Monthly Archives: October 2013

The 3 Most Effective Strategies

You have finally created your companies website!  Great, now what to do now?

A website is completely pointless without visitors.  Likewise, a business is completely pointless without customers.  You will make ore sales with more traffic to your site.  A simple concept that’s difficult to achieve.  Just like you would only trust a trained lifeguard to supervise your kids at the pool, you should seek out a trustworthy trained professional to help you achieve maximum traffic (and maximum profits) to your site.

Windy City Strategies offers quality services and techniques that will expand your business and increase the amount of people that visit your website.

The 3 Most Effective Strategies are Listed Below:

Search Engine Optimization (SEO) is the process of increasing your website’s visibility in search engine’s organic results through optimizing your pages with the keyword phrases people are likely to search for.  How often do you look past the first couple of pages when searching on Google?  Most people don’t even look past the first page when searching.  This means that unless your site is on the first page, you are losing potential customers.  Though often time consuming, SEO is an important strategy to increase the amount of traffic on your site.  If you haven’t already optimized your website for search engines, it might take several months to see significant results with SEO.

Blogging allows you to offer original content on your site that draws new visitors.  When you write a blog for your website, you are constantly posting new pages that Google recognizes.  The more pages you have, the higher Google will put your website on the result pages.  You can even make links inside of your blog that allow direct links to your website and add more pages to your site.  Creating links withing a blog will also give viewers the opportunity to find your website while searching for something else that you happened to blog about.

Pay Per Click (PPC) uses internet advertising to bring in traffic to your website from search engines like Google.  It is the easiest way to improve your rank on the result list of a search engine.  Every time someone clicks on your website, you pay a fixed amount to the company providing you the service.  Your website will appear in front of your competitors on the search engine results as an ad.  Although it is the easiest way to gain more traffic, it is difficult to set up if you are not knowledgeable on the subject.

Contact an experienced internet marketing company today that will allow you to sit back with ease and watch the flow of new customers trafficking on your website.  Windy City Strategies can make that happen.

Google AdWords Adds New Feature For Advertisers

Google is working towards giving more credibility to AdWords ads by using testimonials from respected brands or people users trust as endorsements. They are making this feature available for any general advertiser and will allow them to include these testimonials in their ads.

According to Google, “Seeing a review from a reputable source gives users valuable information that builds trust in your business. We’ve already seen an enthusiastic response to review extensions and many of the advertisers who have implemented them have seen impressive results.” One company who uses this feature in Google AdWords is Airline El Al, who claims to have seen a 10% increase in click through rate since using these extensions.

Those who use Google AdWords will be able to start using this new feature starting in the next few days. Its a simple process to use and once the appropriate campaign is clicked, a review or quote will need to be made for the ad and Google will have to approve the text, which can take up to a few days.

Google has also made some changes to its terms allowing services to use a users’ profile picture and name as a form of advertisement for products. This has been a previous blog topic that we have written about in the past entitled Google Can Now Use Your Face In Ads. Google seems to think that this will add more credibility to ads because people are more likely to trust what their friends have to say rather than other businesses.

Windy City Strategies is the leading and most trusted pay per click management and search engine optimization firm in the Chicagoland area.  We want to help your business grow and through our services, including web design, we can make that happen. Contact us today to learn more about how we can help improve the size and revenue of your business.

Today’s Market and Internet Marketing

Back in the day (which really wasn’t too far back) promotion was key to dominating the field of marketing.  Advertising on TV drove budgets and allowed advertisers to create clever commercials and intriguing marketing puns.  Knowing who and where to broadcast to was crucial as well.

Today, marketing is taking on a whole new turn with internet marketing and innovative technologies.  Digital technology has enabled us to re target consumers while surfing on the web.  Innovations like these have truly changed the way we view and use marketing for good.  It is important that companies take a hold of these strategies and smoothly move with the shift to new technologies.

This means that companies will have to learn to be more like publishers and learn content writing skills.  It also means that businesses will have to invest more time into marketing themselves online instead of thinking of some catchy phrase or introducing price promotions.  Like it or not, we’ve entered an are of technology savvy people whose window span to grab their attention is very small.  This means that the best way to get the new generation to pay attention to your company is to be the first, loudest, fastest, and have the most meaningful champagne out there.

How can a company accomplish that?  When someone looks something up online they wouldn’t even bother to scroll over to the second page.  If you want people to view your site or notice your advertisement, you need to make sure your listing is at the top of the list.  You can do this by hiring a professional and trustworthy company that specializes in internet marketing skills and search engine optimization.

Windy City Strategies is a successful business that will help put your company name at the top of the list.  WCS specializes in internet marketing strategies and allows you to compete (and potentially top) your competitors.  If you use Windy City Strategies to improve your business, and increase your companies revenue, you can be confident that your company is being clicked on and visited by many potential costumers.

Google Improving For PPC and Local Businesses

Just a few weeks ago, Google announced it has been brainstorming a few new ideas for features involving Google Shopping.  The plan is to create an emphasis on local merchants.  Local merchants include near by businesses , local storefronts, and availability for local product listing ads.

When someone searches for a product on Google, before the update, they may have seen a PLA from a local store.  They would most likely land on a local storefront page when they click it.  Once clicked, that someone would be able to browse the local store’s inventory.

Local availability and the local storefront for Product Listing Ads are mainly based upon the local product listings Google manages through their Google Merchant Center.  The Google Merchant Center lets retailers provide users with in the now items, pricing, and available information for each store location.

Retailers that wish to invest with this will pay for clicks on the Product Listing Ad to the local storefront, paying for the service by each click.  This is called a Pay Per Click program that allows businesses to only pay the company they are using for internet optimization each time their site is visited by a viewer.

With Pay Per Click (PPC) you know you are only paying for the services if your website is actually generating traffic, giving your business more cash flow.  At Windy City Strategies, we provide your customers with internet marketing strategies that really work, just like PPC.  We know how important it is that you business is seen and used by the public, especially local businesses.  This is why we strive to put you at the top of the list.  With PPC you will be generating traffic through your website, allowing people to take advantage of your goods and services, helping your business grow!

 

New Map Features For Google Maps

Google announced multiple new features for Google Maps. This preview is something that people have been requesting and is the most requested feature. It allows you to make multiple stops if you are running errands or taking a road trip with friends. By clicking on the ‘+’ it will add whatever destination you need throughout your trip. Available for walking, driving and biking distances, it will map out the fastest and most convenient route according to your way of travel.

They are trying to make things easier by having all of your important dates and information in one place. By doing this Google also added the ability for you to see flight, hotel and restaurant reservations you may have as well. Google is trying to make it easier to manage, such as appointment details and planning your commute, by having all of your stuff in one place.

Google’s product manager Florian Goerisch says, “This info is available when you’re signed into Google, and only you can see it.” It is a safe app to use and a great tool to help people organize themselves; especially for those who have busy schedules for work and travel often.

It also allows you to see upcoming events when searching certain venues. This new feature is something that users have been waiting for and are excited to see this rolling out. Google’s new map feature is available on the iPhone and Android.

Windy City Strategies makes sure that our clients are up to date on the latest advancements that Google makes including Google Maps. If you need help installing a Google map on your website or would like your business to be listed, contact us and we can help make this happen.

Google Adds Local Product Ad Listings

On Monday, Google announced that it has started rolling out a couple new features for Google Shopping with an emphasis on local merchants. These retailers would be local storefronts and local availability for product listing ads on desktop and smartphone searches.

What will happen is when a someone searches for a product on Google, they may now see a product ad listings from a local store, and land on a local storefront page when they click click it. From there, the user will be able to browse the local store’s inventory and purchase directly from them.

“Local availability for Product Listing Ads and the local storefront are based on a local product feed managed through Google Merchant Center, which allows retailers to provide users with up-to-date, item-level price and availability information for each physical store,” says Google Shopping senior product manager Paul Bankhead.” If retailers choose to participate they will pay for clicks on the Product Listing Ad to the local storefront on a cost-per-click basis. Every click and interaction on the local storefront are free.

Local features will help retailers leverage the scale of Google Shopping to market items sold in their physical stores. Currently this beta program is available to a limited set of US retailers, and and will become more widely available in the coming months.”

Local merchants who wish to participate in the new features are encouraged to fill out a form that Windy City Strategies would be able to provide to customers.

Contact Windy City Strategies for more information about Local Product Ad Listings and to become one of the few retailers available to participate in this new program.

By Alisha Lowans

Company Tie-Ins Between Bing and Yahoo Will Considerably Increase Revenue For Businesses Using Bing Ads

Over the last year Bing was working on Skype-integrated click-to-call mobile ads. After all the anticipation, Bing has finally announced them.

Microsoft’s Ambrish Verma introduced Bing’s new Call Extensions on the Bing Ads Blog. This will work across all devices and, obviously, utilize Skype. No one else has something like this.

On WebProNews, Chris Crum mentions how “this is one way where Microsoft’s acquisition of Skype can have a direct impact on revenue.”

This new feature can do a lot. Off of any device, Call Extensions for Bing Ads will allow advertisers can call customers directly from their ads. “With this new innovation, companies can now directly talk to their customers by providing a phone number alongside search ad. This will considerably increase the potential customers for your business. A consumer can then can call a business by simply clicking on the phone number shown on the ad. These opportunities are exclusive to Bing Ads. That’s the genius behind it. With this new way of advertising, the advertisers will be paying per click.

Thanks to the Microsoft Yahoo search advertising deal, not only will extensions will be seen on Bing, but Yahoo as well.

Microsoft is will provide analytic reports to help the businesses monitor the effectiveness of the ads. These reports will include:  impressions, calls and spending data, and reports for individual calls received from the extensions.

Windy City Strategies is here to help you with any internet marketing needs, and keep you posted on the latest news.