Monthly Archives: October 2012

Google Shopping and Its Impact on Online Retailers

Online Retailers have expressed concern over Google’s shift for pay-to-play in its Google Shopping Area.  Formerly free combined with paid results, the system now is all-pay.  Many online experts are concerned that the small retailer will be most affected by this change.

Here is an example of what Google Shopping looks like:

While some online retailers warn of raising their costs to afford to pay to play on Google shopping- other retailers are more optimistic, saying it will make results easier to track.

Windy City Strategies is confident we can provide the right solutions for large, medium and small online merchants- optimizing their website for organic search results in Google, managing terrific Adwords campaigns, as well as jumping in the pay pool for  Google Shopping.  To read more about Google Shopping and Its Impact on Online Retailers, here is a great article from www.webpronews.com:

http://www.webpronews.com/google-shopping-and-its-impact-on-online-retailers-2012-10

Windy City Strategies will help your business soar in the ultra-competitive web marketplace through our proven Internet marketing campaigns. We manage Google, Yahoo and Bing accounts and offer pay per click campaign management services as well as search engine optimization, website development, and internet marketing consultation. Please contact us for a free proposal and analysis.

Why SEO Matters: Studies show 53% of organic search links go to the first link.

Being first matters- particularly in showing up in a consumer’s Google search.

According to a recent article by Search Engine Watch, when a consumer gets organic search results (that is results that do not have the highlight behind them)- 53% go to the top result. The 2nd result gets only 15 percent, the 3rd results gets only 9 percent, the 4th gets 6 percent, ending in only 4 percent to for the fifth result. When someone Googles your business name or industry- are you on the top? Or even on the first page?

Being first in search results is something we at Windy City Strategies help businesses do every day.

To read more, and find a link to the study, click here:
http://searchenginewatch.com/article/2215868/53-of-Organic-Search-Clicks-Go-to-First-Link-Study

Tracking phone leads for your business with Google

Google can now track phone leads, with Call Reporting Feature

Want to know where your customers come from? To help with the challenge of tracking leads for advertising clients, advertising media has rose to the challenge with a variety of tracking options- and most recently Google can now track phone calls.

On your AdWords ad- Google will replace your business number with a Google toll-free forwarding number- when a consumer calls, Google will forward the call to your business, and track the call in Adwords reporting.  You can track by the click, and the phone call on how well your ad is doing.  It is available now for small and medium sized businesses.
Windy City Strategies will help your business soar in the ultra-competitive web marketplace through our proven Internet marketing campaigns. We manage Google, Yahoo and Bing accounts and offer pay per click campaign management services as well as search engine optimization, website development, and internet marketing consultation. Please contact us for a free proposal and analysis.