Monthly Archives: April 2012

Five Common SEO Mistakes With Maile Ohye at Google

I came across this great video with Maile Ohye, the Developer Programs Tech Lead at Google, about five common SEO mistakes and how to remedy them.  Very interesting about how Google has changed from what we call “old” SEO techniques to new straight forward methods.

1.  Having no value proposition – Differentiate yourself from the competition and just don’t assume that you should be #1, because without the ability to separate yourself from others will get you nowhere.  Offer things like free estimates or if you have unbelievable customer service, highlight it.  Without value, customers won’t recommend your product or service or worse, never come back.

2.  Segmented approach – Don’t create a marketing campaign that customers can’t find when they come to your site.  You need to keep their attention and grab them with your knowledge too.

3.  Time consuming workarounds –  Keep up with best practices and avoid hacks that won’t simplify development.

4.  Caught in SEO trends – Stop looking for that magic trick that will boost your rankings, but instead focus of the fundamentals that will bring lasting customers to the website like creating readable, compelling and informative content that keeps a customers attention.

5.  Slow iteration – Stay agile, because if you create an environment that makes testing or making improvements on the website difficult you fall behind.

Here is the video:

Windy City Strategies will help your business soar in the ultra-competitive web marketplace through our proven Internet marketing campaigns. We manage Google, Yahoo and Bing accounts and offer pay per click campaign management services as well as search engine optimization, website development, and internet marketing consultation. Please contact us for a free proposal and analysis.

New Google Analytics Finally Allows Emailing Of Reports and PDF Downloads

Let’s be honest here.  The new Google Analytics has had a rough start since launching in March 2011, because many of the features that clients liked to get from us was just simply not available with the new Google Analytics, which is why they have left the Old Version available still.

The biggest gripe we at Windy City Strategies had was the fact that a lot of the features that we could customize into reports and email to clients, and reports that we wanted to put into PDF and send to them were not available in the new Google Analytics.  The report was there, but the features were not.

I am happy to say that these features are finally available as of April 2nd, 2012.

So where can you find this new feature?  Look in the newly-redesigned Utility Bar at the top of your favorite reports for Email and PDF Export options.

Standard reports, custom reports, and dashboards have this functionality.  If you click on the “Email” button on a dashboard, it will pull up the same email scheduling dialog as in standard reports and offers the same feature set.

Windy City Strategies will help your business soar in the ultra-competitive web marketplace through our proven Internet marketing campaigns. We manage Google, Yahoo and Bing accounts and offer pay per click campaign management services as well as search engine optimization, website development, and internet marketing consultation. Please contact us for a free proposal and analysis.