Monthly Archives: December 2013

A Blog about Bloggimg

There are many reasons why your business should have a blog.  To start off, blogs allow you to be simple and straightforward when writing about your business.  Unlike a formal business letter, you can get really simple and down to earth with blogs.  With that, simply listed below are 19 more reasons why your business should have a blog.

Enjoy!

  1. A blog is a simple, easy-to-use platform for connecting with and sharing timely and relevant information with customers.  It’s your direct communication channel.

  2. Your blog fuels SEO.  Search engines love valuable content and will reward you for it.

  3. You don’t have to be a professional designer.  Many blogging platforms like WordPress are people-friendly and don’t require any real graphic skills.

  4. 60% of businesses who blog acquire more customers, according to a recent HubSpot survey.

  5. Your blog is the heart of all of your content marketing efforts.  It’s fodder for Facebook, Twitter, LinkedIn, email newsletters, e-books, etc.

  6. It gives your company a voice.  A blog creates a place to talk about new products, or services, comment on timely news topics or market trends, and share company initiatives beyond your website.  It’s also the place let your brand’s personality shine and show people what you’re all about.

  7. Blogs share your expertise.  How else will you position yourself as a subject area expert and thought leader?

  8. A blog creates a two-way conversation with customers, prospects and industry peers.  It encourages interaction, comments and feedback. Make sure you reply to all comments!

  9. It can be fun.  Blogging can be energizing, stimulating, and something you look forward to.

  10. Blogging makes you think…about newsworthy topics, your industry, your customers and the world around you.

  11. A blog keeps you focused on your content marketing strategy.  You must create a schedule and stick to it to continuously deliver purposeful content.

  12. It creates free PR.  Business bloggers are often interviewed by journalists as industry experts.  Get some press!

  13. A blog builds confidence, relationships and sales.  Customers will look to you as a reliable resource for information on your industry;  Then come to you to buy.

  14. Blogging sharpens your business focus.  To create a blogging strategy you must define who you are blogging for and why.  A blog with no focus attracts no readers.

  15. Helps you stay ahead of the curve.  You have to stay on top of news, trends and competitors to be a successful blogger.  It helps you be a leader, not a follower.

  16. You can tell your brand story.  A blog is a great place to offer more insight into your company, philosophy, employees, and ideas.  Tell your customers why you’re in business and how you can help them.

  17. Blogs are cost-effective marketing investments.  Every post you publish is a long-term asset that helps build brand awareness and promote your expertise, products and services.

  18. Gives you insight into your audience.  Blog analytics allow you to track readers, links, popular topics, shares and comments.  You can even tell what day of the week your visitors prefer to stop by.

  19. Blogging is inspiring.  You’ll start to see ideas all around you…talking with friends and colleagues, watching movies, reading, and just walking down the street.

Perhaps the best part about a blog is that you do can hire real working professionals who known the entire concept of your business and will work with you to create the perfect blog for your business.  Windy City Strategies will do just that.  We specialize in internet marketing strategies, knowing that blogging is one of them.

Get Rid of Unwanted, Negative SEO

How to Minimize Negative SEO

Negative SEO is a lot more art than science.  Making someone else “look bad” requires looking at their individual situation and identifying weaknesses.  However, there are some general tips you can take to minimize the amount of bad and low quality links your site will get, and stop handing things out on a silver platter.

RSS Advertising Links

RSS links are never strong and low quality at best.  Google usually ignored and discounted them.  Due to Google’s new lower threshold for negative links creating problems, it is recommended not to use this technique.

DMCA Take-down Notices

You don’t need to spend all of your time engaging in the pursuit of DMCA justice; just take care of the biggest offenders every 3-6 months.

Who Can Help

Windy City Strategies knows how to navigate the internet.  Being an internet marketing company, we specialize in SEO and other techniques to increase your listing, gaining more traffic to your website.  Unlike regular internet marketing firms, Windy City Strategies knows how to make your negative reviews a thing of the past!

The Overview

  • Understand Google’s algorithm is changing and sometimes you will need to adapt to accommodate those changes.

  • Stop making theft of your content easy.  Realize you can’t prevent it 100% but stop handing it to people on a silver platter.

  • Stop automatically manufacturing low quality links:  They will probably do more harm than good.

  • DMCA violations:  Go after the biggest offenders every few months.

  • Do everything within your power to resist the temptation to avoid low quality links.  Everyone gets them and it is unavoidable, but don’t encourage the practice.

  • Find an internet marketing company to help you with your site.

World Wide Optimization

The Internet has broadened websites’ audiences inevitably but some websites haven’t geared themselves up for the global stage. Our internet marketing team at Windy City Strategies has compiled a list of strategies that can help take you national.

1. Keep your audience in mind.

Now this may sound simple; it’s a skill basic to marketing. However when businesses decide to expand overseas, it’s best to find someone to help you understand how to localize properly. Find out about their pop culture, their trends, it’ll pay off in the long run. The slight differences can be missed, altering a campaign’s effectiveness immensely. If your business knows how to cater to certain audiences, your business will fit right it.

2. Speak their language.

Running your content through an online translator won’t cut it. Even moving State to State domestically can change the way the locals use words. To grasp how certain audiences find your products, a little research helps you figure out your impression on your new audiences. To start study your competitors, read their customers’ reviews, evaluate their campaign. To get really get local, talk to industry people abroad and ask their opinion. Make the effort to find out about a new audience, and they’ll gladly pay attention to your business.

3. Be visible abroad.

Showing up on foreign search engines is important to reaching a new audience. For example, in China Baidu reigns king, and without a clear strategy for tackling, listing yourself, and appearing on these sites, you won’t reach the audience you aim for. How do you get yourself seen though? Try incorporating different language options for your website. Use localized keywords. Most importantly, don’t forget the SEO basics.

To tap into a new market with your internet marketing campaign, contact Windy City Strategies today.

Importance of Blogging for Business

Business blogs are one of the top new trends in marketing tactics in order to drive more visibility to a business’ website. The use of this short-form content can help by providing opportunities for more traffic to your site, increasing your potential for business growth. Here are a few other reasons why your business should consider business blogging.

1. Blogs drive traffic. Not only do businesses that blog have more traffic to their website, but they generate more leads as well. By posting relevant information related to your business and inserting keywords, you are increasing the chances of being found on search engines. It is important to update our blog posts since this is an effective way to increase the opportunity for your page to show up in organic search engines.

2. Blogs are supported by social media. When you post a blog, you are able to share it on social media sites such as Twitter, Facebook, Google+, LinkedIn, etc.The advantage to this ability is the exposure that this allows for your company, in turn more marketing opportunities.

3. Blogs make you an industry expert. By posting relevant information, whether it be daily, weekly, or monthly, your followers and clients will view you as a go-to company when they need help or answers. By building this credibility, your clients will be more inclined to refer you to other potential customers.

4. Blogs contain inner linking. When a visitor is reading your blog, they are able to click on what’s called the inner links. With this ability, these visitors will be directed to the appropriate web page related to that topic, enabling them to visit your website directly, increasing your chances of converting them into customers.

5. Blogs are excellent marketing tools. Since blogs can be used to promote products, services, sales, and more, it is a very effective and easy marketing tool. By creating business blogs, you can not only generate buzz online, but encourage the development of the good ole’ word-of-mouth marketing tactic.

Whether you are wanting to add a new blog to your website or looking to give your blog an updated look, contact Windy City Strategies. Our team of professional content writers and bloggers will help to develop relevant content all based on your business’ needs in order to help you rank higher among your competitors.

What Can A Press Release Do For You

With all the technology and media surrounding us, we tend to forget about they way we used to tell the world the news we had to share. By writing a press release, companies can ensure your customers know when you have are offering new products or services or have special news or offers to share. Here a few other reasons why your company should be using a press release.

Benefits any type of business- The biggest benefit form a press release is being heard by as many people as possible. Big or small, any business will benefit from a press release. When a company makes the decision to send out a press release, it will get picked up by local and national news channels and by hundreds of search engines as well allowing for maximum exposure.

Become the expert- Over time, journalists may recognize your business as an industry expert and may be more inclined to give you more media coverage. In addition, by being an expert, your customers will rust your expertise and be more inclined to buy your products or services.

Improve your SEO- By using a professional Internet marketing firm, like Wind City Strategies, they can ensure that your press release includes feature links that will assist with press release rankings, search engine optimization, and increase your company’s visibility.

Increase your sales- Most times this is a marketing tactic used with smaller businesses on a budget, but by sending out a press release with some sort of offer or incentive can help draw in leads and build customer relationships, increasing your sales revenue.

Press releases have adapted to the times and are a valuable and resourceful way for businesses to gain exposure. Using an online press release is this a quick and easy way to build your brand’s awareness. For more information on creating a press release or for any other Internet marketing needs, contact Windy City Strategies.

The Benefits of Pay-Per-Click Advertising

Pay-Per-Click advertising, or paid search advertising, is a rapidly growing Internet marketing technique where sponsored links are purchased on search engine results pages (SERP), websites, content sites, or blogs. With pay-per-click, or PPC, a business will pay a fee depending on the amounts of clicks or views of their ads, which are displayed on search engine page results when a user types in a specific keyword or phrase into the search engine. There are many benefits to running a PPC campaign. Windy City Strategies specializes in PPC management and will work with you to determine if this advertising method fits your business’ needs.

Cost effective- Since you only pay when a user clicks on your ad, this method can easier to manage costs. Businesses can also determine a maximum daily allowance to help control costs as well.

Faster Results- Since PPC is not an organic search engine, although beneficial when used in conjunction, the ads can be launched at a much quicker pace, allowing for immediate results.

Custom Reporting and Tools- Since there is real-time tracking, will you receive custom monthly reports. A benefit of this report will allow you to see how paid search traffic is contributing to your online sales and leads. Additional tools, like Google Analytics, will also allow you to keep track of your conversions.

Targeting Your Audience- With PPC, businesses can target a particular audience or area. You can keep it local or go global, it’s your call.

Testing Capability- Not only will the current ad campaign be monitored to measure for keyword effectiveness, but new marketing opportunities will be tested as well.

With many pay-per-click options like Google, Yahoo, and Bing, Windy City Strategies can help to find the right option for your business’ needs. At Windy City Strategies, our objective is to increase your web traffic, page views, and the time spent on each page all the while increasing the return on your investment. Contact us to have our team of professional Internet marketers customize your search engine optimization or pay-per-click campaigns today.

 

The Importance of Facebook For Small Businesses

Social media is what makes the marketing world go round these days. For this reason, it is important for businesses, especially small ones, to take part in all the rage. With all the choices, it seems that Facebook is one the most influential social media sites. Here are some reasons why your business should be on Facebook!

Build Relationships- Not only do businesses that use Facebook have a good way to connect with their customers, but it an effective method to spread the most important word-of-mouth referrals. By building these relationships, businesses can personalize their marketing efforts based on their audience, allowing you to build offers and promotions based on their demands.

Free Awareness- In addition to building relationships and spreading your name, your business will be generating awareness amongst others which is all free of charge, of course! With every “like” or “share” of your business’ page or post, the greater your exposure is and the chance your page will be seen by hundreds of people, possibly generating a “buzz” for your business.

Increase Your Traffic- There are a couple of ways you can drive traffic to your business’ Facebook page. One of the most effective ways is an application called Foursquare, which allows users to “check-in” to your place of business, letting their Facebook friends know that they are at your location. An additional way is by sharing any of the products or services they may have purchased from your business.

Free Analytics- Facebook includes this useful tool called Facebook Insights to help businesses learn the trends of their customers and how they interact with your page. It also gives you additional information on who your Facebook fans are are what they are interested in.

Additional Input- There is nothing more important to a business that input from their customers. By having a Facebook page, your business can reach out to their audience to generate suggestions for future products or services, solicit feedback, or most importantly, show your customers how much you value them.

For help generating your Facebook page or suggestions on how to increase your business’ marketing profitability, contact Windy City Strategies, Chicagoland’s leader in Internet marketing.

 

First Step Towards Successful Link Building

Link building can be a quite a hassle very time consuming.  Anyone who has ever attempted to link to more than 40 sites within an hour understands how difficult and slow link building really is.  Those people also know how extremely beneficial link building is for business.  If you are new to link building, you have a long road ahead of you.  With precision and a lot of time on your hands, you can scout out the most beneficial sites to link to for your business.

Ask yourself:  What kind of websites do you want to discover?

Make sure the sites you are considering are high quality.

Look for sites that are:

  • Highly authoritative.  The people that run these sites know their stuff.  That means there is no way any spammy links are passing by them!  Authoritative people and sites are worthy of building a relationship with.

  • Seen as trustworthy.  Trust is an obvious factor.  No one wants their link on a website full of spam.  Would you?

  • Sites you want to be associated with.  Much along the lines of authoritative and trustworthy, one of the biggest things to keep in mind when you are researching websites to build relationships with are your reasons for being associated with them.

  • Popular with competitors.  You want to be listed on the same sites as your competitors.  This way you have a better chance at being chosen before them on the sites they cherish and bring them business.  Then next thing you know, their customers are now yours!

Windy City Strategiessearch engine optimization provides many ways, including link building, to increase the traffic on your website.  That will ultimately increase the amount of customers you have, making your business soar!  With strategies like and easy pay per click management, your business will reach its full potential.