Monthly Archives: June 2013

The Best Google Analytic Reports

Using Google Analytics may give you insight on who’s seeing your website and how they’re finding you. Understanding your target audience, you can better communicate and market toward your following. Windy City Strategies recommends the following custom reports on Google to help you connect with your audience and learn more about your niche.

Unique Visitors by Page: This report shows you what keywords are successful. Each time your business gets a visit, the Unique Visitors report will record the visit’s source and the keyword they used. You can track how your users found you – whether they used Google, Bing, or another search engine – and identify specific keywords.

Conversions by Date and Time: This report can show exactly when your business is being found. This report is useful for establishing specific times to make your PPC campaign most active. You can use this information to find out what pages are most popular at what time, timing your business’s visibility perfectly.

Customer Behavior: The Customer Behavior report specifies the actions between new and returning customers. It tracks traffic, conversions, and events and how new and returning customers react to your page. By distinguish between your returning customers and new customers gives you new insight. Find out why your following keeps coming back and understand how people find you.

Top Converting Landing Pages: This report shows you your best landing pages. Understand how each page is performing based on goal completions and values. This report will help you understand what gets the most attention and identifies your business’s weak spots.

To get help on your business’s Google Analytics, click here.

 

Cultivating A Customer Community

Building a relationships with customers is an essential part of building a following for your business, but keeping the customers’ attentions and maintaining your company’s allure helps foster an on-going relationship. Most online campaigns are changing all the time, bombarding consumers with an array of ads. Windy City Strategies suggest the following to help you stand out from new competitors and uphold your current following.

  1. Text Reminders and Emails: Mobile messages help your business stay fresh in the customers’ minds. Sending texts or emails midmorning or on weekends to tell customers about special promotions you’re running might entice them to check out your business.
  2. Polls and Surveys: If you feel out of touch with your clientele, you might want to hear what they have to say. Polls and surveys are great for you to get feedback right away from you customers. When customers know you care about their opinions, it shows that your business is paying attention and seeking improvement.
  3. Sweepstakes: Giving customers incentives to visit your website, sign up for a newsletter, or participating in an event gives you the chance to connect with your customers. Building a community will excite customers and promote your business’s mission.
  4. Push Notifications: Like text messages, push notifications will keep your business on the customer’s mind. Using geo-location technology you can send them a notifications when they pass by your store. If your business is ready to create its own app, you can send them personalized notifications based on their actions on the app.
  5. Social Integration: Let your customers’ share their experiences. Your customers see your business most accurately, so giving them the platform to share their stories supports your business’s community. Respond to messages, too; this let’s them know that you’re listening and value you their feedback.
  6. Loyalty & Membership Programs: Regular customers deserve recognition. Include additional benefits, like exclusive promotions. This will remind them of why they value your business, and make them more likely to share. Your repeat customers can help pass your business along and build your community.

To grow your business’s community, click here.

Google Now Changes Internet Marketing

With Google Now expected to expand to desktop platforms this fall, preparation to target a variety of niche-based audiences is crucial. Google Now facilitates searching for users by delivering answers in organized cards. Based on past searches, commands, and Gmail activity, Google Now will proactively give users search results before you even search for it.

Since Google dominates the mobile search market, marketers must follow suit to remain relevant. Google Now will now require marketers to develop strategies that coincide with current SEO strategies. This means appropriate keywords, prominent web presence, and attractive ads.

Currently Google Now tracks a selected number of partner brands emails, and takes note of Gmail users’ habits and certain elements in emails sent by businesses. This information transfers to Google Now Cards making your campaign more visible to customers. The efficiency of this, however, is based on the users’ involvement. Internet marketers must be more adamant now in preparation for Google’s transition this fall.

Are you ready for Google’s change? Click here.

A Website Both Customers and Search Engines Will Love

Your website may look great, but are search engines noticing it? To start building your business’s brand online, you must make your presence known to customers and search engines alike. On one hand your website could be content heavy and bore customers. Conversely your website might be missing things that search engines look for. Optimizing your website to suit search engines’ tastes while still having a fresh look may be difficult. Windy City Strategies suggest the four following tips to achieve perfect balance.

1. Know Your Strong Points

Why do your loyal customers use your business as opposed to your competitors? What makes your business special? If you haven’t considered these questions, find the answers and make it apparent in all aspects of your business. Your website should have an undeniable, unique flair that attracts customers to your entire business entity. This fosters a relationship between your business and your customer, building an ardent following.

2. Understand Your Customer

Your website doesn’t need to follow the latest design trends. Rather your website should suit the tastes of your target audience. If you’re catering to professionals, use sleek and organized looks that appear put together. If you’re catering to a casual crowd, use fun and chic looks that appear young and hip. You don’t want customers to abandon your website out of confusion or frustration. Make it easy for them to navigate, while still engaging them.

3. Write Purposeful Content

Your website’s content is a key component to your website’s visibility. It’s what attracts search engines to your website. However content without purpose is useless. If the content isn’t informative and well-written, then it just takes up space. Content should also include keywords related to your business, but don’t focus on having every keyword possible. Make your content concise, clear, and thoughtful.

4. Review and Revise

Finally, of course, changes to your website should be evaluated. Use tracking software, like Google Analytics, to determine whether changes are advantageous or not. Check to see if your traffic has increased and find where they originate from. Track your purchase volume and cart abandonment rates. If these have improved, your website’s updates just may have been worth it.

To get approval from both customers and search engines, click here.

Alternatives To Google Reader

Google announced that they are retiring their Google Reader service, which leaves less than one month for those who love it to find a new alternative.

 

The service, which allowed users to organize their favorite websites, blogs, news pages, maps and other content, will be ending on July 1st after having a loyal following since 2005. Either way those who enjoy using Google reader will have to find a new back up come next month.

 

If you are fond of Google Reader an equivalent services that you can use is Feedly. Upon Google’s announcement, Feedly also released an update on its plans to improve their services including better search features, adding pure web access, improving group sharing, and adding Windows Phone and Windows 8 apps and any other bugs will be fixed.

 

Feedly’s goal is to transition any former Google Reader users to use their company’s services.  According to Feedly, 68% of all users who try it will end up converting into weekly active users. And current users have been doubling the amount of time they spend using the service. Feedly operates in a similar fashion to Google Reader and it allows you to transition your current Google Reader feeds. It is a clean and easy to use alternative.