog Creation- Blogging is gaining popularity in being used as a key component in an effective Internet marketing strategy. Blogs are index-able pages that gain more credibility with search engine, increasing your rankings. Additionally, blogging helps you to become an expert in your industry and will keep your customers and visitors coming back.

Content Writing- By arranging relevant content and adding specific keywords and phrases to your website, you will enable your website to rankings within the search engines and allow for your visitors to find the information they are looking for right away.

Press Releases- Since press releases are picked up by hundreds of search engines, this is an effective way for businesses, big and small, to give their brand exposure and draw in potential customers.

Windy City Strategies specializes in working with you to create an individualized marketing strategy for your business’ unique needs. Contact us today to find out how we can help your business grow.

By Stephanie Brown

The Benefits Of An Effective Google AdWords Campaign

An effective pay per click, or PPC, advertising campaign can be beneficial to your business. When it comes to deciding what platform to use, for example Google AdWords, Yahoo search marketing, or Microsoft adCenter, it all depends on a matter of preference. However, Google AdWords is the most commonly used campaign and works for any type of business. Here are a few other reasons why you should consider using Google AdWords for your pay per click advertising campaign.

Fast Results- Since search engine optimization campaigns take time to produce results, while PPC campaigns will provide those highly anticipated results almost immediately, or at least as soon as your ads have been completed and go live.

Google Analytics- By using these analytics tools, you are able to measure your results and decide if your ads are working or not. Additionally, these tools can help you to determine how you can improve your ad to produce the ideal results.

Provides more conversions- Since Google is so popular, they are constantly updating the features like product listing ads and in-video ads for AdWords in order to improve their highly popular PPC campaign, which in turn can produce lots of conversions.

AdWords is customizable- By specifying keyword match types, using ad extensions, and targeting your audience, you are able to customize your campaign, all depending on your business’ needs.

Keep ahead of your competition- When it comes to search engine marketing, it is important to stay competitive. By using a highly effective PPC advertising campaign like AdWords, you are not only staying competitive, but also increasing your chances of being found.

Pay per click campaigns are gaining in popularity amongst small businesses due to the affordability and the ability to set a monthly budget on your clicks. To see if a pay per click advertising campaign can work for you and your business, consult with our professionals at Windy City Strategies. We will work with you to build a comprehensive PPC campaign for your specific goals and on your budget.

By Stephanie Brown